Kaushal Bhavsar
5 years of cross-functional experience in market research, email marketing, social media management, and full-scale digital brand building.
About
I’m a strategic, self-driven digital marketing professional with over 7.5 years of cross-functional experience in market research, email marketing, social media management, and full-scale digital brand building. I began my journey in 2018 while pursuing my MBA, blending academic learning with real-world marketing experience to help global clients grow their digital presence and optimize marketing funnels.
From managing international email campaigns at Uplers to freelancing and founding Opulix Digital, I blend data-driven strategies with creative storytelling to deliver measurable results. I enjoy leading remote teams, turning ideas into action, and owning end-to-end campaigns—driving brand growth through integrated marketing, content strategy, automation, and digital storytelling.
- 6 years' experience
- Joined July 2025
Industry experience
- Professional Services
- Software & Internet
- Retail
- Telecommunications
- Media & Entertainment
- Consumer Goods
- Education
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Work experience· 12 roles
Led and built a full-service digital and creative agency from scratch, offering performance-driven marketing and design solutions to international clients. Responsibilities included brand strategy, social media management, email marketing, performance marketing, UI/UX design, copywriting, and creative production. Managed and recruited a remote team, established workflows and reporting systems, and supervised end-to-end delivery including client briefing, execution, and optimization.
Built a full-service digital and creative agency from the ground up, defining the brand, setting up operations, and acquiring international clients. Managed end-to-end delivery across all client projects, including briefings, proposals, execution, and optimization. Created social and content calendars, managed ad campaigns, supervised design workflows, and led strategy for brand launches and product campaigns. Recruited and managed a remote team of designers, marketers, and content creators, establishing workflows and tools for effective collaboration and quality assurance.
Built the agency from the ground up — defining the brand, setting up operations, and acquiring international clients. Led digital strategy and execution across all client projects, from proposals to delivery, ensuring brand consistency and ROI-focused planning. Created social and content calendars, managed ad campaigns, supervised design workflows, and led strategy for brand launches and product campaigns. Developed quarterly marketing plans, campaign calendars, and multi-channel media strategies in alignment with brand goals. Recruited and managed a remote team of designers, marketers, and content creators to deliver high-quality results within deadline. Managed paid media budgets exceeding ₹50L across Meta, Google, and LinkedIn for multiple clients, consistently reducing CPL by 15 to 25 percent. Scaled 3+ brand campaigns from 0 to over 1 million impressions within 60 days through optimized media planning and audience segmentation. Improved campaign ROAS by 2x using creative A/B t
Education· 6
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