Search Marketing Creative Strategist at Yahoo

Led search marketing strategy for Yahoo's Omaha-based team, developing performance-driven campaign plans, collaborating with cross-functional partners, and delivering strategic guidance and audience segmentation. Built and analyzed weekly performance reports, identifying opportunities for optimization and alignment with business goals.

Search Marketing Specialist at Oriental Trading Company

Managed paid media across Google, Display, and Bing; performed account audits; optimized campaigns and landing pages; built in-house cross-functional partnerships with Social, Content, SEO, Email, Site, and Analytics teams; produced weekly reports; supported new product launches and campaign testing to drive revenue growth.

Ad Account Manager at Jordan Digital Marketing

Managed client paid media accounts, including social and search campaigns; developed data-driven strategies, created campaigns, tracked performance, and provided actionable optimization plans; coordinated with internal teams to ensure alignment with client goals and onboarding.