Available to hire
Marketing leader with 9+ years of experience across digital marketing,
brand communications, and go-to-market strategy. Proven track record in scaling platforms, building communities, and leading lean teams across tech, mobility, and startup environments.
Language
English
Fluent
Work Experience
Marketing Head at Move It (Grab)
May 20, 2022 - May 20, 2023Owned driver and passenger marketing strategy for Grab's motorcycle-taxi venture, leading a 4-person team; grew rides from 80k to 190k in 3 months; increased daily active riders from 400 to 1,000 in 4 months; achieved 550k unique rides and 40k bookings in a day.
Content Manager at Snapchat
December 1, 2020 - February 1, 2023Led the Snapchat Help Center as a key support and awareness channel; led photographer-facing product and process communications in close coordination with Ops and Product; built a centralized comms system used by internal teams and launched driver pages to grow community.
Communications Assistant Manager at Grab
October 1, 2018 - February 1, 2022Led a team of 8 associates creating streamlined communications for 110k driver-partners, 10k GrabFood merchants, and 30k GrabExpress business owners; established a unified brand voice across Driver & Merchant Apps, email, SMS, blogs, and social media; built a centralized comms system used by 15 internal teams; created the first content book for 60k+ active driver-partners; launched official driver pages reaching 30k+ followers in 3 days.
Education
Bachelor of Arts in Communications at Ateneo de Manila University
January 1, 2012 - January 1, 2016High School Diploma at Saint Pedro Poveda College
January 11, 2030 - January 1, 2012Qualifications
Industry Experience
Media & Entertainment, Software & Internet, Professional Services, Transportation & Logistics, Retail
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