Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

With nearly a decade of experience in digital marketing and communications management, I have developed a dynamic blend of digital marketing skills encompassing social media, public relations, and more. My career has equipped me to craft and execute stellar content strategies, manage engaging social and PR campaigns, and create content that truly connects with audiences while allowing me to manage, mentor, and guide teams. I am a proactive and adaptable team player, eager to learn and driven to meet deadlines. My expertise includes digital marketing strategy, social media management, content creation, and influencer marketing, combined with solid business administration and process streamlining skills. I am passionate about delivering high-quality outcomes and fostering client satisfaction and retention through strong relationship management and strategic initiatives.…With nearly a decade of experience in digital marketing and communications management, I have developed a dynamic blend of digital marketing skills encompassing social media, public relations, and more. My career has equipped me to craft and execute stellar content strategies, manage engaging social and PR campaigns, and create content that truly connects with audiences while allowing me to manage, mentor, and guide teams. I am a proactive and adaptable team player, eager to learn and driven to meet deadlines. My expertise includes digital marketing strategy, social media management, content creation, and influencer marketing, combined with solid business administration and process streamlining skills. I am passionate about delivering high-quality outcomes and fostering client satisfaction and retention through strong relationship management and strategic initiatives.

KC ZABRYCKI

Social Media Manager, Content Producer, Marketing Strategist, +2





With nearly a decade of experience in digital marketing and communications management, I have developed a dynamic blend of digital marketing skills encompassing social media, public relations, and more. My career has equipped me to craft and execute stellar content strategies, manage engaging social and PR campaigns, and create content that truly connects with audiences while allowing me to manage, mentor, and guide teams. I am a proactive and adaptable team player, eager to learn and driven to meet deadlines. My expertise includes digital marketing strategy, social media management, content creation, and influencer marketing, combined with solid business administration and process streamlining skills. I am passionate about delivering high-quality outcomes and fostering client satisfaction and retention through strong relationship management and strategic initiatives.…With nearly a decade of experience in digital marketing and communications management, I have developed a dynamic blend of digital marketing skills encompassing social media, public relations, and more. My career has equipped me to craft and execute stellar content strategies, manage engaging social and PR campaigns, and create content that truly connects with audiences while allowing me to manage, mentor, and guide teams. I am a proactive and adaptable team player, eager to learn and driven to meet deadlines. My expertise includes digital marketing strategy, social media management, content creation, and influencer marketing, combined with solid business administration and process streamlining skills. I am passionate about delivering high-quality outcomes and fostering client satisfaction and retention through strong relationship management and strategic initiatives.

Available to hire

With nearly a decade of experience in digital marketing and communications management, I have developed a dynamic blend of digital marketing skills encompassing social media, public relations, and more. My career has equipped me to craft and execute stellar content strategies, manage engaging social and PR campaigns, and create content that truly connects with audiences while allowing me to manage, mentor, and guide teams.

I am a proactive and adaptable team player, eager to learn and driven to meet deadlines. My expertise includes digital marketing strategy, social media management, content creation, and influencer marketing, combined with solid business administration and process streamlining skills. I am passionate about delivering high-quality outcomes and fostering client satisfaction and retention through strong relationship management and strategic initiatives.

Skills

Social Media Design

Email Marketing

Copywriting

Experience Level

Social Media Design

Expert

Email Marketing

Expert

Copywriting

Expert

Work Experience

Senior Content Manager at MB Public Relations, Raleigh, NC

January 1, 2024 - August 20, 2025

Led the social department, managing and mentoring Social Media Coordinators and overseeing client scopes across Instagram, Facebook, LinkedIn, Pinterest, and TikTok. Developed and implemented social media strategies for the company and clients, increasing online presence and driving marketing and sales efforts. Served as client account lead, maintaining strong relationships and ensuring client satisfaction and retention. Conducted social media analytics and audits to optimize campaigns and improve processes. Managed paid ad campaigns and developed influencer marketing strategies, maximizing ROI and brand visibility. Performed trend and market research to identify growth opportunities and support business development. Designed and created compelling content and copy for social media channels, websites, and email marketing. Executed PR initiatives including pitching, crafting press releases, blog content, and event management. Managed projects and tasks to ensure timely delivery and high

Social Media Manager (Part-Time, Contract) at MB Public Relations, Raleigh, NC

January 1, 2023 - August 20, 2025

Developed and managed monthly content calendars, tailoring social media strategies to align with various clients' unique goals and branding, resulting in increased engagement and follower growth. Conducted comprehensive social media analytics, providing actionable insights and data-driven recommendations to optimize client campaigns and enhance overall social media performance. Assisted with client management, fostering strong relationships and ensuring account success by addressing client needs, providing regular updates, and delivering exceptional service.

Senior Sponsored Projects & Operations Analyst at UNC Office of Sponsored Programs, Chapel Hill, NC

January 1, 2023 - August 20, 2025

Managed and trained staff for the department’s primary inboxes, achieving a one-day response time for over 100 daily emails while overseeing office coordinators to ensure efficient workflow and task completion. Oversaw office administration including reconciliation, procurement, travel arrangements, employee events, and customer service for internal and external stakeholders. Assisted Training and Communication Specialists with weekly external newsletters, internal announcements, employee handbooks, and graphic design. Led internal communications, creating and managing the office’s first monthly internal newsletter, enhancing processes and fostering a collaborative environment. Directed branding, course content, and event management for the annual UNC Research Symposium, serving over 400 university research administrators.

Social Media and Marketing Manager (Part-Time, Contract) at Be Good to People®, Vail, CO

January 1, 2022 - August 20, 2025

Managed social media accounts and community engagement, growing followers by 10k within three months. Developed and maintained influencer relations to enhance brand visibility and reach. Created and distributed press releases, newsletters, and marketing emails. Assisted in planning marketing strategies for both the BGTP consumer goods brand and BGTC Foundation initiatives.

Business Services Coordinator at UNC Office of Sponsored Programs, Chapel Hill, NC

January 1, 2021 - August 20, 2025

Managed multiple office inboxes, handling 100+ daily emails and stakeholder communications. Assisted in planning and branding the annual Research Symposium event. Performed reception duties including answering phones, scheduling, mail management, and visitor assistance. Led social and charity committees, organizing internal and University-wide charity events and fundraisers. Designed marketing materials for events and newsletters, enhancing communications. Supported Training and Communications Specialists with internal communication needs. Assisted the Assistant Director of Operations with process improvements and efficiency.

Public Relations, Social Media, and Marketing Intern at Whirlwind Creative, Charlotte, NC

December 31, 2013 - August 20, 2025

Created weekly social media posts for events and brand promotions. Developed Twitter and Instagram manuals for future interns and assisted with email marketing. Managed promotion and event coordination for Showmar’s Annual Pediatric Hearts 5k event.

Public Relations Intern at Fourth Day PR, London, England

December 31, 2015 - August 20, 2025

Developed and implemented a UK-wide survey on the future of public relations. Assisted with press reports, market research, social media content, and client relations. Secured coverage in print issue of Time Out London for Summer Shorts client.

Travel Content and Research Intern at Siren Communications, London, England

December 31, 2015 - August 20, 2025

Assisted with website content and weekly newsletter updates. Created social media content for travel industry clients on Instagram, Facebook, and Twitter. Conducted research for future content, projects, and plans.

Digital Marketing Specialist & Content Creation at KCZ Creative Services

January 1, 2017 - Present

Provide services including social media management, content creation, PR and marketing, blog copy, event support, email marketing, and web management. Served industries including beauty and fashion, health and wellness, hospitality, interior design, food and beverage, and small businesses.