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I'm Ketan Doshi, a data analytics professional with over 10 years of experience in analytics for digital marketing and data-driven solutions. I’ve worked internationally with agencies including WPP, PMI, Mobile Web Adz, YuMe and Yahoo!, delivering data-driven insights and practical technical solutions for brands like IQOS, Huawei, Samsung, British Airways, Visa, PayPal, Red Bull, Aston Martin, Facebook, Mitsubishi and HCA Healthcare. I specialise in PPC and SEO, GA360 to GA4 migrations, GTM implementations, and building automated dashboards in Google Data Studio and Looker Studio. I enjoy turning research data into clear findings that inform decisions and I stay ahead of digital trends by engaging in user research projects such as Google Firebase.…I'm Ketan Doshi, a data analytics professional with over 10 years of experience in analytics for digital marketing and data-driven solutions. I’ve worked internationally with agencies including WPP, PMI, Mobile Web Adz, YuMe and Yahoo!, delivering data-driven insights and practical technical solutions for brands like IQOS, Huawei, Samsung, British Airways, Visa, PayPal, Red Bull, Aston Martin, Facebook, Mitsubishi and HCA Healthcare. I specialise in PPC and SEO, GA360 to GA4 migrations, GTM implementations, and building automated dashboards in Google Data Studio and Looker Studio. I enjoy turning research data into clear findings that inform decisions and I stay ahead of digital trends by engaging in user research projects such as Google Firebase.

kdoshi

Data Analyst, Marketing Analyst, Digital Marketer, +2

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I'm Ketan Doshi, a data analytics professional with over 10 years of experience in analytics for digital marketing and data-driven solutions. I’ve worked internationally with agencies including WPP, PMI, Mobile Web Adz, YuMe and Yahoo!, delivering data-driven insights and practical technical solutions for brands like IQOS, Huawei, Samsung, British Airways, Visa, PayPal, Red Bull, Aston Martin, Facebook, Mitsubishi and HCA Healthcare. I specialise in PPC and SEO, GA360 to GA4 migrations, GTM implementations, and building automated dashboards in Google Data Studio and Looker Studio. I enjoy turning research data into clear findings that inform decisions and I stay ahead of digital trends by engaging in user research projects such as Google Firebase.…I'm Ketan Doshi, a data analytics professional with over 10 years of experience in analytics for digital marketing and data-driven solutions. I’ve worked internationally with agencies including WPP, PMI, Mobile Web Adz, YuMe and Yahoo!, delivering data-driven insights and practical technical solutions for brands like IQOS, Huawei, Samsung, British Airways, Visa, PayPal, Red Bull, Aston Martin, Facebook, Mitsubishi and HCA Healthcare. I specialise in PPC and SEO, GA360 to GA4 migrations, GTM implementations, and building automated dashboards in Google Data Studio and Looker Studio. I enjoy turning research data into clear findings that inform decisions and I stay ahead of digital trends by engaging in user research projects such as Google Firebase.

Available to hire

I’m Ketan Doshi, a data analytics professional with over 10 years of experience in analytics for digital marketing and data-driven solutions. I’ve worked internationally with agencies including WPP, PMI, Mobile Web Adz, YuMe and Yahoo!, delivering data-driven insights and practical technical solutions for brands like IQOS, Huawei, Samsung, British Airways, Visa, PayPal, Red Bull, Aston Martin, Facebook, Mitsubishi and HCA Healthcare.

I specialise in PPC and SEO, GA360 to GA4 migrations, GTM implementations, and building automated dashboards in Google Data Studio and Looker Studio. I enjoy turning research data into clear findings that inform decisions and I stay ahead of digital trends by engaging in user research projects such as Google Firebase.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Lead Insight Analytics Consultant - (Contract) at The Metropolitan Police

August 1, 2023 - Present

Leading the Single Online Home transition from GA360 to GA4; full setup and launch across forces; training teams on GA4; managing Google Tag Manager; answering analytics queries; building dashboards and automated reports; converting research into clear findings and recommendations.

Senior Analytics Consultant (contract role) at Giacom

June 1, 2023 - March 1, 2024

Leading analytics effectiveness, KPI/goal setting, advanced segmentation, personalisation and funnel analysis (GA4); partnering with UX/UI/Product teams to implement insight-driven changes; ensuring data integrity and introducing innovative analytics techniques.

Senior CRO Specialist (Contract) at Equator

March 1, 2023 - July 1, 2023

Audit client Adobe Analytics configuration; develop CRO roadmap; in-depth quantitative site performance analysis; build-out CRO roadmap; configure and analyze A/B/MV tests in Optimizely; provide recommendations.

Senior Analytics at Mando

February 1, 2023 - Present

GA4 implementation and migration from GA3; implement Google Tag Manager; data validation and maintaining tracking specification documents.

Senior Consultant Digital Analytics (Contract) at The Economist

April 1, 2022 - November 1, 2022

Manage client reporting on digital storytelling projects; set KPIs; apply measurement frameworks; build dashboards and insights; provide analytics consultancy on web analytics and tracking.

Senior Digital Analyst (Contract) at Domino’s Pizza UK & Ireland Ltd

December 1, 2021 - March 1, 2022

Tell data-driven stories; prioritise and review digital marketing activity; harmonise data to create a single source of truth; automate reporting and conduct data audits; collaborate with external data providers; migrate to GA4.

Senior Consultant – Insights & Digital Analytics (Contract) at Sage

July 1, 2021 - November 1, 2021

Provide critical visitor, journey and performance data; leverage GA and related tools to drive insights; monitor site performance with Lighthouse and other tools; develop best practices for reporting and data quality; support data-driven optimization.

Senior Manager – Measurement & Digital Analytics (6 Month Contract) at PVH / Tommy Hilfiger

January 1, 2021 - July 1, 2021

Craft narratives for management reporting; raise reliability/quality of data; work on campaigns across Google and Facebook; manage dashboards and long-term measurement projects; supervise a junior analyst.

Digital Insights & Marketing Analytics (Fixed Term Contract) at Upfield

August 1, 2020 - January 1, 2021

Analyze data across marketing technologies; deliver insights and recommendations; maintain measurement systems; support audience research and testing; drive data-driven opportunities; manage cross-tool data integration.

Digital Web Analytics Lead Consultant (contract) at HCA Healthcare UK

September 1, 2019 - April 1, 2020

Oversee GA implementation and tracking; coordinate with DevOps, Content and Marketing; CRO planning; contribute to Google Firebase user research; ensure high-quality analytics across digital properties.

Google Subject Matter Expert (8 month contract) at Syzygy UK Ltd

October 1, 2018 - May 1, 2019

Maintain and develop performance reporting solutions; respond to ad-hoc research; support data requirements across AdOps & Data teams; share knowledge on Google best practices; explore new technologies.

Digital Insights – Management Consultant (2-month contract) at Philip Morris International

August 1, 2018 - October 1, 2018

Lead internal reporting and analyses across paid, owned & earned media; QA data outputs; debrief stakeholders; translate findings into actionable insights.

Integrated Digital Analytics Manager – PPC, Marketing, Data & Social Analytics at Huawei – Consumer Business Group

November 1, 2016 - January 1, 2018

Utilise Google 360, Data Studio and AdWords to analyze data; assess social and content performance; optimize marketing ROI across paid, owned and earned channels.

Head of Digital Analytics & Optimization at Mobads Ltd

March 1, 2013 - October 1, 2016

Deliver analytical results for publisher and advertiser sides; manage large data sets and reporting; lead ad operations and QA; train and promote junior staff.

International Account Manager (International Partnerships) at YuMe

March 1, 2012 - February 1, 2013

Campaign management from IO to post-delivery reporting; coordinate with Operations and Pricing to optimize campaigns; client-facing analytics.

Online Analyst - Yahoo! Network at Yahoo!

March 1, 2008 - October 1, 2011

Campaign management and optimization; data analysis and reporting; post-campaign analysis and performance optimization; awarded multiple years for performance.