I am an experienced creative professional specializing in brand identity, visual merchandising, and art direction. Over the years, I have successfully led creative teams and projects to deliver high-quality design solutions across packaging, promotional assets, and product launches for both B2B and B2C markets. I am passionate about mentoring, streamlining processes, and aligning creative work with strategic business goals to drive engagement and consistency. My expertise extends to managing full project lifecycles, leading photo shoots, and collaborating closely with founders and senior writers to shape visual direction. With a strong foundation in graphic design and branding, I excel at creating cohesive visual experiences that support sales, partnerships, and event exhibitions. I am highly organized, proactive, and enjoy solving problems creatively within dynamic team environments.…

Keely Bowden

I am an experienced creative professional specializing in brand identity, visual merchandising, and art direction. Over the years, I have successfully led creative teams and projects to deliver high-quality design solutions across packaging, promotional assets, and product launches for both B2B and B2C markets. I am passionate about mentoring, streamlining processes, and aligning creative work with strategic business goals to drive engagement and consistency. My expertise extends to managing full project lifecycles, leading photo shoots, and collaborating closely with founders and senior writers to shape visual direction. With a strong foundation in graphic design and branding, I excel at creating cohesive visual experiences that support sales, partnerships, and event exhibitions. I am highly organized, proactive, and enjoy solving problems creatively within dynamic team environments.…

Available to hire

I am an experienced creative professional specializing in brand identity, visual merchandising, and art direction. Over the years, I have successfully led creative teams and projects to deliver high-quality design solutions across packaging, promotional assets, and product launches for both B2B and B2C markets. I am passionate about mentoring, streamlining processes, and aligning creative work with strategic business goals to drive engagement and consistency.

My expertise extends to managing full project lifecycles, leading photo shoots, and collaborating closely with founders and senior writers to shape visual direction. With a strong foundation in graphic design and branding, I excel at creating cohesive visual experiences that support sales, partnerships, and event exhibitions. I am highly organized, proactive, and enjoy solving problems creatively within dynamic team environments.

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Skills

Experience Level

Work Experience

Associate Creative Director at Farmhouse Fresh
January 1, 2020 - April 30, 2025
Directed and mentored a 10-person creative team, overseeing project timelines, check-ins, and daily/weekly feedback sessions. Collaborated with the founder and senior copywriter to develop visual direction for 4+ product launches annually (launches included 5+ products each) for both B2B and B2C. Managed full lifecycle of creative projects to ensure brand consistency, delivering high-quality design solutions proactively. Led art direction and production of 3+ photo shoots annually, aligning visuals with marketing strategy. Oversaw and streamlined communication with external contractors, ensuring alignment and timely deliverables. Led visual merchandising and B2B planogram development for 8+ national trade shows, boosting buyer engagement. Identified process inefficiencies and implemented improvements to elevate team performance and output. Delivered cohesive visual assets to support sales team presentations and brand partnerships.
Senior Art Director at Farmhouse Fresh
January 1, 2018 - December 31, 2020
Managed a two-person creative team, assigning tasks and overseeing daily output across packaging and promotional assets. Designed and art directed for 20+ product launches annually, including packaging, print materials, digital ads, and sales tools. Led creation of a comprehensive rebranding style guide, enabling consistent design across all company platforms. Directed visual rebranding of showrooms and trade show booths, enhancing customer engagement and product visibility.
Graphic Designer at Farmhouse Fresh
January 1, 2014 - December 31, 2018
Conceptualized and executed packaging for 20+ products annually, print materials, and advertisements for marketing and sales initiatives. Delivered cohesive visual assets to support sales team presentations and brand partnerships. Provided merchandising design and signage support for gift market showrooms and spa trade show booths.
Independent Contractor at Self-Employed
January 1, 2012 - June 2, 2024
Designed brand identities, including logos, business cards, flyers, packaging, and marketing collateral for various clients. Delivered customized templates and pitch decks tailored to individual business needs. Ensured clients received complete, print- and web-ready files for versatile application.
Associate Creative Director at Farmhouse Fresh
April 30, 2025 - July 19, 2025
Directed and mentored a 10-person creative team, overseeing project timelines and feedback sessions. Collaborated with the founder and senior copywriter on visual direction for product launches for B2B and B2C markets. Managed full project lifecycle to ensure brand consistency and high-quality design solutions. Led art direction and production for multiple annual photo shoots. Streamlined communication with contractors for timely deliverables. Developed visual merchandising and B2B planogram strategies for national trade shows, boosting buyer engagement. Identified and improved process inefficiencies to elevate team performance. Delivered visual assets supporting sales presentations and brand partnerships.
Senior Art Director at Farmhouse Fresh
December 31, 2020 - July 19, 2025
Managed a two-person creative team, assigning tasks and supervising daily output across packaging and promotional materials. Designed and art directed over 20 product launches annually, including packaging, print, digital ads, and sales tools. Led creation of a comprehensive rebranding style guide for consistent design across platforms. Directed visual rebranding of showrooms and trade show booths to enhance customer engagement and product visibility.
Graphic Designer at Farmhouse Fresh
December 31, 2018 - July 19, 2025
Conceptualized and executed packaging for 20+ products annually, along with print materials and advertisements for marketing and sales. Delivered cohesive visual assets to support sales team and brand partnerships. Provided merchandising design and signage support for gift market showrooms and spa trade show booths.
Independent Contractor
January 1, 2012 - Present
Designed brand identities including logos, business cards, flyers, packaging, and marketing collateral for various clients. Delivered customized templates and pitch decks tailored to individual business needs. Ensured clients received complete print- and web-ready files for versatile application.
Associate Creative Director at Farmhouse Fresh
April 1, 2025 - September 3, 2025
Directed and mentored a 10-person creative team, overseeing project timelines, check-ins, and daily/weekly feedback sessions. Collaborated with the founder and senior copywriter to develop visual direction for 4+ product launches annually (launches included 5+ products each) for both B2B and B2C. Managed full lifecycle of creative projects to ensure brand consistency, delivering high-quality design solutions proactively. Led art direction and production of 3+ photo shoots annually, aligning visuals with marketing strategy. Oversaw and streamlined communication with external contractors, ensuring alignment and timely deliverables. Led visual merchandising and B2B planogram development for 8+ national trade shows, boosting buyer engagement. Identified process inefficiencies and implemented improvements to elevate team performance and output. Delivered cohesive visual assets to support sales team presentations and brand partnerships.
Senior Art Director at Farmhouse Fresh
January 1, 2020 - September 3, 2025
Managed a two-person creative team, assigning tasks and overseeing daily output across packaging and promotional assets. Designed and art directed for 20+ product launches annually, including packaging, print materials, digital ads, and sales tools. Led creation of a comprehensive rebranding style guide, enabling consistent design across all company platforms. Directed visual rebranding of showrooms and trade show booths, enhancing customer engagement and product visibility.
Graphic Designer at Farmhouse Fresh
January 1, 2018 - September 3, 2025
Conceptualized and executed packaging for 20+ products annually, print materials, and advertisements for marketing and sales initiatives. Delivered cohesive visual assets to support sales team presentations and brand partnerships. Provided merchandising design and signage support for gift market showrooms and spa trade show booths.
Independent Contractor
January 1, 2012 - Present
Designed brand identities, including logos, business cards, flyers, packaging, and marketing collateral for various clients. Delivered customized templates and pitch decks tailored to individual business needs. Ensured clients received complete, print- and web-ready files for versatile application.
Associate Creative Director at Farmhouse Fresh
April 30, 2025 - September 3, 2025
Directed and mentored a 10-person creative team, managing project timelines, check-ins, and regular feedback sessions. Collaborated with founder and senior copywriter to develop visual direction for multiple annual product launches consisting of 5 or more products each for B2B and B2C. Managed the full lifecycle of creative projects ensuring brand consistency and proactive delivery of high-quality design solutions. Led art direction and production of several annual photo shoots aligned with marketing strategy. Oversaw external contractor communication for alignment and timely deliverables, streamlined processes to enhance team performance. Led visual merchandising and development of B2B planograms for numerous national trade shows, boosting buyer engagement. Delivered cohesive visual assets supporting sales presentations and brand partnerships.
Senior Art Director at Farmhouse Fresh
January 1, 2020 - September 3, 2025
Managed a two-person creative team overseeing daily output across packaging and promotional assets. Designed and art directed over twenty annual product launches including packaging, print materials, digital ads, and sales tools. Led the creation of a comprehensive rebranding style guide to ensure consistent design across all company platforms. Directed visual rebranding of showrooms and trade show booths, enhancing customer engagement and product visibility.
Graphic Designer at Farmhouse Fresh
January 1, 2018 - September 3, 2025
Conceptualized and executed packaging for more than twenty products annually, along with print materials and advertisements supporting marketing and sales initiatives. Delivered cohesive visual assets for sales team presentations and brand partnerships. Provided merchandising design and signage support for gift market showrooms and spa trade show booths.
Independent Contractor
January 1, 2012 - Present
Designed brand identities including logos, business cards, flyers, packaging, and marketing collateral for various clients. Delivered customized templates and pitch decks tailored to individual business needs. Ensured clients received complete print- and web-ready files for versatile applications.

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Industry Experience

Consumer Goods, Retail, Media & Entertainment, Professional Services, Wholesale & Distribution

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Experience Level