Promoting and marketing The Princeton Festival, an annual, signature arts and music event series held in Princeton, NJ. Primary duties included handling all aspects of digital marketing and communications to promote The Princeton Festival’s 17th anniversary season. Highlights included successfully promoting attendance for two signature, sold-out summer events during the COVID-19 pandemic through paid social media campaigns and organic posting.

Producing op-eds, long-form articles and written pieces for a number of clients, namely philanthropic organizations. Pieces were written in conjunction with promoting the organizational profile and co-partnering on a social media strategy.

Through Thryv (formely Vivial), researching and ghostwriting 100+ short-form articles on various topics ranging from auto care, beauty, health and wellness, contracting, insurance, real estate, sports and recreation, and other topics.

Primary manager and content creator of all social media accounts (Instagram, Facebook, X/Twitter, LinkedIn, Medium and Threads) for the Black Trans Fund, a grantmaking entity supporting Black trans and gender expansive-led organizations from 2022-2024. Key successes include: 400% growth on Instagram and Facebook following through organic posting; Lifetime impressions totaling 470k+ on X/Twitter with an average of 20k per month; Establishing LinkedIn and Medium storytelling presence reaching various audiences including philanthropic partners, funders and grantee partners. Other credits include producing and editing short-form videos for social media.