Growth Marketing Associate at Rocket Money

Owned and optimized $4,000-$151,000 in daily media spend across multiple paid social channels, continuously reallocating budget to maximize performance. Built a cross-functional workflow with legal and creative teams to source and clear organic TikTok content for paid media usage, unlocking a scalable pipeline of high-performing ad assets. Managed external creative agency relationships, maintaining a consistent flow of net-new assets while collaborating to create iterations of ads based on performance data. Launched a geo-based incremental testing (50% hold-out, 2-week timeline) to isolate the incremental impact of a key paid social channel and operating system to inform digital media investment.

Paid Social Manager at Good Moose

Supported and participated in the creation and management of campaigns, including beta opportunities, evergreen initiatives, performance monitoring, and QA.

Paid Social Associate at Good Moose

Supported and participated in the creation and management of paid social campaigns; included beta opportunities, evergreen initiatives, performance monitoring, and QA.

Sales & Marketing Associate at Bozzuto

Increased the building’s occupancy rate by maintaining a 30% sales conversion ratio. Coordinated resident events to encourage satisfaction and community connection. Created marketing content to highlight property assets and improve online presence on Instagram. Formulated email blasts to communicate with existing and potential residents.