I'm a Brand Designer with more than 10 years of experience building brands that are distinctive, scalable, and strategically grounded. Across agency, freelance and in-house roles, including Amazon, AWS, Material+, and Walker Sands, I've led visual identity initiatives from research and concept development through execution, creating cohesive design systems that extend across digital, print, motion, campaigns, and product experiences. I enjoy translating complex business challenges into clear, memorable visual languages, developing the guidelines, templates, and creative frameworks that help brands stay consistent while giving teams the flexibility to grow and evolve.…

Kellin Holmes

I'm a Brand Designer with more than 10 years of experience building brands that are distinctive, scalable, and strategically grounded. Across agency, freelance and in-house roles, including Amazon, AWS, Material+, and Walker Sands, I've led visual identity initiatives from research and concept development through execution, creating cohesive design systems that extend across digital, print, motion, campaigns, and product experiences. I enjoy translating complex business challenges into clear, memorable visual languages, developing the guidelines, templates, and creative frameworks that help brands stay consistent while giving teams the flexibility to grow and evolve.…

Available to hire

I’m a Brand Designer with more than 10 years of experience building brands that are distinctive, scalable, and strategically grounded. Across agency, freelance and in-house roles, including Amazon, AWS, Material+, and Walker Sands, I’ve led visual identity initiatives from research and concept development through execution, creating cohesive design systems that extend across digital, print, motion, campaigns, and product experiences. I enjoy translating complex business challenges into clear, memorable visual languages, developing the guidelines, templates, and creative frameworks that help brands stay consistent while giving teams the flexibility to grow and evolve.

See more

Language

English
Fluent

Work Experience

Senior Brand Designer at Walker Sands
October 1, 2024 - February 1, 2026
Led development of b2b brand identity systems from strategy through execution across multi-channel applications. Defined scalable visual systems and built templates spanning campaigns, digital, events, and sales materials. Contributed to campaign concepting, messaging, and creative strategy beyond design execution. Presented and defended creative work to senior stakeholders, influencing direction and building client trust. Mentored junior designers and partnered cross-functionally with strategy, account, and creative teams to deliver cohesive, high-quality work. Stepped into project and process gaps to improve workflow, communication, and overall output quality.
Designer, Executive Leadership at AWS
July 1, 2024 - October 1, 2024
Designed high-visibility presentations and data visualizations for executive-level, cross-company strategic initiatives. Developed event-specific brand assets and visual systems for secure, global leadership engagements. Translated complex technical content into clear, structured visual narratives.
Motion Designer lll at AWS
October 1, 2023 - January 1, 2024
Created motion and visual design for global events including AWS re:Invent and re:Inforce. Delivered cross-platform creative across social, broadcast, and large-scale environments. Contributed to immersive event experiences and high-impact brand storytelling.
Senior Brand Designer at Material+
November 1, 2021 - June 1, 2023
Designed and evolved corporate brand identity systems across technology, healthcare, energy, financial, and automotive sectors. Built comprehensive brand guidelines and translated them into global marketing executions. Developed campaigns and delivered cohesive design across paid and organic digital and print platforms.
Senior Brand Designer at Wick & Mortar
August 1, 2018 - September 1, 2021
Led full-scale branding initiatives for startups in an emerging industry, including identity, packaging, web, and marketing. Established visual and communication standards that continue to influence the cannabis industry. Managed projects from concept through production in a fast-paced agency environment. Interpreted vague client aspirations into tangible, executable action items. Drove creative presentations from initial concept through final design, gaining client trust.
Creative Lead, Customer Service at Amazon
February 1, 2017 - September 1, 2017
Led the visual redesign of Amazon CS videos, applying new brand styles across hundreds of topics, devices, and services. Identified inconsistencies and initiated a system-driven approach to improve quality, cohesion, and scalability. Developed initial concept examples aligned with updated Amazon brand standards. Collaborated with senior motion designers and project leads to define core principles for CS content. Created a comprehensive motion style guide to support consistency. Simplified complex interfaces into clear, recognizable visuals while maintaining key interaction patterns and hierarchy. Contributed to user-tested solutions that improved clarity and usability of support content across Amazon’s ecosystem.
Visual / Motion Designer, Digital Products at Amazon
January 1, 2016 - January 1, 2017
Developed motion graphics for welcome videos across Alexa and Fire TV product lines viewed by millions of customers. Led visual exploration, illustration, storyboarding, and animation direction for onboarding experiences. Contributed to scripting, content development, and voiceover direction to balance education and brand storytelling. Built modular video systems to support multiple languages, markets, and feature variations. Navigated technical constraints of experimental video tooling, adapting motion approaches to maintain quality and clarity. Collaborated cross-functionally with content and external partners to deliver cohesive, customer-focused experiences.

Education

Associates of Graphic Design at Seattle Central Creative Academy
September 16, 2013 - June 19, 2015
Bachelors of Art & Science at Bellevue College
September 19, 2005 - June 15, 2009

Qualifications

PAC Global Leadership Award
March 13, 2020
2020 Best In Class - New Brand Narvona Cannabis Packaging

Industry Experience

Consumer Goods, Media & Entertainment, Education, Healthcare, Retail, Other, Computers & Electronics, Energy & Utilities, Financial Services
    Keurig Perks
    I had the pleasure of leading visual identity design for Keurigs new rewards system, called Keurig Perks. After branding, I lead visual design for the subsiquent marketing campaign including digital advertisement and email design. branding graphicdesigner designer emaildesign marketing logo…
    Logos and Branding
    Over the last decade I have designed the visual identity of dozens of brands across a wide variety of industries. I'd love to help your company bring put its best foot forward through high quality, high impact branding. See more of my design work at kellinholmes.com logo branding…
    Headset
    Headset is a Seattle-based tech startup providing leading insights into cannabis consumer trends for today’s fast-paced world. Headset touts reliable, real-time data, giving clients the big picture while allowing them to drill into details. Headset data covers consumer demographics and shopping behavior sourced directly from retailers. See more of my work with Headset at kellinholmes.com/headset branding icons motion…
    Hightail Cannabis
    Hightail is a seed-to-sale cannabis company based in Revere, Massachusetts. Wanting to stand out amongst the crowd in an emerging market, Hightail insisted that their brand ooze a playful personality at every touch point, without sacrificing a sense of professionalism. See more about my work with Hightail at kellinholmes.com/hightail branding logo…