I’m a paid media specialist focused on Meta, with experience also structuring campaigns on LinkedIn, TikTok, Pinterest, and Google. I’ve managed budgets up to sixty thousand dollars a month and lowered cost per lead by forty-five percent through stronger targeting, creative testing, and data analysis. I help businesses solve performance problems like high lead costs, low-quality leads, creative fatigue, tracking issues, and underperforming funnels. I’ve supported clients across food and beverage, wellness, and local services, including Dunkin’, Tropical Smoothie Cafe, and mental health providers. I recently completed the Harvard Business Analytics program to deepen my data skills and strengthen my strategic approach.

I’m a paid media specialist focused on Meta, with experience also structuring campaigns on LinkedIn, TikTok, Pinterest, and Google. I’ve managed budgets up to sixty thousand dollars a month and lowered cost per lead by forty-five percent through stronger targeting, creative testing, and data analysis. I help businesses solve performance problems like high lead costs, low-quality leads, creative fatigue, tracking issues, and underperforming funnels. I’ve supported clients across food and beverage, wellness, and local services, including Dunkin’, Tropical Smoothie Cafe, and mental health providers. I recently completed the Harvard Business Analytics program to deepen my data skills and strengthen my strategic approach.

Available to hire

I’m a paid media specialist focused on Meta, with experience also structuring campaigns on LinkedIn, TikTok, Pinterest, and Google. I’ve managed budgets up to sixty thousand dollars a month and lowered cost per lead by forty-five percent through stronger targeting, creative testing, and data analysis.

I help businesses solve performance problems like high lead costs, low-quality leads, creative fatigue, tracking issues, and underperforming funnels. I’ve supported clients across food and beverage, wellness, and local services, including Dunkin’, Tropical Smoothie Cafe, and mental health providers. I recently completed the Harvard Business Analytics program to deepen my data skills and strengthen my strategic approach.

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Language

English
Fluent

Work Experience

Digital Marketing Specialist Manager at The Bay Advertising
July 1, 2025 - July 1, 2025
Managed 5+ years across Meta, Google, LinkedIn & TikTok Ads. Turned analytics into strategy, tested creatives for performance gains, and scaled campaigns in multi-language markets. Both strategist and executor—driving results that align with business goals.
Marketing Specialist at Dunkin' - IDH Alliance
March 1, 2024 - March 1, 2024
Led marketing strategies for paid media, print, and digital campaigns across 70+ Dunkin stores. Analyzed campaign data to optimize ROI. Built partnerships with schools, chambers, and local organizations. Managed grand openings and sponsorships, driving traffic and brand awareness. Aligned marketing efforts with corporate and regional branding standards.
Digital Marketing Manager at Evernu
March 1, 2024 - March 1, 2024
Cut cost-per-lead by 45% with no budget increase through Meta ads retargeting, creative testing, and bid cap optimization. Created and delivered data storytelling reports in Looker Studio, turning campaign analytics into actionable strategies for stakeholders. Developed and executed social media and SEO content strategies to boost engagement and search visibility.

Education

BA in Performance Studies at Kennesaw State University
January 11, 2030 - November 18, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Media & Entertainment, Professional Services, Retail