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Hi! I’m a brand content and social media strategist with 10+ years of experience helping consumer brands tell compelling stories and build engaged communities online. Most recently, I led social media and influencer strategy for the Rockport brand, overseeing content calendars, campaigns, creator partnerships, and cross-functional initiatives across marketing, creative, and e-commerce teams. I love blending creativity with strategy — whether that’s shaping a brand voice, building meaningful influencer relationships, or developing content that feels both polished and relatable. I’m especially drawn to brands with a strong visual identity and thoughtful products, and I enjoy creating content that feels aspirational while still approachable and authentic. Colleagues would describe me as collaborative, organized, and highly attuned to brand tone and storytelling. After spending many years in the footwear and accessories space, I’m excited about opportunities to partner with modern lifestyle and fashion brands in a hands-on, creative capacity.…Hi! I’m a brand content and social media strategist with 10+ years of experience helping consumer brands tell compelling stories and build engaged communities online. Most recently, I led social media and influencer strategy for the Rockport brand, overseeing content calendars, campaigns, creator partnerships, and cross-functional initiatives across marketing, creative, and e-commerce teams. I love blending creativity with strategy — whether that’s shaping a brand voice, building meaningful influencer relationships, or developing content that feels both polished and relatable. I’m especially drawn to brands with a strong visual identity and thoughtful products, and I enjoy creating content that feels aspirational while still approachable and authentic. Colleagues would describe me as collaborative, organized, and highly attuned to brand tone and storytelling. After spending many years in the footwear and accessories space, I’m excited about opportunities to partner with modern lifestyle and fashion brands in a hands-on, creative capacity.

Kelly Bowser

Social Media Manager, Content Strategist, Influencer Marketing Manager

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Hi! I’m a brand content and social media strategist with 10+ years of experience helping consumer brands tell compelling stories and build engaged communities online. Most recently, I led social media and influencer strategy for the Rockport brand, overseeing content calendars, campaigns, creator partnerships, and cross-functional initiatives across marketing, creative, and e-commerce teams. I love blending creativity with strategy — whether that’s shaping a brand voice, building meaningful influencer relationships, or developing content that feels both polished and relatable. I’m especially drawn to brands with a strong visual identity and thoughtful products, and I enjoy creating content that feels aspirational while still approachable and authentic. Colleagues would describe me as collaborative, organized, and highly attuned to brand tone and storytelling. After spending many years in the footwear and accessories space, I’m excited about opportunities to partner with modern lifestyle and fashion brands in a hands-on, creative capacity.…Hi! I’m a brand content and social media strategist with 10+ years of experience helping consumer brands tell compelling stories and build engaged communities online. Most recently, I led social media and influencer strategy for the Rockport brand, overseeing content calendars, campaigns, creator partnerships, and cross-functional initiatives across marketing, creative, and e-commerce teams. I love blending creativity with strategy — whether that’s shaping a brand voice, building meaningful influencer relationships, or developing content that feels both polished and relatable. I’m especially drawn to brands with a strong visual identity and thoughtful products, and I enjoy creating content that feels aspirational while still approachable and authentic. Colleagues would describe me as collaborative, organized, and highly attuned to brand tone and storytelling. After spending many years in the footwear and accessories space, I’m excited about opportunities to partner with modern lifestyle and fashion brands in a hands-on, creative capacity.

Available to hire

Hi! I’m a brand content and social media strategist with 10+ years of experience helping consumer brands tell compelling stories and build engaged communities online. Most recently, I led social media and influencer strategy for the Rockport brand, overseeing content calendars, campaigns, creator partnerships, and cross-functional initiatives across marketing, creative, and e-commerce teams. I love blending creativity with strategy — whether that’s shaping a brand voice, building meaningful influencer relationships, or developing content that feels both polished and relatable.

I’m especially drawn to brands with a strong visual identity and thoughtful products, and I enjoy creating content that feels aspirational while still approachable and authentic. Colleagues would describe me as collaborative, organized, and highly attuned to brand tone and storytelling. After spending many years in the footwear and accessories space, I’m excited about opportunities to partner with modern lifestyle and fashion brands in a hands-on, creative capacity.

Skills

Copywriting

Experience Level

Copywriting

Expert

Work Experience

Communications + Brand Content Manager at The Rockport Group

January 1, 2017 - April 1, 2023

Conceptualized, planned, and executed social media and influencer strategy for Rockport brand to align with global seasonal stories and drive audience growth, maintaining an average social audience growth of 22% annually.

Community Manager at The Rockport Group

October 1, 2015 - January 1, 2017

Managed social media channels, community engagement, and cross-functional collaborations for portfolio of Rockport brands.

Public Relations & Social Media Manager at Drydock Footwear Group (Division of New Balance)

January 1, 2014 - December 31, 2015

Oversaw social media channels and long-term strategy in collaboration with PR agency; created and managed social media content calendars; provided consumer and product insights; partnered with retail accounts, sales teams, and global markets to ensure brand consistency.

Marketing Coordinator at Drydock Footwear Group (Division of New Balance)

April 1, 2012 - January 31, 2014

Collaborated with product and design teams to develop marketing collateral, coordinated photoshoots, managed vendor processes for marketing collateral, and supported trade shows.