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Experienced copywriter in technology, architecture and design, and retail industries. My writing experience encompasses social media copy, book text, internal communications, external public relations and business development experience. I am seeking a part-time, creative role where I can contribute my skills in writing, editing, and creative problem-solving to achieve business objectives.…

Kelly Burke

Copywriter, Social Media Freelancer, Social Media Manager, +7

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Experienced copywriter in technology, architecture and design, and retail industries. My writing experience encompasses social media copy, book text, internal communications, external public relations and business development experience. I am seeking a part-time, creative role where I can contribute my skills in writing, editing, and creative problem-solving to achieve business objectives.…

Available to hire

Experienced copywriter in technology, architecture and design, and retail industries. My writing experience encompasses social media copy, book text, internal communications, external public relations and business development experience.

I am seeking a part-time, creative role where I can contribute my skills in writing, editing, and creative problem-solving to achieve business objectives.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Marketing Manager at ODA Architecture

January 1, 2025 - September 18, 2025

Created paid social media tactics across platforms; drafted tailored pitches, press releases, and award submissions; coordinated interview schedules; planned social media calendars; drafted content for clients; ran ODA social accounts; wrote scripts for social media videos, lectures, and speeches; designed coordinating visuals and monthly newsletters; collaborated with book editors, graphic designers, photographers and publishing teams; organized interview coordination and award submissions; edited and centralized all social media content across Instagram, LinkedIn and Vimeo; planned and executed all PR and digital campaigns.

Accounts Manager at DNA Strategic Consulting

January 1, 2020 - September 18, 2025

Managed client accounts and led strategic communication efforts; developed paid social media tactics and ad recommendations; contributed to public relations strategies; produced KPI-based reports and actionable insights; planned and executed social campaigns across multiple platforms.

Social Media Advertising Strategist at OMD

January 1, 2019 - September 18, 2025

Created paid social media tactic recommendations for campaigns; defined campaign objectives and budgets; collaborated with creative and media teams to optimize content and performance; contributed to cross-channel strategy and reporting.

Communications Intern, Strategist at Northwestern Mutual

December 31, 2016 - September 18, 2025

Supported internal and external communications initiatives; assisted in campaign development; contributed to content creation and event coordination; supported social media and public relations activities.

Marketing Manager at ODA Architecture

January 1, 2025 - September 18, 2025

Led marketing initiatives for an architecture practice, overseeing content creation, social media management across Instagram, LinkedIn, Vimeo; authored architectural project descriptions, PR pitches, awards submissions, website blurbs, and internal communications. Managed the monograph project with Rizzoli, coordinating with the book editor, graphic designer, photographers, and publishing team; planned and executed public relations and content campaigns; prepared tailored pitches and press releases for editors and journalists.

Accounts Manager at DNA Strategic Consulting

January 1, 2019 - September 18, 2025

Managed client accounts, led public relations strategies, oversaw social media accounts, and produced monthly post-campaign reports with KPI metrics; supported client campaigns and liaised with creative agencies to ensure alignment with business objectives.

Social Media Advertising Strategist at OMD

January 1, 2020 - September 18, 2025

Created paid social media tactical recommendations including campaign objectives, budget strategies and custom audience targeting; activated campaigns across platforms; developed and presented monthly post-campaign reports with KPI metrics and benchmark insights; coordinated with internal teams to optimize performance.

Communications Strategy Intern at Northwestern Mutual

January 1, 2016 - September 18, 2025

Learning & Technology intern supporting internal communications and technology-driven initiatives; assisted with communications strategy and cross-functional collaboration.