I am a creative and result-driven social media manager with expertise in branding, content creation, and digital marketing. I thrive on developing strategies, managing campaigns, and growing online communities across platforms. I design and execute engaging campaigns, build strong brand presence, and collaborate with teams to deliver high-quality content tailored to diverse audiences.

Kelly Ferguson

I am a creative and result-driven social media manager with expertise in branding, content creation, and digital marketing. I thrive on developing strategies, managing campaigns, and growing online communities across platforms. I design and execute engaging campaigns, build strong brand presence, and collaborate with teams to deliver high-quality content tailored to diverse audiences.

Available to hire

I am a creative and result-driven social media manager with expertise in branding, content creation, and digital marketing. I thrive on developing strategies, managing campaigns, and growing online communities across platforms.
I design and execute engaging campaigns, build strong brand presence, and collaborate with teams to deliver high-quality content tailored to diverse audiences.

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Language

English
Fluent

Work Experience

Social Media Manager at Lime Advertising Inc.
May 29, 2020 - September 6, 2025
- Designed and executed social media campaigns - Produced GIFs, videos, and carousel posts - Managed community across Facebook, Instagram, LinkedIn, and TikTok - Developed ad campaigns using Meta Ads - Built social media reports and analytics - Spearheaded influencer outreach and live event coverage - Improved engagement and brand presence across platforms.
Social Media Manager at Sina Lite True DOT Design Lime Advertising Inc.
November 1, 2021 - September 9, 2025
Designed and executed monthly social media strategies for Sina Lite and PrintBest; created high-engagement organic and paid content; managed influencer outreach and built relationships with key industry figures; conducted campaign performance analyses and ROI optimization; led YouTube marketing strategy and cross-brand promotions; created promotional campaigns and content calendars.
Social Media Manager at SinaLite
May 1, 2021 - November 1, 2021
- Developed and executed monthly social media strategies for SinaLite and Printbest. - Created high-engagement organic and paid content, collaborating with design teams. - Managed influencer outreach and built relationships with key industry figures. - Conducted campaign performance analysis, optimizing ROI based on key metrics. - Led community management, responding to inquiries and engaging audiences. - Spearheaded YouTube marketing strategy, improving engagement and retention rates.
Court Reporter / Network Reporting & Mediation at Self-employed
May 1, 2015 - September 9, 2025
Reviewed and managed remote recording programs during examinations under oaths; typed transcripts of proceedings; ensured client and attorney comfort during examinations and reporting.
Court Reporter at Network Reporting & Mediation
September 1, 2011 - September 15, 2025
- Ensures that all remote recording programs during examinations under oaths and discoveries are properly working. - Types and keeps a written transcript of what's being said on the record. - Ensures the comfort and well-being of lawyers and clients during their examinations. - Type transcripts upon request.
Court Reporter
May 1, 2015 - October 6, 2025
Professional responsibilities included ensuring remote recording programs functioned during examinations and discoveries, typing and maintaining written transcripts, and ensuring the comfort and well-being of lawyers and clients during examinations. Transcripts were produced upon request.
Social Media Manager at Wood Green Community Services
June 1, 2020 - October 6, 2025
Designed and executed social media campaigns for multiple brands. Produced high-quality content (GIFs, videos, and carousel posts); conducted community management across Facebook, Instagram, LinkedIn, and TikTok. Developed ad campaigns using Meta Ads and other paid platforms; built detailed social media reports and tracked engagement and performance metrics. Researched trends and presented new strategy ideas to clients; led influencer outreach and revitalized brand presence across platforms.
Social Media Manager at Sina Lite & PrintBest Advertising Inc.
November 1, 2021 - October 6, 2025
Designed and executed monthly social media strategies for Sina Lite and PrintBest. Created high-engagement organic and paid content, including GIFs, videos, and carousel posts; conducted influencer outreach and built relationships with key industry figures. Managed campaigns across Facebook, Instagram, LinkedIn, and TikTok; built social media reports, tracked engagement, and optimized ROI; spearheaded YouTube marketing strategy and live event coverage; created promotional campaigns and blog content; collaborated with brands on cross-promotions.
Social Media Manager at Sina Lite & PrintBest Advertising Inc.
March 1, 2022 - October 6, 2025
Designed and executed monthly social media strategies; built influencer outreach and relationships with key industry figures. Maintained brand presence across social platforms, increased engagement, and created promotional campaigns, live event coverage, and blog content. Monitored analytics and adapted strategies to improve content performance.
Social Media Manager at Sina Lite & PrintBest Advertising Inc.
April 1, 2024 - October 6, 2025
Developed and executed monthly social media strategies for Sina Lite and PrintBest; created high-engagement organic and paid content; led influencer outreach and relationship building; managed brand presence across social platforms and produced promotional campaigns; monitored analytics and adapted strategies to improve content performance; maintained SEO-optimized website content and monthly newsletters.
Social Media Manager (Volunteer) at Wood Green Community Services
June 30, 2020 - October 6, 2025
Designed and executed social media campaigns for multiple brands. Produced high-quality content including GIFs, videos, and carousel posts. Conducted community management across Facebook, Instagram, LinkedIn, and TikTok. Built influencer outreach and relationships with key industry figures. Created and scheduled content calendars; managed campaigns, promotions, and community engagement. Monitored analytics and provided insights and strategy recommendations. Led community management; spearheaded youth outreach strategy; built brand presence across social media platforms; created promotional campaigns, live event coverage, and blog content. Partnered with brands for cross-promotions, gifts, and sponsorships.
Court Reporter at Network Reporting & Mediation
May 1, 2015 - October 6, 2025
Types and maintains written transcripts of what’s said on the record. Ensures remote recording programs function during examinations under oath and discoveries. Ensures the comfort and well-being of lawyers and clients during examinations. Types transcripts upon request.
Court Reporter at Network Reporting & Mediation
September 1, 2024 - Present
Types and maintains written transcripts of what’s said on the record. Ensures remote recording programs function during examinations under oath and discoveries. Ensures the comfort and well-being of lawyers and clients during examinations. Types transcripts upon request.

Education

Bachelor of Arts in Communications & Film Studies at Wilfrid Laurier University
September 1, 2006 - April 1, 2010
Bachelor in Communications & Film Studies at Wilfrid Laurier University
January 1, 2006 - January 1, 2010
Social Media for Business Performance Certificate at University of Waterloo
July 1, 2014 - July 1, 2014
Certificate in Social Media for Business Performance at University of Waterloo
July 1, 2014 - October 6, 2025
Bachelor of Arts in Communications & Film Studies at Wilfrid Laurier University
January 1, 2006 - December 31, 2010

Qualifications

Social Media for Business Performance Certificate
July 1, 2014 - September 9, 2025
YouTube Marketing / YouTube SEO Certificate: How to Get 1,000,000 Views
July 1, 2021 - August 31, 2021
Udemy
Social Media for Business Performance Certificate
July 1, 2014 - July 1, 2014

Industry Experience

Media & Entertainment, Non-Profit Organization, Professional Services, Education, Software & Internet