Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I’m Kelly Choi, a digital marketing and e-commerce leader with 7+ years of experience driving brand growth through integrated campaigns, performance marketing, and data-driven optimization. I’ve led growth initiatives across global marketplaces including Amazon, and I thrive on turning insights into scalable results. I’ve built brand stories and launched cross-functional collaborations with PR, influencer teams, and IP partners to expand reach and revenue. I’m passionate about crafting customer-centric experiences and leading teams to deliver measurable impact.…Hi, I’m Kelly Choi, a digital marketing and e-commerce leader with 7+ years of experience driving brand growth through integrated campaigns, performance marketing, and data-driven optimization. I’ve led growth initiatives across global marketplaces including Amazon, and I thrive on turning insights into scalable results. I’ve built brand stories and launched cross-functional collaborations with PR, influencer teams, and IP partners to expand reach and revenue. I’m passionate about crafting customer-centric experiences and leading teams to deliver measurable impact.

Kelly Choi

Digital Marketer, Marketing Strategist, Brand Strategist, +3





Hi, I’m Kelly Choi, a digital marketing and e-commerce leader with 7+ years of experience driving brand growth through integrated campaigns, performance marketing, and data-driven optimization. I’ve led growth initiatives across global marketplaces including Amazon, and I thrive on turning insights into scalable results. I’ve built brand stories and launched cross-functional collaborations with PR, influencer teams, and IP partners to expand reach and revenue. I’m passionate about crafting customer-centric experiences and leading teams to deliver measurable impact.…Hi, I’m Kelly Choi, a digital marketing and e-commerce leader with 7+ years of experience driving brand growth through integrated campaigns, performance marketing, and data-driven optimization. I’ve led growth initiatives across global marketplaces including Amazon, and I thrive on turning insights into scalable results. I’ve built brand stories and launched cross-functional collaborations with PR, influencer teams, and IP partners to expand reach and revenue. I’m passionate about crafting customer-centric experiences and leading teams to deliver measurable impact.

Available to hire

Hi, I’m Kelly Choi, a digital marketing and e-commerce leader with 7+ years of experience driving brand growth through integrated campaigns, performance marketing, and data-driven optimization. I’ve led growth initiatives across global marketplaces including Amazon, and I thrive on turning insights into scalable results.

I’ve built brand stories and launched cross-functional collaborations with PR, influencer teams, and IP partners to expand reach and revenue. I’m passionate about crafting customer-centric experiences and leading teams to deliver measurable impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Chinese

Advanced

Work Experience

Assistant E-commerce Marketplace Manager at Casetify

December 1, 2024 - Present

Lead digital marketing and growth strategy for Amazon marketplaces across the US, AU, CA, and MX, overseeing campaign execution, creative assets, and storefront optimization while managing two designers and coordinating eight cross-functional contributors.

Founder at Miss Bear

July 1, 2018 - December 31, 2024

Founded and scaled a global organic consumer brand, leading brand strategy, digital marketing, and e-commerce growth across Asia, Europe, and the United States; achieved +380% online sales growth, increased web traffic, and elevated brand visibility through seasonal and event campaigns.

Retail Operation Management Trainee at BEYORG

June 1, 2017 - February 28, 2018

Supported store managers by executing promotions, collaborating with cross-functional teams on data-driven initiatives to increase store traffic and contributed to 20% sales growth; analyzed sales trends and customer insights to identify marketing opportunities.