Hi, I’m Kelly Chow — a cross-cultural marketer and designer who loves turning ideas into engaging brand experiences. I’ve built campaigns and brand identities across NYU Shanghai, IKEA China, and diverse startup projects, blending creative design with strategic storytelling to drive growth. I’m passionate about accessible, data-informed content that resonates with varied audiences and strengthens community around brands. I thrive in collaborative environments spanning multiple geographies, from New York, to Los Angeles, to Shanghai. My work spans brand identity, content creation, social media, and event-driven marketing, and I enjoy turning complex concepts into clear, compelling visuals and messages that connect with people and opportunities.

Kelly Chow

Hi, I’m Kelly Chow — a cross-cultural marketer and designer who loves turning ideas into engaging brand experiences. I’ve built campaigns and brand identities across NYU Shanghai, IKEA China, and diverse startup projects, blending creative design with strategic storytelling to drive growth. I’m passionate about accessible, data-informed content that resonates with varied audiences and strengthens community around brands. I thrive in collaborative environments spanning multiple geographies, from New York, to Los Angeles, to Shanghai. My work spans brand identity, content creation, social media, and event-driven marketing, and I enjoy turning complex concepts into clear, compelling visuals and messages that connect with people and opportunities.

Available to hire

Hi, I’m Kelly Chow — a cross-cultural marketer and designer who loves turning ideas into engaging brand experiences. I’ve built campaigns and brand identities across NYU Shanghai, IKEA China, and diverse startup projects, blending creative design with strategic storytelling to drive growth. I’m passionate about accessible, data-informed content that resonates with varied audiences and strengthens community around brands.

I thrive in collaborative environments spanning multiple geographies, from New York, to Los Angeles, to Shanghai. My work spans brand identity, content creation, social media, and event-driven marketing, and I enjoy turning complex concepts into clear, compelling visuals and messages that connect with people and opportunities.

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Language

English
Fluent
Chinese
Intermediate
Chinese
Advanced

Work Experience

Front Desk Representative at NYU Shanghai
September 1, 2023 - May 1, 2024
Served as the first point of contact for students and visitors, providing guidance on university resources and student affairs services. Assisted with administrative tasks including data entry, phone support, event material preparation, and office organization. Collaborated with Student Affairs teams to support campus events, manage item distribution, and enhance student engagement.
Research Assistant at Interactive Media Arts Department, NYU Shanghai
September 1, 2023 - December 1, 2023
Conducted research on sound evolution and innovations, contributing to academic discussions on auditory media. Engaged in hands-on projects, including woodworking and monogram creation, to explore sound design and technology. Developed research and publication writing skills, with work showcased at NYU Shanghai’s art exhibit.
Administrative Intern at Dozo Asian Bistro
March 1, 2022 - June 1, 2022
Coordinated file management for a small business. Assisted in bookkeeping for sales at the end of each business day. Digitized paper records and created new digitized records.
Education Assistant at Xin Sheng Project
August 1, 2021 - October 1, 2024
Collaborated with two community educators to create five workshops for groups of 20-25 young adult learners. Ensured instructional accessibility over Zoom and by creating post-workshop reading and reference materials.
Social Media Assistant at Divine Zine
June 1, 2022 - August 1, 2024
Designed social media posts on Instagram that align with brand image and each issue’s concept; marketed each zine using social prompts and built a professional rapport with followers.
Marketing Consultant at IKEA China
September 1, 2023 - December 1, 2023
Designed in-store displays to enhance the customer experience and promoted IKEA’s Circular Marketing initiative. Contributed to the rebranding of the Circular Market by conducting 15+ in-person interviews with shoppers across diverse demographics and classes, and collaborated with cross-functional teams to develop marketing strategies for eco-friendly products.

Education

High School Diploma at Amity Regional High School
September 1, 2018 - June 1, 2022
Bachelor of Science at New York University
January 11, 2030 - May 1, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Education, Retail, Professional Services