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Marketing and communications leader with 12+ years’ experience building integrated marketing communications functions across APAC from the ground up—spanning brand strategy, executive communications, media relations, and growth programs. Trusted advisor to senior leaders, known for translating complex agency perspectives into clear narratives and scalable frameworks. Led regional campaigns across 12 markets and built a 360° ecosystem across PR, thought leadership, executive positioning, content and social, events, partnerships, and awards—driving measurable audience growth and strengthening earned media presence through strong stakeholder and agency/media relationships.…Marketing and communications leader with 12+ years’ experience building integrated marketing communications functions across APAC from the ground up—spanning brand strategy, executive communications, media relations, and growth programs. Trusted advisor to senior leaders, known for translating complex agency perspectives into clear narratives and scalable frameworks. Led regional campaigns across 12 markets and built a 360° ecosystem across PR, thought leadership, executive positioning, content and social, events, partnerships, and awards—driving measurable audience growth and strengthening earned media presence through strong stakeholder and agency/media relationships.

Kelly Roxanne

Marketing Strategist, Brand Strategist, PR Freelancer, +7

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Marketing and communications leader with 12+ years’ experience building integrated marketing communications functions across APAC from the ground up—spanning brand strategy, executive communications, media relations, and growth programs. Trusted advisor to senior leaders, known for translating complex agency perspectives into clear narratives and scalable frameworks. Led regional campaigns across 12 markets and built a 360° ecosystem across PR, thought leadership, executive positioning, content and social, events, partnerships, and awards—driving measurable audience growth and strengthening earned media presence through strong stakeholder and agency/media relationships.…Marketing and communications leader with 12+ years’ experience building integrated marketing communications functions across APAC from the ground up—spanning brand strategy, executive communications, media relations, and growth programs. Trusted advisor to senior leaders, known for translating complex agency perspectives into clear narratives and scalable frameworks. Led regional campaigns across 12 markets and built a 360° ecosystem across PR, thought leadership, executive positioning, content and social, events, partnerships, and awards—driving measurable audience growth and strengthening earned media presence through strong stakeholder and agency/media relationships.

Available to hire

Marketing and communications leader with 12+ years’ experience building integrated marketing communications functions across APAC from the ground up—spanning brand strategy, executive communications, media relations, and growth programs. Trusted advisor to senior leaders, known for translating complex agency perspectives into clear narratives and scalable frameworks.

Led regional campaigns across 12 markets and built a 360° ecosystem across PR, thought leadership, executive positioning, content and social, events, partnerships, and awards—driving measurable audience growth and strengthening earned media presence through strong stakeholder and agency/media relationships.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Marketing Communications Senior Manager, APAC (Lead) at Vayner Media

August 1, 2022 - January 31, 2026

Led regional marketing and communications across 12 APAC markets as the first APAC MarComms hire. Partnered with market leads and global HQ to strengthen brand visibility, executive presence, and in-bound opportunities. Built the APAC marketing function from scratch, developing a 360° marketing ecosystem spanning PR, thought leadership and executive positioning, content and social, events, partnerships, and awards. Developed regional messaging and content strategies that turned complex agency perspectives into compelling narratives. Elevated senior leaders through media, speaking engagements, partnerships, and industry recognition. Built and maintained media relationships and external profiling opportunities across APAC via earned media, editorial opportunities, and industry engagement. Drove audience growth and cross-functional leadership, achieving +350% LinkedIn and +2600% Instagram reach year-on-year through organic content and engagement strategies, while leading collaboration

Marketing Communications Senior Manager, APAC (Lead) at VaynerMedia (listed as ‘VAYNER MEDIA’ in resume text)

August 1, 2022 - January 1, 2026

Led regional marketing and communications across 12 APAC markets as the first APAC MarComms hire, partnering with market leads and global HQ to strengthen brand visibility, executive presence and inbound opportunities. Built the APAC marketing function from the ground up, developing a 360° ecosystem spanning PR, thought leadership, executive positioning, content, social, events, partnerships and awards. Developed regional messaging and narrative strategies that translate complex agency perspectives into compelling stories, elevating senior leaders via media, speaking engagements, partnerships and industry recognition. Managed media relations and external profiling through tier-1 business and marketing media relationships across APAC, positioning the agency and executives through earned media and editorial opportunities. Drove +350% LinkedIn and +2600% Instagram reach year-on-year through organic content and engagement strategies, while leading cross-functional collaboration across new

Marketing Communications Senior Manager, APAC (Lead) at Vaynermedia

August 1, 2022 - January 1, 2026

Led APAC regional marketing and communications across 12 markets as the first APAC MarComms hire. Partnered with market leads and global HQ to strengthen brand visibility, executive presence, and inbound opportunities. Built the APAC marketing function from the ground up, creating a 360° communications ecosystem across PR, thought leadership, executive positioning, content, social, events, partnerships and awards. Developed regional messaging and content strategies translating complex agency perspectives into compelling narratives. Elevated senior leaders through media, speaking engagements, partnerships and industry recognition. Built and maintained APAC media relations with tier-1 business and marketing media to position the agency and its executives through earned media, editorial opportunities and industry engagement. Drove +350% LinkedIn and +2600% Instagram reach year-on-year via organic content and engagement strategies, while leading cross-functional collaboration across new

Marketing Communications Manager at Arts House Limited

February 1, 2019 - July 1, 2022

Defined unified yet distinct brand identities across a portfolio of venues and programmes. Shaped cohesive audience propositions while maintaining consistent brand expression across concurrent campaigns and touchpoints. Led end-to-end integrated marketing campaigns across arts venues, festivals and civic district placemaking initiatives, covering content, digital, paid, partnerships, influencer engagement and on-ground activations. Translated complex programming into compelling audience narratives while managing budgets, timelines, partner agencies and current campaign delivery. Led digital transformation and process improvement initiatives, including development of corporate websites and implementation of an across-agencies stakeholder portal to improve digital engagement, content governance and stakeholder collaboration. Partnered with internal stakeholders, digital teams and vendors to define requirements, oversee implementation and optimize operational workflows. Collaborated wi

Assistant Manager, Brand Communications & Partnerships at Porcelain

July 1, 2017 - September 1, 2019

Led integrated campaigns, brand storytelling and content across digital, retail and physical touchpoints while maintaining a consistent brand voice across e-commerce, CRM, social and owned platforms. Built brand affinity in Singapore’s premium beauty and skincare market. Pioneered the brand’s first client appreciation programme to deepen B2C relationships and increase client loyalty. Supported regional expansion initiatives such as SIngaporium, lifestyle and F&B show-cases and pop-up organiser activities in the Philippines driven by Enterprise Singapore. Built partnerships with luxury, hospitality and lifestyle brands (e.g., Sofitel Singapore City Centre) to extend reach, reinforce premium positioning and acquire new audiences. Secured consistent tier-1 lifestyle and luxury publication coverage through PR activities. Drove client engagement and loyalty initiatives, including loyalty programme development and integration across communication channels.