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Hi, I’m Kelsey Mash, an AI-driven operations and product strategist based in Portland, Oregon. I lead initiatives across startups, enterprise organizations, and founder‑led brands to build scalable digital systems, AI workflows, marketing infrastructure, and experiential brands from concept to launch. I blend operational leadership, product strategy, creative direction, and AI implementation to help teams create modern, efficient, and memorable businesses. I enjoy turning complex ideas into actionable plans that deliver real results while keeping the human experience at the center.…Hi, I’m Kelsey Mash, an AI-driven operations and product strategist based in Portland, Oregon. I lead initiatives across startups, enterprise organizations, and founder‑led brands to build scalable digital systems, AI workflows, marketing infrastructure, and experiential brands from concept to launch. I blend operational leadership, product strategy, creative direction, and AI implementation to help teams create modern, efficient, and memorable businesses. I enjoy turning complex ideas into actionable plans that deliver real results while keeping the human experience at the center.

Kelsey Mash

Creative Director, Brand Designer, Product Designer, +4

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Hi, I’m Kelsey Mash, an AI-driven operations and product strategist based in Portland, Oregon. I lead initiatives across startups, enterprise organizations, and founder‑led brands to build scalable digital systems, AI workflows, marketing infrastructure, and experiential brands from concept to launch. I blend operational leadership, product strategy, creative direction, and AI implementation to help teams create modern, efficient, and memorable businesses. I enjoy turning complex ideas into actionable plans that deliver real results while keeping the human experience at the center.…Hi, I’m Kelsey Mash, an AI-driven operations and product strategist based in Portland, Oregon. I lead initiatives across startups, enterprise organizations, and founder‑led brands to build scalable digital systems, AI workflows, marketing infrastructure, and experiential brands from concept to launch. I blend operational leadership, product strategy, creative direction, and AI implementation to help teams create modern, efficient, and memorable businesses. I enjoy turning complex ideas into actionable plans that deliver real results while keeping the human experience at the center.

Available to hire

Hi, I’m Kelsey Mash, an AI-driven operations and product strategist based in Portland, Oregon. I lead initiatives across startups, enterprise organizations, and founder‑led brands to build scalable digital systems, AI workflows, marketing infrastructure, and experiential brands from concept to launch.

I blend operational leadership, product strategy, creative direction, and AI implementation to help teams create modern, efficient, and memorable businesses. I enjoy turning complex ideas into actionable plans that deliver real results while keeping the human experience at the center.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Senior Consultant & Digital Systems Lead at Nagomi AI

August 1, 2024 - Present

Lead AI implementation and digital transformation initiatives for small businesses and founders. Design and deploy AI workflows improving operations, marketing production, and client onboarding. Build websites, apps, and client-facing digital systems integrating automation and scalable backend architecture. Develop SEO and AI metadata frameworks increasing AI search visibility. Manage social media marketing systems, creative content pipelines, and analytics reporting. Established scalable consulting service models supporting multi-client delivery impact. Reduced operational workload for clients through automation and process redesign. Enabled businesses to launch modern digital infrastructure with out-of-the-box offshore agency costs.

Founder & Experience Director at Ulovely — The Art of Gathering Aesthetically

January 1, 2025 - Present

Founded an experiential event planning and design company focusing on elevated, aesthetic gatherings and curated brand experiences. Develop event concepts, visual identity systems, immersive guest experiences from idea to execution. Design branded environments aligning storytelling, aesthetics, and operational logistics. Manage vendor sourcing, budgeting, timelines, and client relationships. Build marketing presence including website development, social strategy, and creative content direction. Integrate digital tools and AI workflows to streamline planning, coordination, and customer communications. Transform events into brand-driven experiences emphasizing intentional design and community connection. Demonstrated founder-level execution across creative direction, operations, and business development.

Founder & Product Operator at Pack Park (Startup Product Development)

January 1, 2025 - Present

Designed and launched a community-based app connecting dog owners with parks and social features. Led product strategy, feature roadmaps, UX decisions, and iterative releases. Built backend workflows, user systems, and engagement features using no-code platforms. Managed brand positioning, pricing strategy, and go-to-market planning. Implemented continuous feedback loops to guide product evolution and community growth.

Operations & Project Management Consultant at ProLink Health (via ZoomInfo)

January 1, 2023 - August 1, 2024

Implemented KPI tracking frameworks improving campaign performance by 30%. Managed vendor relationships, agencies, and cross-functional teams. Directed project lifecycle from planning through execution. Coordinated large-scale regional initiatives and operational programs.

Operations Manager at Picnic Health

July 1, 2022 - January 31, 2023

Established operational systems supporting simultaneous initiatives across departments. Developed SOPs, onboarding frameworks, scalable workflows. Partnered with leadership on strategic operational initiatives.

Project Coordinator at Picnic Health

February 1, 2022 - July 31, 2022

Optimized workflow systems and analytics dashboards increasing qualified leads by 25%. Supported product launches through structured project coordination. Managed content and campaign planning across digital channels.

Operations & Business Development Lead at Nike

December 1, 2020 - November 30, 2021

Led operational improvements across multiple portfolios. Increased efficiency by 30% through workflow redesign and performance measurement systems. Managed simultaneous projects and stakeholder communications.

Talent Operations Coordinator at Apex Systems

October 1, 2019 - December 31, 2020

Built talent acquisition workflows improving hiring conversion rates. Designed scalable candidate experience processes.

Founder & Experience Director at Oulovely — The Art of Gathering Aesthetics

December 31, 2024 - Present

Founded an experiential event planning and design company focused on elevated, aesthetic gatherings and curated brand experiences; developed event concepts, visual identity systems, and immersive guest experiences from idea to execution; designed branded environments aligned with storytelling, aesthetics, and operational logistics; managed vendor sourcing, budgets, timelines, and client relationships; built marketing presence including website development, social strategy, and creative content direction; integrated digital tools and AI workflows to streamline planning, coordination, and customer communication.

Founder & Product Operator at Pack Park

January 1, 2025 - Present

Designed and launched a community-based application connecting dog owners with parks and social features; led product strategy, feature roadmaps, UX decisions, and iterative releases; built backend workflows, user systems, and engagement features using no-code platforms; managed brand positioning, pricing strategy, and go-to-market planning; implemented continuous feedback loops to guide product evolution.

Operations & Project Manager at ProLink Health

January 1, 2023 - August 1, 2024

Implemented KPI tracking frameworks improving campaign performance by 30%; managed vendor relationships, agencies, and cross-functional teams; directed project lifecycles from planning through execution; coordinated large-scale regional initiatives and operational programs.

Founder & Experience Director at Oulovely — The Art of Gathering Aesthetically

January 1, 2025 - Present

Founded experiential event planning and design company focused on elevated, aesthetic gatherings; develop event concepts, visual identity systems, and immersive guest experiences from idea through execution; design branded environments aligning storytelling, aesthetics, and operational logistics; manage vendor sourcing, budgets, timelines, and client relationships; build marketing presence including website development, social strategy, and creative content direction; integrate digital tools and AI workflows to streamline planning, coordination, and customer communication; transform events into brand-driven experiences emphasizing intentional design and community connection; demonstrated founder-level execution across creative direction, operations, and business development.

Operations & Project Manager at Picnic Health

January 1, 2023 - August 1, 2024

Implemented KPI tracking frameworks improving campaign performance by 30%; managed vendor relationships, agencies, and cross-functional teams; directed project lifecycle from planning through execution; coordinated large-scale regional initiatives and operational programs.

Operations & Business Development at Nike

November 30, 2020 - October 31, 2021

Led operational improvements across multiple portfolios; increased efficiency by 30% through workflow redesign and performance measurement systems; managed simultaneous projects and stakeholder communications.