Kelson Ong

Available to hire

Award-winning strategic and commercially-focused marketing business leader with 10+ years of experience driving sustainable growth and operational excellence in creative agencies.

About

Award-winning strategic and commercially-focused marketing business leader with 10+ years of experience driving sustainable growth and operational excellence in creative agencies.

Proven ability to bridge big-picture strategy with day-to-day enablement, building business development functions from the ground up and delivering award-winning work that achieves measurable results. Strong commercial and financial acumen combined with a hands-on approach to leading high-performing teams.

Track record of client retention, portfolio diversification, and fostering growth mindsets within organisations. Experienced in managing forecasting and budgets while creating engaging client experiences that drive performance.

Awarded New Business Development Team of the Year in 2025 by Campaign Asia.

  • 9 years' experience
  • Joined February 2026

Languages

  • EnglishFluent
  • ChineseIntermediate

Industry experience

  • Media & Entertainment
  • Professional Services
  • Software & Internet
  • Other

More experts

Work experience· 10 roles

General Manager · We Are Social, SingaporeMar 2024 – Dec 2025 · 1 yr 10 mos

Lead overall business operations and strategic direction across Southeast Asia, balancing strategic thinking with hands-on delivery to drive sustainable growth and operational excellence. Oversee new business development, client retention, and cross-functional leadership; steer agency growth and profitability; mentor senior teams; drive operational transformation with agile methodologies and AI integration.

Business Director - Business Development Lead · We Are Social, SingaporeMay 2023 – Mar 2024 · 11 mos

Led growth strategy for existing client portfolio and new business development; built and executed strategic plans with sharp commercial focus; managed senior client relationships and drove account expansion; directed marketing and PR initiatives; collaborated on agency positioning, pricing strategies, and go-to-market approaches.

Group Account Director - Business Development Lead · We Are Social, SingaporeMay 2021 – May 2023 · 2 yrs 1 mo

Sponsored growth through strategic business development, created pitch processes, identified opportunities across priority sectors and markets; managed a large portfolio of tech, entertainment, and consumer clients; led cross-functional teams and client relationships; oversaw market analyses, agency profitability, and new business pipelines.

Partner Marketing Creative, Coordinator · Netflix, SingaporeJan 2019 – Apr 2021 · 2 yrs 4 mos
Global Account Director · We Are Social, SingaporeJul 2018 – Dec 2018 · 6 mos
Account Manager · Publicis SingaporeJan 2018 – Feb 2018 · 2 mos
Senior Account Executive · Publicis SingaporeApr 2017 – Dec 2017 · 9 mos
Account Executive · Publicis SingaporeFeb 2016 – Mar 2017 · 1 yr 2 mos

Education

Bachelor of Commerce · Murdoch University2013 – 2016
Bachelor of Commerce: Marketing & Public Relations (Double Major) · Murdoch University2013 – 2016

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