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Award-winning strategic and commercially-focused marketing business leader with 10+ years of experience driving sustainable growth and operational excellence in creative agencies. Proven ability to bridge big-picture strategy with day-to-day enablement, building business development functions from the ground up and delivering award-winning work that achieves measurable results. Strong commercial and financial acumen combined with a hands-on approach to leading high-performing teams. Track record of client retention, portfolio diversification, and fostering growth mindsets within organisations. Experienced in managing forecasting and budgets while creating engaging client experiences that drive performance. Awarded New Business Development Team of the Year in 2025 by Campaign Asia.…Award-winning strategic and commercially-focused marketing business leader with 10+ years of experience driving sustainable growth and operational excellence in creative agencies. Proven ability to bridge big-picture strategy with day-to-day enablement, building business development functions from the ground up and delivering award-winning work that achieves measurable results. Strong commercial and financial acumen combined with a hands-on approach to leading high-performing teams. Track record of client retention, portfolio diversification, and fostering growth mindsets within organisations. Experienced in managing forecasting and budgets while creating engaging client experiences that drive performance. Awarded New Business Development Team of the Year in 2025 by Campaign Asia.

Kelson Ong

Marketing Consultant, Social Media Manager, Social Media Freelancer, +5

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Award-winning strategic and commercially-focused marketing business leader with 10+ years of experience driving sustainable growth and operational excellence in creative agencies. Proven ability to bridge big-picture strategy with day-to-day enablement, building business development functions from the ground up and delivering award-winning work that achieves measurable results. Strong commercial and financial acumen combined with a hands-on approach to leading high-performing teams. Track record of client retention, portfolio diversification, and fostering growth mindsets within organisations. Experienced in managing forecasting and budgets while creating engaging client experiences that drive performance. Awarded New Business Development Team of the Year in 2025 by Campaign Asia.…Award-winning strategic and commercially-focused marketing business leader with 10+ years of experience driving sustainable growth and operational excellence in creative agencies. Proven ability to bridge big-picture strategy with day-to-day enablement, building business development functions from the ground up and delivering award-winning work that achieves measurable results. Strong commercial and financial acumen combined with a hands-on approach to leading high-performing teams. Track record of client retention, portfolio diversification, and fostering growth mindsets within organisations. Experienced in managing forecasting and budgets while creating engaging client experiences that drive performance. Awarded New Business Development Team of the Year in 2025 by Campaign Asia.

Available to hire

Award-winning strategic and commercially-focused marketing business leader with 10+ years of experience driving sustainable growth and operational excellence in creative agencies.

Proven ability to bridge big-picture strategy with day-to-day enablement, building business development functions from the ground up and delivering award-winning work that achieves measurable results. Strong commercial and financial acumen combined with a hands-on approach to leading high-performing teams.

Track record of client retention, portfolio diversification, and fostering growth mindsets within organisations. Experienced in managing forecasting and budgets while creating engaging client experiences that drive performance.

Awarded New Business Development Team of the Year in 2025 by Campaign Asia.

Skills

Leadership

Branding

Copywriting

Experience Level

Leadership

Expert

Branding

Expert

Copywriting

Expert

Language

English

Fluent

Chinese

Intermediate

Work Experience

General Manager at We Are Social, Singapore

March 1, 2024 - December 1, 2025

Lead overall business operations and strategic direction across Southeast Asia, balancing strategic thinking with hands-on delivery to drive sustainable growth and operational excellence. Oversee new business development, client retention, and cross-functional leadership; steer agency growth and profitability; mentor senior teams; drive operational transformation with agile methodologies and AI integration.

Business Director - Business Development Lead at We Are Social, Singapore

May 1, 2023 - March 1, 2024

Led growth strategy for existing client portfolio and new business development; built and executed strategic plans with sharp commercial focus; managed senior client relationships and drove account expansion; directed marketing and PR initiatives; collaborated on agency positioning, pricing strategies, and go-to-market approaches.

Group Account Director - Business Development Lead at We Are Social, Singapore

May 1, 2021 - May 1, 2023

Sponsored growth through strategic business development, created pitch processes, identified opportunities across priority sectors and markets; managed a large portfolio of tech, entertainment, and consumer clients; led cross-functional teams and client relationships; oversaw market analyses, agency profitability, and new business pipelines.

Partner Marketing Creative, Coordinator at Netflix, Singapore

January 1, 2019 - April 1, 2021

Developed and executed integrated marketing programs with brand partners across APAC; led creative strategies and regional marketing activations for Netflix; coordinated regional marketing tools, assets, and partner portals; mentored teams and collaborated with cross-functional partners.

Global Account Director at We Are Social, Singapore

July 1, 2018 - December 1, 2018

Led the Samsung (global) account, balancing strategic direction with hands-on delivery; aligned social-first thinking into brand and digital strategy; managed day-to-day client relationships and cross-functional workflows; elevated regional planning and creative output.

Account Manager at Publicis Singapore

January 1, 2018 - February 1, 2018

Led client relationships and integrated campaigns for aviation, automotive, FMCG, financial services, and beauty brands; delivered project briefs, timelines, budgets, and cross-functional production; collaborated with planning to develop strategic insights and creative briefs that drove solutions.

Senior Account Executive at Publicis Singapore

April 1, 2017 - December 1, 2017

Managed day-to-day client relationships and coordinated multi-channel campaigns; liaised between clients and internal teams; supported strategic planning, budgeting, and campaign documentation; tracked delivery against milestones.

Account Executive at Publicis Singapore

February 1, 2016 - March 1, 2017

Supported client accounts by attending briefs, documenting requirements, and coordinating with creative teams; assisted in preparing client presentations, status reports, and campaign documentation; managed project administration, timelines, budgets, and internal coordination.

Marketing Executive at Limited Edition Concepts

April 1, 2015 - December 1, 2015

Developed and executed integrated marketing communications strategies with internal and external teams; led B2B brand partnerships and distribution relationships to support business growth; managed CRM program and built customer data base to drive repeat business and loyalty.

Marketing Executive at Limited Edition Concepts, Singapore

April 1, 2015 - December 1, 2015

Developed and executed integrated marketing communications strategies for B2B and B2C; led campaigns including content marketing, brand partnerships and distributor relations.