I’m Kelvin Cabrera, a digital marketing and content professional with 15+ years of experience creating high-impact copy for IT and eCommerce brands. I write across multiple channels—emails, blogs, landing pages, paid ads, and social media—and I’m especially skilled at blending clear messaging with SEO and audience-focused storytelling. I also leverage AI-assisted writing tools (like ChatGPT and Claude) to speed up research, drafting, and editing without sacrificing quality. On top of content creation, I’ve led teams, managed projects, and coordinated with subject matter experts to deliver consistent, on-brand results—while continuously improving workflows, turnaround times, and campaign performance.

Kelvin Cabrera

I’m Kelvin Cabrera, a digital marketing and content professional with 15+ years of experience creating high-impact copy for IT and eCommerce brands. I write across multiple channels—emails, blogs, landing pages, paid ads, and social media—and I’m especially skilled at blending clear messaging with SEO and audience-focused storytelling. I also leverage AI-assisted writing tools (like ChatGPT and Claude) to speed up research, drafting, and editing without sacrificing quality. On top of content creation, I’ve led teams, managed projects, and coordinated with subject matter experts to deliver consistent, on-brand results—while continuously improving workflows, turnaround times, and campaign performance.

Available to hire

I’m Kelvin Cabrera, a digital marketing and content professional with 15+ years of experience creating high-impact copy for IT and eCommerce brands. I write across multiple channels—emails, blogs, landing pages, paid ads, and social media—and I’m especially skilled at blending clear messaging with SEO and audience-focused storytelling.

I also leverage AI-assisted writing tools (like ChatGPT and Claude) to speed up research, drafting, and editing without sacrificing quality. On top of content creation, I’ve led teams, managed projects, and coordinated with subject matter experts to deliver consistent, on-brand results—while continuously improving workflows, turnaround times, and campaign performance.

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Language

English
Fluent

Work Experience

Digital Content Writer at 2X
July 1, 2025 - July 1, 2026
Wrote copy for emails, blog posts, social media posts, online ads, landing pages, and other assets supporting multichannel inbound marketing campaigns. Used AI writing assistants (ChatGPT, Claude) for faster research, drafting, and editing, reducing project turnaround times while maintaining quality and consistency. Collaborated within marketing workflows to create content that aligns with campaign goals and audience intent.
Senior Copywriter at Lingaro Group
January 1, 2023 - April 1, 2025
Partnered with subject matter experts to produce blog posts, social media content, and paid ads promoting Lingaro’s data and analytics service offerings. Translated complex value propositions into clear, persuasive messaging for different channels while keeping content aligned to brand and marketing objectives.
Squad Manager & Senior Copywriter at Pronto Group, Inc.
September 1, 2019 - October 1, 2022
Led a team of copywriters while serving as a Senior Copywriter. Initiated and implemented projects focused on improving team productivity and workflow efficiency. Produced blog posts, social media updates, Google Ads copy, and other multichannel marketing content for IT clients, and oversaw editing of junior writers’ outputs to ensure quality and consistency.
Marketer and Documentation Specialist at Netfluence Corporation
October 1, 2014 - September 1, 2019
Prepared project proposals and bids on Upwork, built email marketing campaigns and automations using HubSpot, and wrote website copy including management of the site’s eCommerce news section. Administered social media marketing activities on Facebook and supported project delivery with documentation tasks such as functional specification drafts, accomplishment reports, and website quality assurance testing.
Digital Marketing Specialist at Auto Parts Network
September 1, 2013 - October 1, 2014
Developed creative concepts and wrote copy for product advertisements and website promotions. Designed and deployed Mailchimp email blasts and social ads for promo campaigns, and coordinated planning for seasonal marketing initiatives to support eCommerce growth.
Senior Copywriter at Mindblow Internet Ideas
March 1, 2013 - September 1, 2013
Produced website copy and wireframes for client projects and worked directly with clients during consultation phases. Mentored and supported junior copywriters as part of project delivery and continuous improvement.
Category Manager at US Autoparts Network Philippines, Inc.
August 1, 2011 - September 1, 2012
Managed daily operations for a product category, initiated project frameworks, and coordinated sub-teams to ensure timely output delivery. Ensured adherence to company quality standards and completed administrative responsibilities to support smooth execution across the team.
Product Notes Team Supervisor at US Autoparts Network Philippines, Inc.
June 1, 2010 - August 1, 2011
Ensured team productivity targets were met or exceeded and enforced quality standards on team output. Managed administrative responsibilities and supported continuous performance improvement through structured oversight.
Product Notes QA at US Autoparts Network Philippines, Inc.
December 1, 2008 - June 1, 2010
Provided training and development for product notes writers, developed writing projects, and monitored progress. Edited product descriptions prior to publication in web catalogs to ensure accuracy, quality, and consistency.
Product Notes Writer at US Autoparts Network Philippines, Inc.
December 1, 2007 - November 1, 2008
Wrote and updated eCommerce product details and attributes for online catalog pages, contributing to catalog accuracy and readiness for publication. Maintained content quality while supporting ongoing catalog updates.

Education

Bachelor of Fine Arts, Creative Writing (Concentration in Poetry) at Ateneo de Manila University
January 1, 1999 - January 1, 2004
High School Diploma at Ateneo de Manila High School
January 1, 1995 - January 1, 1999

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Retail, Computers & Electronics, Media & Entertainment