I am a solutions-focused visionary with over 10 years of experience leading creative initiatives and projects. My versatile background spans design, production, branding and social media content strategy. With proven creative leadership across industries, I excel at framing creative ideas to meet business objectives and translating strategy into compelling visual narratives that resonate and drive measurable results. I work seamlessly within cross-functional teams, collaborating across marketing, brand, and production to bring ambitious projects from conception to completion. Equally proficient behind the lens, in the editing suite, and in client meetings, I bring both hands-on expertise and high-level creative direction to every engagement.

Kelvin Leung

I am a solutions-focused visionary with over 10 years of experience leading creative initiatives and projects. My versatile background spans design, production, branding and social media content strategy. With proven creative leadership across industries, I excel at framing creative ideas to meet business objectives and translating strategy into compelling visual narratives that resonate and drive measurable results. I work seamlessly within cross-functional teams, collaborating across marketing, brand, and production to bring ambitious projects from conception to completion. Equally proficient behind the lens, in the editing suite, and in client meetings, I bring both hands-on expertise and high-level creative direction to every engagement.

Available to hire

I am a solutions-focused visionary with over 10 years of experience leading creative initiatives and projects. My versatile background spans design, production, branding and social media content strategy.

With proven creative leadership across industries, I excel at framing creative ideas to meet business objectives and translating strategy into compelling visual narratives that resonate and drive measurable results. I work seamlessly within cross-functional teams, collaborating across marketing, brand, and production to bring ambitious projects from conception to completion. Equally proficient behind the lens, in the editing suite, and in client meetings, I bring both hands-on expertise and high-level creative direction to every engagement.

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Language

English
Fluent

Work Experience

Creative Content and Social Media Production Manager at Bell Canada
January 1, 2021 - January 1, 2026
Led creative direction and strategy by producing, directing, and developing long- and short-form content for campaigns and sponsorships; achieved over $1M in production cost savings across Bell Canada sponsorships/partnerships and delivered a 50% YoY increase in content output; led Gaming Social content for esports teams and live events, including Toronto Ultra, Toronto Defiant, and Raptors Uprising; championed social media for live events and organizations (Osheaga, FEQ, F1, NBA, NFL, NHL); produced social media gaming content for esports events and teams; implemented AI tools to scale production, improve efficiency, and reduce costs; recipient of the 2023 Innovation and Excellence Award for outstanding achievements.
Director of Photography at Waveland Canada
January 1, 2019 - Present
Establish and execute the creative vision for photography at live music events featuring grassroots Canadian talent; manage talent on stage to generate creative opportunities for capturing content; conceptualize new looks and in-camera effects for refreshing visuals; optimize set design for content creation during live events, providing consultation on lighting, stage layout and design.
Image Coordinator, Designer at The Shopping Channel - Rogers Media Group
January 1, 2017 - January 1, 2020
Drove revenue by designing clear and precise graphic elements, infographics, testimonials and layouts for on-air production; developed real-time solutions for the on-air production team during live production, supporting the control room, producers, and set with last-minute creative assets; led ideation for animations and graphics to execute marketing strategy; collaborated with marketing and production teams to create a cohesive creative vision.
Junior Art Director at McCann World Group
January 1, 2015 - January 1, 2016
Developed creative assets through the entire agency lifecycle, including brief, research, concept, pitch and delivery/execution; led art direction for studio photography, video production and design; evolved marketing strategy and objectives into successful branded digital, web, and OOH advertisements; increased Asia Miles membership conversions through executing successful creative campaigns for social media content, OOH advertisements, and landing pages for mobile and desktop.

Education

Bachelor of Arts in Art and Art History at University of Toronto
January 11, 2030 - June 9, 2026
Bachelor of Arts in Culture, Communications and Information Technology at University of Toronto
January 11, 2030 - June 9, 2026
Certificate in Digital Communications at Sheridan Institute of Technology & Advanced Learning
January 11, 2030 - June 9, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Telecommunications, Professional Services