Hi, I’m Kemal, a Senior digital art director working across fashion, luxury, and contemporary culture. My work focuses on translating creative direction into cohesive digital experiences across websites, social platforms, and campaign ecosystems. At Zalando, I lead creative direction for the Designer and Beauty propositions, ensuring the consistency and deployment of visual identities across digital channels. I work at the intersection of brand, user experience, and performance, adapting creative assets into impactful digital storytelling across web, social, and content platforms.

Kemal YILMAZ

Hi, I’m Kemal, a Senior digital art director working across fashion, luxury, and contemporary culture. My work focuses on translating creative direction into cohesive digital experiences across websites, social platforms, and campaign ecosystems. At Zalando, I lead creative direction for the Designer and Beauty propositions, ensuring the consistency and deployment of visual identities across digital channels. I work at the intersection of brand, user experience, and performance, adapting creative assets into impactful digital storytelling across web, social, and content platforms.

Available to hire

Hi, I’m Kemal, a Senior digital art director working across fashion, luxury, and contemporary culture. My work focuses on translating creative direction into cohesive digital experiences across websites, social platforms, and campaign ecosystems.

At Zalando, I lead creative direction for the Designer and Beauty propositions, ensuring the consistency and deployment of visual identities across digital channels. I work at the intersection of brand, user experience, and performance, adapting creative assets into impactful digital storytelling across web, social, and content platforms.

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Language

Turkish
Fluent
English
Fluent
Italian
Fluent
Spanish; Castilian
Advanced
French
Beginner

Work Experience

Senior Art Director at Zalando SE
September 1, 2021 - Present
Led creative direction for Zalando’s Designer and Beauty category, developing graphic concepts and visual identities for campaigns and brand environments. Designed and refined visual languages, typography, and image systems from research to final production. Worked closely with internal teams and external collaborators to deliver high-quality outputs across image, events, and film.
Senior Art Director & Designer at XOUXOU
January 1, 2019 - January 1, 2021
Sr. Art Director & Graphic Designer for Accessories & Fashion. Led creative direction and graphic design for campaigns and product launches; developed visual identities; collaborated with teams to ensure cohesive brand storytelling across digital channels.
Junior Art Director & Graphic Designer at S/B Factory
January 1, 2016 - January 1, 2017
Supported art direction for digital campaigns and brand communication across fashion and lifestyle clients. Contributed to the adaptation of visual assets for digital platforms, ensuring consistency and clarity across channels.
Art Director/3D Designer at Lazzoni USA
January 1, 2016 - January 1, 2018
Directed campaign development and content production for luxury home collections, translating brand narratives into digital campaigns and online experiences. Ensured consistency between campaign imagery and digital brand expression.
Art Director at Mana Contemporary
January 1, 2016 - January 1, 2019
Art Director for culture & arts initiatives. Led art direction for exhibitions and institutional projects, translating curatorial concepts into digital and spatial narratives and developing visual identities and content across digital platforms.
Junior Art Director & Graphic Designer at ISTANBUL’74
January 1, 2014 - January 1, 2015
Developed visual assets and supported the translation of cultural programming into digital and communication materials. Contributed to exhibition content, layouts, and storytelling across online and physical formats.

Education

Certificate at Parsons School of Design
January 1, 2026 - June 21, 2026
at Mimar Sinan Fine Arts University
January 1, 2015 - June 21, 2026
at NABA
January 1, 2015 - June 21, 2026
at Università di Camerino
January 1, 2013 - June 21, 2026

Qualifications

AI for Creativity and Leadership - 8-week course
January 1, 2026 - June 21, 2026
Bachelor's degree in Architecture, Interior Architecture & Product Design
January 1, 2013 - June 21, 2026

Industry Experience

Retail, Media & Entertainment, Professional Services, Software & Internet