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Multidisciplinary creative focused on Art Direction and Copywriting, experienced in building brands, campaigns, and digital experiences across agency and in-house environments. I blend strategic thinking with hands-on craft to take ideas from concept through execution. I’ve led integrated campaigns, developed brand-aligned messaging and visual storytelling, and collaborated cross-functionally with clients and teams to deliver work across digital and print. I’m also a photographer who brings a strong eye for composition and narrative to my creative process.…Multidisciplinary creative focused on Art Direction and Copywriting, experienced in building brands, campaigns, and digital experiences across agency and in-house environments. I blend strategic thinking with hands-on craft to take ideas from concept through execution. I’ve led integrated campaigns, developed brand-aligned messaging and visual storytelling, and collaborated cross-functionally with clients and teams to deliver work across digital and print. I’m also a photographer who brings a strong eye for composition and narrative to my creative process.

Kent MacDonald

Art Director, Copywriter, Graphic Designer, +3

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Multidisciplinary creative focused on Art Direction and Copywriting, experienced in building brands, campaigns, and digital experiences across agency and in-house environments. I blend strategic thinking with hands-on craft to take ideas from concept through execution. I’ve led integrated campaigns, developed brand-aligned messaging and visual storytelling, and collaborated cross-functionally with clients and teams to deliver work across digital and print. I’m also a photographer who brings a strong eye for composition and narrative to my creative process.…Multidisciplinary creative focused on Art Direction and Copywriting, experienced in building brands, campaigns, and digital experiences across agency and in-house environments. I blend strategic thinking with hands-on craft to take ideas from concept through execution. I’ve led integrated campaigns, developed brand-aligned messaging and visual storytelling, and collaborated cross-functionally with clients and teams to deliver work across digital and print. I’m also a photographer who brings a strong eye for composition and narrative to my creative process.

Available to hire

Multidisciplinary creative focused on Art Direction and Copywriting, experienced in building brands, campaigns, and digital experiences across agency and in-house environments. I blend strategic thinking with hands-on craft to take ideas from concept through execution.

I’ve led integrated campaigns, developed brand-aligned messaging and visual storytelling, and collaborated cross-functionally with clients and teams to deliver work across digital and print. I’m also a photographer who brings a strong eye for composition and narrative to my creative process.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Student | Art Director & Copywriter

August 1, 2025 - April 1, 2026

Led creative strategy and art direction for integrated advertising campaigns across a portfolio of clients. Guided projects from concept through execution across digital and print platforms. Developed 20+ integrated advertising campaigns and completed 30+ creative exercises. Led art direction and creative execution of 3 live client briefs, translating business objectives into campaign concepts and client presentations.

Marketing & Creative Manager at Sunday Market Media

April 1, 2022 - August 1, 2025

Directed creative strategy, art direction, copywriting, and project management for integrated digital campaigns. Led creative development for 2,500+ live multi-channel campaigns supporting over $100M in annual media investment across web, social, and digital channels. Developed 100+ campaign concepts and visual direction assets including digital advertising, web content, and marketing collateral. Partnered with internal teams and clients to translate business objectives into strategic creative solutions delivering 5M+ impressions per year.

Graphic Designer & Print Production Assistant at Rain Coast Print + Digital

October 1, 2019 - February 1, 2020

Supported design and production for custom apparel and promotional products. Assisted in producing 10,000+ custom garments by overseeing pretreating, printing, curing, and quality assurance to maintain consistent standards. Coordinated production schedules and shipping for 200+ client projects to maintain efficient fulfillment and client satisfaction. Supported e-commerce and marketing initiatives and built strong client relationships, contributing to a 150% increase in customer reviews.

Graphic Designer at The Navigator

September 1, 2017 - May 1, 2018

Contributed to design and production of a monthly student publication. Prepared print-ready layouts and organized content across 100+ publication pages while maintaining consistency with editorial and brand standards. Collaborated with editorial and design teams to produce 24 monthly issues within a fast-paced 24-hour production cycle, consistently meeting deadlines.

Junior Web Designer & Designer at Canary Print + Digital

May 1, 2017 - December 1, 2017

Supported design and prototyping for web and app development projects. Assisted in designing 10+ websites and digital products, creating wireframes and prototypes and delivering user-focused solutions from concept to handoff. Maintained organized design documentation, file systems, and production assets across multiple client projects to improve team collaboration and streamline creative handoffs.

Freelance Photographer

January 1, 2012 - December 1, 2024

Captured and edited imagery across commercial, portrait, and fine art projects, combining technical expertise with creative direction to tell meaningful visual stories. Photographed 300+ weddings and portrait sessions, directing subjects to create authentic, emotionally engaging imagery while maintaining a seamless client experience. Produced commercial product photography creating 1,000+ marketing assets for e-commerce, social media, print, and digital campaigns. Conceptualized and created fine art conceptual photography projects using art direction, set design, and post-production to transform ideas into compelling narratives.