Hello! I’m Kenneth Yapyuco, a media practitioner with over a decade of experience in broadcasting, media production, and content creation. I’ve had the privilege of honing my craft with two of the Philippines’ most credible media organizations, gaining a deep respect for truth, fairness, and transparency. I thrive on turning ideas into compelling visuals and narratives that engage audiences and deliver measurable results for partners. I’m passionate about storytelling from concept to execution, collaborating with teams to push creative boundaries and elevate brands. Whether it’s social media campaigns, news gathering, or client-driven campaigns, I aim to produce thoughtful, high-quality work that resonates with audiences and supports organizational goals.

KENNETH B. YAPYUCO

Hello! I’m Kenneth Yapyuco, a media practitioner with over a decade of experience in broadcasting, media production, and content creation. I’ve had the privilege of honing my craft with two of the Philippines’ most credible media organizations, gaining a deep respect for truth, fairness, and transparency. I thrive on turning ideas into compelling visuals and narratives that engage audiences and deliver measurable results for partners. I’m passionate about storytelling from concept to execution, collaborating with teams to push creative boundaries and elevate brands. Whether it’s social media campaigns, news gathering, or client-driven campaigns, I aim to produce thoughtful, high-quality work that resonates with audiences and supports organizational goals.

Available to hire

Hello! I’m Kenneth Yapyuco, a media practitioner with over a decade of experience in broadcasting, media production, and content creation. I’ve had the privilege of honing my craft with two of the Philippines’ most credible media organizations, gaining a deep respect for truth, fairness, and transparency. I thrive on turning ideas into compelling visuals and narratives that engage audiences and deliver measurable results for partners.

I’m passionate about storytelling from concept to execution, collaborating with teams to push creative boundaries and elevate brands. Whether it’s social media campaigns, news gathering, or client-driven campaigns, I aim to produce thoughtful, high-quality work that resonates with audiences and supports organizational goals.

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Experience Level

Intermediate

Work Experience

Freelance Video Editor and Social Media Manager at Independent / Freelance
August 1, 2024 - Present
Conceptualization and creation of effective visual contents for posting in various social media channels of the station; strategic development of impactful public relations and brand partnerships and campaigns; planning and scheduling social media posts aligned with target market strategy.
Video and Content Producer for Sales and Marketing at GMA Regional TV, GMA Network Inc.
December 1, 2022 - August 1, 2024
Conceptualization and creation of visual contents for posting on station social channels; photo, video production and editing for the sales and marketing arm of the station; production of photo, video and graphic contents for clients’ airtime; implementation of sales and marketing campaigns and public relations to boost the station’s branding; establishment of positive relationships with potential and existing clients, private sector, and LGUs for strengthened, long-term partnerships.
Information and Communications Officer II at Lipa Archdiocesan and Social Action Commission, Inc. (LASAC)
November 1, 2020 - September 1, 2021
Conceptualization and creation of effective visual contents for posting on the organization’s social media channels; preparation and implementation of digital marketing and public relations strategies to promote the organization’s advocacies, programs, and projects; partnership with private sector, NGOs and LGUs to extend rollout of initiatives; development of high-value CSR strategies.
Digital News Gathering Specialist at TV Patrol Southern Tagalog (ABS-CBN Southern Tagalog), ABS-CBN Broadcasting Corp.
August 1, 2009 - August 1, 2020
Photo, video production and editing of contents for the news and current affairs; conduct of interviews, coordination with interviewees and their affiliated groups during events, coverages, and feature storytelling.

Education

Bachelor of Arts in Communication (With Electives in Mass Communication) at University of the Assumption
January 1, 2003 - January 1, 2008

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services