I am Saad Kerouad, an e-commerce specialist and web designer with experience in Shopify, WordPress, Webflow, digital marketing, and UI/UX design. I help build, optimize, and grow online businesses through website management, paid advertising, and conversion-focused strategies. I have co-founded and led ventures in Morocco, including TECHY.MA and IMAPHOTIC.COM, where I managed online store development, branding, content creation, and operations. I enjoy turning ideas into delightful digital experiences and solving complex operational challenges with creative, data-driven solutions.

Saad Kerouad

I am Saad Kerouad, an e-commerce specialist and web designer with experience in Shopify, WordPress, Webflow, digital marketing, and UI/UX design. I help build, optimize, and grow online businesses through website management, paid advertising, and conversion-focused strategies. I have co-founded and led ventures in Morocco, including TECHY.MA and IMAPHOTIC.COM, where I managed online store development, branding, content creation, and operations. I enjoy turning ideas into delightful digital experiences and solving complex operational challenges with creative, data-driven solutions.

Available to hire

I am Saad Kerouad, an e-commerce specialist and web designer with experience in Shopify, WordPress, Webflow, digital marketing, and UI/UX design. I help build, optimize, and grow online businesses through website management, paid advertising, and conversion-focused strategies.

I have co-founded and led ventures in Morocco, including TECHY.MA and IMAPHOTIC.COM, where I managed online store development, branding, content creation, and operations. I enjoy turning ideas into delightful digital experiences and solving complex operational challenges with creative, data-driven solutions.

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Language

Arabic
Fluent
French
Fluent
English
Fluent

Work Experience

Co-Founder - Lead E-commerce Manager at TECHY .MA Morocco – Casablanca
January 1, 2023 - January 1, 2026
Co-founded and managed a Shopify-based e-commerce business specializing in smart home security and automation solutions. Developed and optimized the online store, digital marketing campaigns, and social media presence. Created high-performing ad creatives and managed Meta advertising to drive sales and customer acquisition. Oversaw customer service, order fulfillment, logistics, and daily business operations. Managed product strategy, pricing, and conversion optimization to support business growth.
Web Designer & E-commerce Specialist at FREELANCE
January 1, 2021 - January 1, 2023
Designed and developed custom websites using Webflow, WordPress, Elementor, and Shopify. Specialized in Shopify store setup, product listing, payment gateway integration, and e-commerce operations. Used HTML and CSS to customize website layouts and enhance user experience. Created UI/UX solutions to improve website usability and visual presentation. Assisted businesses in automating online operations and improving workflow efficiency.
Co-Founder - Lead Design Manager at IMAPHOTIC.COM Morocco – Casablanca
January 1, 2018 - January 1, 2022
Co-founded and managed an e-commerce clothing and accessories brand. Designed and developed the company website and online store using Shopify. Managed digital content creation for Instagram, Facebook, and other social media platforms. Oversaw customer service operations, including inquiries and complaint handling. Planned and optimized online advertising campaigns to increase sales and brand awareness. Improved order fulfillment, logistics, and operational workflows.
Lead Designer at PRINTING HOUSE ANASSY Morocco – Meknes
January 1, 2016 - January 1, 2018
Led the design and production of marketing materials, including flyers, brochures, posters, business cards, and packaging. Used Adobe Photoshop and Illustrator to create high-quality branding and promotional visuals. Collaborated directly with clients to refine concepts and ensure customer satisfaction. Managed pre-press preparation and print production optimization.
Co-Founder - Lead E-commerce Manager at TECHY.MA
January 1, 2023 - January 1, 2026
Co-founded and managed a Shopify-based e-commerce business specializing in smart home security and automation solutions. Developed and optimized the online store, digital marketing campaigns, and social media presence. Created high-performing ad creatives and managed Meta advertising to drive sales and customer acquisition. Oversaw customer service, order fulfillment, logistics, and daily business operations. Managed product strategy, pricing, and conversion optimization to support business growth.
Freelance Web Designer & E-commerce Specialist at FREELANCE
January 1, 2021 - January 1, 2023
Designed and developed custom websites using Webflow, WordPress, Elementor, and Shopify. Specialized in Shopify store setup, product listing, payment gateway integration, and e-commerce operations. Used HTML and CSS to customize layouts and enhance user experience. Created UI/UX solutions to improve usability and visual presentation. Assisted businesses in automating online operations and improving workflow efficiency.
Co-Founder - Lead Design Manager at IMAPHOTIC.COM
January 1, 2018 - January 1, 2022
Co-founded and managed an e-commerce clothing and accessories brand. Designed and developed the company website and online store on Shopify. Managed digital content creation for Instagram, Facebook, and other social platforms. Oversaw customer service operations, including inquiries and complaint handling. Planned and optimized online advertising campaigns to increase sales and brand awareness. Improved order fulfillment, logistics, and operational workflows.
Lead Designer at PRINTING HOUSE ANASSY
January 1, 2016 - January 1, 2018
Led the design and production of marketing materials, including flyers, brochures, posters, business cards, and packaging. Used Adobe Photoshop and Illustrator to create branding and promotional visuals. Collaborated with clients to refine concepts and ensure satisfaction. Managed pre-press preparation and print production optimization.

Education

University Diploma of Technology (DUT) Corporate Social Mediation at ÉCOLE SUPÉRIEURE DE TECHNOLOGIE
January 1, 2012 - January 1, 2015
Elementor & WordPress at LYTBOX ACADEMY
January 1, 2024 - January 1, 2024
UI/UX Design & Webflow at FLUX ACADEMY
January 1, 2022 - January 1, 2022
Baccalaureate in Physical Sciences at MOULA Y ISMAIL HIGH SCHOOL
January 1, 2010 - January 1, 2011
University Diploma of Technology (DUT) - Corporate Social Mediation at ÉCOLE SUPÉRIEURE DE TECHNOLOGIE
January 1, 2012 - December 31, 2015
Elementor & WordPress Online Courses at LYTBOX ACADEMY
January 1, 2024 - January 1, 2024
UI/UX Design & Webflow Online Courses at FLUX ACADEMY
January 1, 2022 - January 1, 2022

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Software & Internet, Media & Entertainment, Professional Services, Other, Education