Kerry Lofton

Designed and executed multi-channel PPC campaigns across Meta and Google Ads to support ecommerce and marketplace sales; managed paid media budgets; partnered with creative teams to optimize landing pages; conducted A/B experiments; delivered executive-ready performance reports; directed a marketing team of 2–3; improved CTR and CVR through structured testing and optimization.

Founder responsible for building and optimizing PPC campaigns (Google, Meta), designing conversion-focused sales funnels, conducting ad and targeting experiments, executing audience segmentation, and developing custom GA4/Looker Studio dashboards to tie ad spend to revenue and ROI. Led strategic recommendations for small-business owners to improve profitability and customer acquisition efficiency.

Designed and executed multi-channel PPC campaigns across Meta and Google Ads to support eCommerce and marketplace sales. Managed paid media budgets, aligning spend strategies with sales targets while consistently maximizing ROI. Partnered with creative teams to optimize landing pages for conversion, testing messaging, content hierarchy, and visuals. Conducted structured A/B experiments across ad formats, PDPs, and landing pages—raising CTR by 20%+ and CVR by double digits. Delivered executive-ready performance reports and insights to inform paid media and growth strategy. Directed a small team of marketers, mentoring on best practices in paid search, PPC management, and funnel optimization.