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I am a performance-driven digital marketer with 7+ years of experience specializing in PPC campaign management, paid media strategy, and conversion optimization. I build and scale paid advertising funnels across Google Ads, Meta, and other platforms to deliver measurable ROI. I excel in A/B testing, audience segmentation, and data storytelling to transform insights into actionable ad strategies, aligning PPC efforts with business goals while driving lead generation and revenue growth. As a founder and marketing leader, I collaborate with leadership and creative teams to optimize budgets, landing pages, and funnel performance. I design conversion-focused funnels, run structured experiments, and develop GA4/Looker Studio dashboards to tie ad spend to revenue, improving profitability and customer acquisition efficiency for service-based businesses and ecommerce.…I am a performance-driven digital marketer with 7+ years of experience specializing in PPC campaign management, paid media strategy, and conversion optimization. I build and scale paid advertising funnels across Google Ads, Meta, and other platforms to deliver measurable ROI. I excel in A/B testing, audience segmentation, and data storytelling to transform insights into actionable ad strategies, aligning PPC efforts with business goals while driving lead generation and revenue growth. As a founder and marketing leader, I collaborate with leadership and creative teams to optimize budgets, landing pages, and funnel performance. I design conversion-focused funnels, run structured experiments, and develop GA4/Looker Studio dashboards to tie ad spend to revenue, improving profitability and customer acquisition efficiency for service-based businesses and ecommerce.

Kerry Lofton

Digital Marketer, PPC Manager, Marketing Strategist, +3

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I am a performance-driven digital marketer with 7+ years of experience specializing in PPC campaign management, paid media strategy, and conversion optimization. I build and scale paid advertising funnels across Google Ads, Meta, and other platforms to deliver measurable ROI. I excel in A/B testing, audience segmentation, and data storytelling to transform insights into actionable ad strategies, aligning PPC efforts with business goals while driving lead generation and revenue growth. As a founder and marketing leader, I collaborate with leadership and creative teams to optimize budgets, landing pages, and funnel performance. I design conversion-focused funnels, run structured experiments, and develop GA4/Looker Studio dashboards to tie ad spend to revenue, improving profitability and customer acquisition efficiency for service-based businesses and ecommerce.…I am a performance-driven digital marketer with 7+ years of experience specializing in PPC campaign management, paid media strategy, and conversion optimization. I build and scale paid advertising funnels across Google Ads, Meta, and other platforms to deliver measurable ROI. I excel in A/B testing, audience segmentation, and data storytelling to transform insights into actionable ad strategies, aligning PPC efforts with business goals while driving lead generation and revenue growth. As a founder and marketing leader, I collaborate with leadership and creative teams to optimize budgets, landing pages, and funnel performance. I design conversion-focused funnels, run structured experiments, and develop GA4/Looker Studio dashboards to tie ad spend to revenue, improving profitability and customer acquisition efficiency for service-based businesses and ecommerce.

Available to hire

I am a performance-driven digital marketer with 7+ years of experience specializing in PPC campaign management, paid media strategy, and conversion optimization. I build and scale paid advertising funnels across Google Ads, Meta, and other platforms to deliver measurable ROI. I excel in A/B testing, audience segmentation, and data storytelling to transform insights into actionable ad strategies, aligning PPC efforts with business goals while driving lead generation and revenue growth.

As a founder and marketing leader, I collaborate with leadership and creative teams to optimize budgets, landing pages, and funnel performance. I design conversion-focused funnels, run structured experiments, and develop GA4/Looker Studio dashboards to tie ad spend to revenue, improving profitability and customer acquisition efficiency for service-based businesses and ecommerce.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Founder at Huron Marketing

May 1, 2025 - Present

Build and optimize PPC campaigns (Google, Meta) with structured keyword targeting, ad copy iteration, and bidding strategies, reducing client CPL by 25-30%. Design and manage conversion-focused sales funnels, improving form-fill and phone-call conversions for service-based businesses. Conduct A/B testing on ad creatives, copy, and targeting; leverage insights to optimize spend allocation. Execute audience segmentation and retargeting strategies, improving lead quality and conversion volume. Develop custom dashboards/reports in GA4 and Looker Studio tying ad spend to revenue and ROI. Provide strategic recommendations to small-business owners, improving profitability and customer acquisition efficiency.

Paid Media & SEO Manager at BW Retail Solutions

May 1, 2025 - September 13, 2025

Designed and executed multi-channel PPC campaigns across Meta and Google Ads to support eCommerce and marketplace sales. Managed paid media budgets, aligning spend strategies with sales targets while consistently maximizing ROI. Partnered with creative teams to optimize landing pages for conversion, testing messaging, content hierarchy, and visuals. Conducted structured A/B experiments across ad formats, PDPs, and landing pages—raising CTR by 20%+ and CVR by double digits. Delivered executive-ready performance reports and insights to inform paid media and growth strategy. Directed a small team of marketers, mentoring on best practices in paid search, PPC management, and funnel optimization.

Founder at Huron Marketing

May 1, 2025 - Present

Founder responsible for building and optimizing PPC campaigns (Google, Meta), designing conversion-focused sales funnels, conducting ad and targeting experiments, executing audience segmentation, and developing custom GA4/Looker Studio dashboards to tie ad spend to revenue and ROI. Led strategic recommendations for small-business owners to improve profitability and customer acquisition efficiency.

Paid Media & SEO Manager at BW Retail Solutions

May 1, 2025 - September 13, 2025

Designed and executed multi-channel PPC campaigns across Meta and Google Ads to support ecommerce and marketplace sales; managed paid media budgets; partnered with creative teams to optimize landing pages; conducted A/B experiments; delivered executive-ready performance reports; directed a marketing team of 2–3; improved CTR and CVR through structured testing and optimization.