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Graphic designer and illustrator, interest in editorial design, creative direction, and illustration. I have a passion for turning ideas into clear, visually engaging solutions that communicate effectively. I have strong skills in organization and adaptability, allowing me to take on a wide range of projects. My creative problem-solving approach leads to functional and unique results, and I also bring a strong ability to work collaboratively and contribute effectively within a team.…Graphic designer and illustrator, interest in editorial design, creative direction, and illustration. I have a passion for turning ideas into clear, visually engaging solutions that communicate effectively. I have strong skills in organization and adaptability, allowing me to take on a wide range of projects. My creative problem-solving approach leads to functional and unique results, and I also bring a strong ability to work collaboratively and contribute effectively within a team.

Karina Mercado

Graphic Designer, Illustrator, Creative Director, +2

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Graphic designer and illustrator, interest in editorial design, creative direction, and illustration. I have a passion for turning ideas into clear, visually engaging solutions that communicate effectively. I have strong skills in organization and adaptability, allowing me to take on a wide range of projects. My creative problem-solving approach leads to functional and unique results, and I also bring a strong ability to work collaboratively and contribute effectively within a team.…Graphic designer and illustrator, interest in editorial design, creative direction, and illustration. I have a passion for turning ideas into clear, visually engaging solutions that communicate effectively. I have strong skills in organization and adaptability, allowing me to take on a wide range of projects. My creative problem-solving approach leads to functional and unique results, and I also bring a strong ability to work collaboratively and contribute effectively within a team.

Available to hire

Graphic designer and illustrator, interest in editorial design, creative direction, and illustration. I have a passion for turning ideas into clear, visually engaging solutions that communicate effectively.

I have strong skills in organization and adaptability, allowing me to take on a wide range of projects. My creative problem-solving approach leads to functional and unique results, and I also bring a strong ability to work collaboratively and contribute effectively within a team.

Skills

Editorial Illustration

Experience Level

Expert

Expert

Expert

Expert

Editorial Illustration

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Spanish; Castilian

Fluent

English

Fluent

Work Experience

Freelance Designer, Illustrator & Creative Director at Freelance

February 1, 2022 - Present

Designed tattoos by combining imagery and typography. Created and prepared print-ready files for business cards, invitations, stickers, and photocards, including cutting and packaging. Designed personalized digital invitations. Completed illustration commissions. Led creative direction for independent short films. Developed concepts, moodboards, concept art, and physical prop products. Captured behind-the-scenes photography for short films, including poster covers and portraits. Developed visual identities for local businesses and entrepreneurs. Managed social media content to promote local businesses and ventures.

Design & Illustration Intern at KeepReading Publishing

February 1, 2023 - July 1, 2023

Created vector and pixel-style illustrations for educational books across various subjects. Designed and illustrated characters for a mobile app focused on generating customized and random avatars in multiple poses and with varying features. Redesigned character visuals by simplifying them for easier printing, while preserving essential details and adapting them to different poses. Performed resizing of illustrations (enlargements and reductions) for print purposes. Selected appropriate images for the design of section covers in educational books.

Content Designer and Creator (Social Service) at CUAAD Media and Communications Unit

September 1, 2023 - May 1, 2024

Created social media posts to promote academic, cultural, and social events organized by the university administration, both within and outside CUAAD. Designed banners and profile images for CUAAD UdeG’s various social media platforms. Conceptualized and managed social media content, including video recording, editing, and publishing for CUAAD UdeG’s official accounts. Recorded events organized by the CUAAD Media and Communications Unit. Designed and formatted visuals for digital newsletters, promoting key campus events to the student community. Designed and wrote internal communications addressed to the CUAAD community.