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I'm an award-winning writer and media maker with a track record of developing brand strategy, naming companies and products, and crafting needle-moving digital campaigns. I bring a well-rounded knowledge of online marketing and traditional advertising to every project, and I enjoy collaborating across teams to solve problems with creative, effective messaging. In addition to my work in marketing, I write and direct comedy shorts, blending humor with sharp storytelling to engage audiences. Over the years I've led copy teams, built brand books and editorial guidelines, and shaped campaigns for tech, finance, and consumer brands. I value clarity, pace, and a human touch in every communication, and I thrive in fast-paced environments where creative and strategic objectives align.…I'm an award-winning writer and media maker with a track record of developing brand strategy, naming companies and products, and crafting needle-moving digital campaigns. I bring a well-rounded knowledge of online marketing and traditional advertising to every project, and I enjoy collaborating across teams to solve problems with creative, effective messaging. In addition to my work in marketing, I write and direct comedy shorts, blending humor with sharp storytelling to engage audiences. Over the years I've led copy teams, built brand books and editorial guidelines, and shaped campaigns for tech, finance, and consumer brands. I value clarity, pace, and a human touch in every communication, and I thrive in fast-paced environments where creative and strategic objectives align.

Ken Grobe

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I'm an award-winning writer and media maker with a track record of developing brand strategy, naming companies and products, and crafting needle-moving digital campaigns. I bring a well-rounded knowledge of online marketing and traditional advertising to every project, and I enjoy collaborating across teams to solve problems with creative, effective messaging. In addition to my work in marketing, I write and direct comedy shorts, blending humor with sharp storytelling to engage audiences. Over the years I've led copy teams, built brand books and editorial guidelines, and shaped campaigns for tech, finance, and consumer brands. I value clarity, pace, and a human touch in every communication, and I thrive in fast-paced environments where creative and strategic objectives align.…I'm an award-winning writer and media maker with a track record of developing brand strategy, naming companies and products, and crafting needle-moving digital campaigns. I bring a well-rounded knowledge of online marketing and traditional advertising to every project, and I enjoy collaborating across teams to solve problems with creative, effective messaging. In addition to my work in marketing, I write and direct comedy shorts, blending humor with sharp storytelling to engage audiences. Over the years I've led copy teams, built brand books and editorial guidelines, and shaped campaigns for tech, finance, and consumer brands. I value clarity, pace, and a human touch in every communication, and I thrive in fast-paced environments where creative and strategic objectives align.

Available to hire

I’m an award-winning writer and media maker with a track record of developing brand strategy, naming companies and products, and crafting needle-moving digital campaigns. I bring a well-rounded knowledge of online marketing and traditional advertising to every project, and I enjoy collaborating across teams to solve problems with creative, effective messaging. In addition to my work in marketing, I write and direct comedy shorts, blending humor with sharp storytelling to engage audiences.

Over the years I’ve led copy teams, built brand books and editorial guidelines, and shaped campaigns for tech, finance, and consumer brands. I value clarity, pace, and a human touch in every communication, and I thrive in fast-paced environments where creative and strategic objectives align.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Freelance Copy & Creative Consultant at Idea Czar

January 1, 2000 - Present

Provide copy, script & brand consulting services for B2B and B2C, including Evernote blog posts and campaign copy, Flymachine brand voice and site copy, EAT Club video campaigns, NerdWallet CRM emails, and social/web copy for campaigns such as Goodby Silverstein & Partners.

Lead Copywriter at Lumosity

January 1, 2016 - December 31, 2019

Led copy team across projects driving traffic and revenue; scripted and managed production of national TV spots; approved copy for marketing, product, UX, social, and content; wrote and produced the company’s brand book and editorial guidelines.

Lead Copywriter at MuleSoft

January 1, 2016 - June 30, 2016

Provided copy & video scripts for a SaaS-driven API company for brand & DR initiatives; developed the first editorial brand guidelines; scripted B2B video in partnership with Visa; wrote the 2016 CalTrain takeover that boosted Careers page traffic.

Lead Copywriter at Skype/Microsoft Creative Services

January 1, 2013 - December 31, 2015

Managed Skype’s brand voice and provided copy & content services; led copy efforts for Skype brand & Microsoft DR campaigns (video, online, print, social, email); developed the company’s first social media writing guidelines; wrote posts for the Skype blog.

Managing Editor at Want Magazine

January 1, 2009 - December 31, 2012

Co-founded a magazine focused on User Experience; led team of writers, artists, designers & videographers; conducted video interviews with industry luminaries; built and maintained social presence.

Senior Copywriter at Charles Schwab

January 1, 2008 - December 31, 2009

Provided copy & content for Schwab’s in-house agency; crafted popular advice articles for the Real Life Retirement Center; developed an email best practices guide.

Content Product Manager at Ask.com

January 1, 2006 - December 31, 2008

Created, staffed & ran communications initiatives coordinating offices across the world; managed multidisciplinary teams to create customer and internal communications; edited the Ask.com Blog; wrote/commissioned content ranging from tech to culture to humor.

Senior Copywriter at DraftFCB

January 1, 2003 - December 31, 2006

Solved copy & branding problems for HP, The I.R.S., Trane, Partnership for a Drug-Free America, Reuters, Jamaica Tourism; led copy/content for full site redesigns of Trane & American Standard Air websites; drove concept and implementation of the online launch of Above the Influence, an anti-drug campaign for teens.