With over 15 years of experience leading creative teams and building global brand identities, I bring both strategic vision and hands-on expertise to every project. My work spans digital, print, and event platforms, consistently transforming complex business objectives into compelling visual narratives. At NetApp, I led the rebrand of Instaclustr by NetApp, aligning it with the NetApp enterprise identity while introducing a modern, distinctive edge. I managed and mentored a team of designers, implemented scalable workflows, and developed comprehensive brand guidelines and toolkits that strengthened recognition and drove measurable engagement across global markets. What sets me apart is perspective. Growing up in a uniquely diverse background and navigating di erent cultures taught me to approach challenges from unexpected angles. That ability to see things di erently fuels my creativity and strengthens my capacity to build brands that stand out in crowded markets. I believe that good design is invisible — it works seamlessly to support usability, interaction, and storytelling. When design fails, it becomes noticeable in the wrong ways, such as poor color use or hierarchy that distracts from the message. When it succeeds, it’s “invisible”, elevating the brand experience without distraction. This philosophy has guided my work across companies like Spot, Optimal+, and Cellebrite, where I consistently delivered design that was both beautiful and functional. I am eager to bring this blend of strategic leadership, creative innovation, and unique perspective to your team, helping elevate brand presence and deliver solutions that resonate worldwide.…With over 15 years of experience leading creative teams and building global brand identities, I bring both strategic vision and hands-on expertise to every project. My work spans digital, print, and event platforms, consistently transforming complex business objectives into compelling visual narratives. At NetApp, I led the rebrand of Instaclustr by NetApp, aligning it with the NetApp enterprise identity while introducing a modern, distinctive edge. I managed and mentored a team of designers, implemented scalable workflows, and developed comprehensive brand guidelines and toolkits that strengthened recognition and drove measurable engagement across global markets. What sets me apart is perspective. Growing up in a uniquely diverse background and navigating di erent cultures taught me to approach challenges from unexpected angles. That ability to see things di erently fuels my creativity and strengthens my capacity to build brands that stand out in crowded markets. I believe that good design is invisible — it works seamlessly to support usability, interaction, and storytelling. When design fails, it becomes noticeable in the wrong ways, such as poor color use or hierarchy that distracts from the message. When it succeeds, it’s “invisible”, elevating the brand experience without distraction. This philosophy has guided my work across companies like Spot, Optimal+, and Cellebrite, where I consistently delivered design that was both beautiful and functional. I am eager to bring this blend of strategic leadership, creative innovation, and unique perspective to your team, helping elevate brand presence and deliver solutions that resonate worldwide.WWWW…