Available to hire
I am a senior graphic designer and art director who builds scalable brand systems and packaging architectures for complex, multi-brand portfolios. I lead end-to-end design from concept through prepress and production, ensuring consistency, quality, and alignment with strategic goals across packaging, editorial, digital, and physical environments.
Collaboration is at the heart of my approach. I partner with marketing, product, and suppliers to deliver high-impact work on tight timelines for clients such as Adidas, Cevital, Théa Laboratoires, Lagab Holding, and Amazigh Group, while continuously modernizing brand governance and design operations.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
Arabic
Fluent
French
Fluent
English
Fluent
Work Experience
Senior Graphic Designer at FADERCO
June 1, 2024 - PresentLed packaging design and adaptation for major hygiene and paper brands: Bimbies, Dada, Bimbo, Cotex, Cotex Cookit, Netto, Awane, Cotylys. Managed all production stages and on-site press checks, ensuring ISO, FSC, and legal compliance.
Freelance Graphic Designer / Art Director at Self-Employed
January 1, 2010 - PresentProvide branding, editorial, and packaging design services for diverse clients in Algiers; responsible for end-to-end project delivery from concept to print-ready assets.
Senior Graphic Designer at INSIGNE CONSEIL
January 1, 2021 - January 1, 2023Delivered visual branding and packaging strategies; contributed to cross-functional branding projects and client-facing creative direction.
Visual Communication Manager at AMAZIGH GROUP
January 1, 2015 - January 1, 2019Led visual identity, campaigns, and branding systems for Amazigh Group in Algiers; collaborated with marketing and product teams.
Creative Project Manager at AGROALIMENTA
January 1, 2016 - PresentDirected creative projects for agro-food clients, coordinating branding and packaging initiatives.
Senior Graphic Designer at LIBERTA CORP
January 1, 2015 - PresentDrove visual design across corporate and product collateral; ensured brand consistency across multiple channels.
Graphic Designer at CRÉA ADVERTISING / YR
January 1, 2013 - January 1, 2014Created branding, packaging, and print materials for clients in Algiers; contributed to concept development and execution.
Graphic Designer at MISTRAL SPORT
January 1, 2012 - PresentDesigned retail visuals for Adidas, Reebok, and Diesel campaigns; adapted global campaigns for local markets.
Graphic & Web Designer at IFTA Computer
January 1, 2011 - January 1, 2012Official representative design work for DELL, HP, ACER; combined print and digital design across products and corporate communications.
Senior Graphic Designer at Insigne Conseil
February 1, 2011 - May 1, 2012Branding, print and digital design for clients
Junior Graphic Designer at Créa Advertising
April 1, 2013 - May 1, 2014Supporting branding and campaigns
Senior Graphic Designer at Freelance
January 1, 2015 - September 1, 2015Freelance graphic design work for various clients
Senior Graphic Designer at Freelance
June 1, 2021 - July 1, 2023Freelance graphic design work
Project Manager at Agroalimenta
February 1, 2010 - PresentProject management for branding and packaging initiatives
Comm’ and Marketing Manager at Amazigh Group
October 1, 2015 - September 30, 2019Communications and marketing leadership
Senior Graphic Designer at Freelance
January 1, 2010 - PresentDelivered complete branding, editorial, and packaging systems for major clients: Cevital, Biopharm, Théa Laboratoires, Nutrimed, among others. Managed all production stages: concept, design, technical preparation, and print supervision.
Visual Communication Manager and Marketing at Amazigh Group
September 1, 2015 - October 1, 2019Designed B2B product visuals for a dairy manufacturer and importer of food raw materials. Delivered all sales and promotional tools for export and trade use.
Graphic Designer at Créa Advertising / Young & Rubicam
January 1, 2013 - January 1, 2014Designed the full Hodna Lait packaging range (chocolate, grenadine, milk) from concept to rollout. Executed visuals for print campaigns, point-of-sale, and promotional materials.
Graphic Designer at Adidas
April 1, 2012 - October 1, 2012Created retail visuals, posters, and catalogs for major sportswear brands. Adapted global campaigns for the Algerian, Moroccan and Tunisian market in compliance with brand guidelines.
Senior Graphic Designer at SPA FADERCO
May 1, 2024 - PresentLed packaging design and adaptation for major hygiene and paper brands: Bimbies, Dada, Bimbo, Cotex, Cotex Cookit, Netto, Awane, Cotylys. Collaborated with Brand Marketing teams and external agencies; managed over 240 product references; conducted on-site press checks and technical approvals with national print vendors.
Education
Bachelor’s Degree in Applied Arts (Graphic Design) at LISAA – Paris, France
January 11, 2030 - January 1, 2013Advanced Technician Certificate (BTS) in Graphic Design at INSIAG – Algiers, Algeria
January 11, 2030 - January 1, 2011Professional Certificate in Photography at NAVSI – Algiers, Algeria
January 11, 2030 - January 1, 2011Brevet de Technicien Superieur (L2) at INSIAG - Institut National Spécialisé en Arts et Industries Graphiques
January 1, 2012 - January 1, 2013Certificat de maitrise at NAVSI
January 1, 2009 - January 1, 2011Licence Professionelle (L3) at LISAA - L’Institut Supérieur des Arts Appliqués
January 1, 2011 - January 1, 2011Bachelor’s Degree in Applied Arts at LISAA – Paris
January 11, 2030 - April 2, 2026Advanced Technician Certificate (BTS) in Graphic Design at INSIAG – Algiers
January 11, 2030 - April 2, 2026Professional Certificate in Photography at NAVSI – Algiers
January 11, 2030 - April 2, 2026Bachelor’s Degree in Applied Arts at LISAA – Paris
January 11, 2030 - April 2, 2026Advanced Technician Certificate (BTS) in Graphic Design at IN SI AG – Algiers
January 11, 2030 - April 2, 2026Professional Certificate in Photography at NAVSI – Algiers
January 11, 2030 - April 2, 2026Qualifications
Branding Foundations
January 1, 2024 - January 27, 2026Microsoft 365 Productivity
January 1, 2024 - January 27, 2026Time Management & Productivity
January 1, 2023 - January 27, 2026Reporting & Budgeting for Business
January 1, 2024 - January 27, 2026UX Design: Personas & Scenarios
January 1, 2024 - January 27, 2026Project Management Essentials
January 1, 2024 - January 27, 2026Certificat de maitrise
January 1, 2009 - January 1, 2011Brevet de Technicien Superieur (L2)
January 1, 2012 - January 1, 2013Licence Professionelle (L3)
January 1, 2011 - January 1, 2011Adobe Graphic Designer Professional Certificate
January 11, 2030 - April 2, 2026Time Management, Productivity, Decision Making Tools & Aids
January 11, 2030 - April 2, 2026Packaging & Print Production (Prepress Certification)
January 11, 2030 - April 2, 2026L’intelligence artificielle pour les managers
January 11, 2030 - April 2, 2026Time Management, Productivity, Decision Making Tools & Aids
January 11, 2030 - April 2, 2026Adobe Graphic Designer Professional Certificate
January 11, 2030 - April 2, 2026Packaging & Print Production (Prepress Certification)
January 11, 2030 - April 2, 2026Se préparer au métier de chef / cheffe de projet
January 11, 2030 - April 2, 2026Les fondements du marketing
January 11, 2030 - April 2, 2026L’intelligence artificielle pour les managers
January 11, 2030 - April 2, 2026Devenir designer UI/UX
January 11, 2030 - April 2, 2026Industry Experience
Professional Services, Consumer Goods, Manufacturing, Media & Entertainment, Healthcare, Retail, Education, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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