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Award-winning writer, strategic communicator, storyteller, with 30+ years of international experience. Senior corporate communications roles in scientific, engineering, utilities, and creative sectors, and in consultancies. Internal and external expertise. I help brands and executives tell clear, engaging stories that build credibility, strengthen reputation, and inspire audiences. From journalism roots to corporate communications, I combine investigative insight with disciplined messaging and a multi-channel mindset to deliver measurable results. Fluent in English with extensive experience across Europe, North America, Latin America, and Asia, I partner with in-house teams and executive leadership to craft brand narratives, manage change and crisis comms, and elevate communications through digital content, media relations, and stakeholder engagement. Available immediately for freelance or contract engagements in the Basel area.…Award-winning writer, strategic communicator, storyteller, with 30+ years of international experience. Senior corporate communications roles in scientific, engineering, utilities, and creative sectors, and in consultancies. Internal and external expertise. I help brands and executives tell clear, engaging stories that build credibility, strengthen reputation, and inspire audiences. From journalism roots to corporate communications, I combine investigative insight with disciplined messaging and a multi-channel mindset to deliver measurable results. Fluent in English with extensive experience across Europe, North America, Latin America, and Asia, I partner with in-house teams and executive leadership to craft brand narratives, manage change and crisis comms, and elevate communications through digital content, media relations, and stakeholder engagement. Available immediately for freelance or contract engagements in the Basel area.

Kevin Horsley

Writer, Content Creator, PR Freelancer, +4

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Award-winning writer, strategic communicator, storyteller, with 30+ years of international experience. Senior corporate communications roles in scientific, engineering, utilities, and creative sectors, and in consultancies. Internal and external expertise. I help brands and executives tell clear, engaging stories that build credibility, strengthen reputation, and inspire audiences. From journalism roots to corporate communications, I combine investigative insight with disciplined messaging and a multi-channel mindset to deliver measurable results. Fluent in English with extensive experience across Europe, North America, Latin America, and Asia, I partner with in-house teams and executive leadership to craft brand narratives, manage change and crisis comms, and elevate communications through digital content, media relations, and stakeholder engagement. Available immediately for freelance or contract engagements in the Basel area.…Award-winning writer, strategic communicator, storyteller, with 30+ years of international experience. Senior corporate communications roles in scientific, engineering, utilities, and creative sectors, and in consultancies. Internal and external expertise. I help brands and executives tell clear, engaging stories that build credibility, strengthen reputation, and inspire audiences. From journalism roots to corporate communications, I combine investigative insight with disciplined messaging and a multi-channel mindset to deliver measurable results. Fluent in English with extensive experience across Europe, North America, Latin America, and Asia, I partner with in-house teams and executive leadership to craft brand narratives, manage change and crisis comms, and elevate communications through digital content, media relations, and stakeholder engagement. Available immediately for freelance or contract engagements in the Basel area.

Available to hire

Award-winning writer, strategic communicator, storyteller, with 30+ years of international experience.
Senior corporate communications roles in scientific, engineering, utilities, and creative sectors, and in consultancies. Internal and external expertise.
I help brands and executives tell clear, engaging stories that build credibility, strengthen reputation, and inspire audiences. From journalism roots to corporate communications, I combine investigative insight with disciplined messaging and a multi-channel mindset to deliver measurable results. Fluent in English with extensive experience across Europe, North America, Latin America, and Asia, I partner with in-house teams and executive leadership to craft brand narratives, manage change and crisis comms, and elevate communications through digital content, media relations, and stakeholder engagement. Available immediately for freelance or contract engagements in the Basel area.

Skills

Branding

Childrens Book Illustration

Copywriting

CRM

Script

Experience Level

Branding

Expert

Childrens Book Illustration

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Editorial Illustration

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

German

Intermediate

Work Experience

Senior freelance content creation specialist at Write Now Communications

September 1, 2017 - Present

Freelance strategic communications and content creation services

Managing Director at Write Now Communications

January 1, 2019 - Present

Founded an independent communications advisory providing strategic, editorial, and digital-content services to international clients. Designed and implemented multi-channel campaigns increasing client visibility and engagement. Developed executive-positioning and brand-story frameworks for senior leaders and start-ups. Produced high-impact copy and visual content across websites, annual reports, and video. Collaborated with in-house teams on tone, messaging, and storytelling consistency.

Director of External Communications at Novartis International AG

January 1, 2017 - December 31, 2019

Managed global media relations and issues management; acted as senior press spokesman. Re-engineered the Annual Financial Results Event, improving engagement and metrics. Key contributor to the Alcon spin-off communication strategy, Europe’s largest corporate separation. Coordinated cross-divisional alignment with Investor Relations, Legal, and Public Affairs.

Senior Communications Consultant at Novartis International AG

January 1, 2013 - December 31, 2017

Raised the profile of Enterprise Architecture through strategic internal communications. Built first intranet hub with long- and short-form content, interviews, and white papers. Guided narrative development and stakeholder messaging.

Senior Communications Consultant at Syngenta Crop Protection AG

January 1, 2012 - December 31, 2013

Revamped the MySyngenta intranet; improved navigation and usability. Produced copy, visuals, and design for internal engagement campaigns.

Vice President & Managing Director (Europe) at Gibbs & Soell Communications

January 1, 2010 - December 31, 2012

Directed staff, resources, and budgets across European offices. Returned business to profit after years of losses. Won multiple trade-show awards for client campaigns.

Communications Lead (Project Forward) at F. Hoffmann-La Roche AG

January 1, 2005 - December 31, 2008

Led communications for a pan-European harmonisation programme. Designed strategy that improved alignment and internal cohesion. Raised satisfaction KPIs and achieved measurable improvement in engagement.