Thank you for visiting my profile! I am a multitasking Marketing and Communications Specialist with a strong Wine Expertise, looking forward to networking and building interesting relationships, sharing ideas, opinions and creating value. My passion comes with Wine Marketing, inspired team work and the implementation of innovative Marketing Mix by incorporating bloggers and influencers in order to create a recognizable brand imaging. I have extensive knowledge of internal and external communication strategies and years of hands-on experience in implementing communication and brand awareness activities as well as in inventory management. I truly believe that Learning is a lifelong process though and I have a strong interest in: Growth Marketing for the wine & spirits sector New Technologies and challenging areas of practice Creating opportunities.

Kiriaki Panagiotou

Thank you for visiting my profile! I am a multitasking Marketing and Communications Specialist with a strong Wine Expertise, looking forward to networking and building interesting relationships, sharing ideas, opinions and creating value. My passion comes with Wine Marketing, inspired team work and the implementation of innovative Marketing Mix by incorporating bloggers and influencers in order to create a recognizable brand imaging. I have extensive knowledge of internal and external communication strategies and years of hands-on experience in implementing communication and brand awareness activities as well as in inventory management. I truly believe that Learning is a lifelong process though and I have a strong interest in: Growth Marketing for the wine & spirits sector New Technologies and challenging areas of practice Creating opportunities.

Available to hire

Thank you for visiting my profile! I am a multitasking Marketing and Communications Specialist with a strong Wine Expertise, looking forward to networking and building interesting relationships, sharing ideas, opinions and creating value. My passion comes with Wine Marketing, inspired team work and the implementation of innovative Marketing Mix by incorporating bloggers and influencers in order to create a recognizable brand imaging.

I have extensive knowledge of internal and external communication strategies and years of hands-on experience in implementing communication and brand awareness activities as well as in inventory management. I truly believe that Learning is a lifelong process though and I have a strong interest in: Growth Marketing for the wine & spirits sector New Technologies and challenging areas of practice Creating opportunities.

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Language

English
Advanced
Italian
Beginner
German
Beginner

Work Experience

Head of Operations Thessaloniki Wine and Spirits Trophy at Thessaloniki Wine & Spirits Trophy
March 1, 2021 - Present
Supporting content creation and social media management for the Thessaloniki Wine and Spirits Trophy website and social channels. Building and scheduling monthly newsletters, supporting top list creation, and enhancing opportunities to showcase sponsors and entrants. Assisting with marketing materials, photoshoot coordination, and magazine mailouts.
Director Marketing Communications at Noema Winery
March 1, 2021 - Present
Worked closely with product marketing and sales teams to develop and promote storylines across media and social communities. Managed brand/events/sponsorships including presence at international locations. Handled media relations, campaign execution, corporate communication and branding strategies. Managed social media, SEO, content management, and digital advertising campaigns. Built wine tourism proposals and coordinated influencer visits.
Digital Wine Communicator at @zerodosage
March 1, 2021 - Present
Implemented innovative marketing and branding strategies incorporating bloggers, influencers, social media and online advertising. Built client and strategic partner relationships, monitored campaign statistics and data analysis. Developed sustainable sales growth and brand imaging for clients. Provided consultancy and handled brand strategy design and digital campaign management.
Chief Communications Officer at TSANTALI S.A.
March 1, 2021 - July 14, 2025
Reported directly to the CEO. Developed and promoted marketing storylines for media and social communities. Managed brand, events, sponsorships and media relations. Executed offline and digital campaigns with impact analysis. Handled press office and communication authorizations. Designed product labels, packaging, and sales strategies. Managed wine tourism proposals, social media strategies and crisis management. Led SEO, content management, PPC and email marketing campaigns.
Corporate Communication Manager at TSANTALI S.A.
February 1, 2018 - July 14, 2025
Supported corporate communication and branding strategies. Managed press office and media relations with bloggers and journalists. Researched new products, label design, and sales strategy development. Created wine tourism proposals and coordinated influencer visits. Managed social media strategy and crisis management. Handled SEO, website content, and digital advertising campaigns.
Corporate Communications Executive at TSANTALI S.A.
March 1, 2017 - July 14, 2025
Supported corporate communication and branding strategies. Managed press office communication and media relations. Researched new products and sales strategy. Organized wine tourism proposals and influencer visits. Developed social media strategies and crisis management. Managed SEO and content on websites and social media. Oversaw digital advertising campaigns and reporting based on analytics.
Social Media Manager at KnowCrunch
February 1, 2019 - July 14, 2025
Scheduled and set goals for social media pages. Developed brand awareness, managed content, SEO, and generated inbound traffic. Focused on lead generation and sales development.
Ambassador at the 1st WINETOURISM Congress in Santorini at IMIC 2016
November 30, 2016 - July 14, 2025
Served as Ambassador during the first Wine Tourism Congress in Santorini.
Wine Sales Manager at ERGON FOODS
December 31, 2012 - July 14, 2025
Planned and managed weekly schedules. Assisted Operations Manager in project planning for premium Greek gastronomy product promotion.
Sommelier at Marmita Cooking Lab
November 30, 2012 - July 14, 2025
Conducted wine tasting seminars and was responsible for bespoke events specializing in wine tasting and cocktail experiences for private, social, and corporate clients.
Wine Sales Manager at Oinologos Wine Cellar & Thymiopoulos Vineyards
May 1, 2012 - July 14, 2025
Managed retail wine cellar sales, events, and tastings. Built sales strategies and business plans. Coordinated daily crew activities and assisted vineyard management.
Wine Consultant at YaMas S.A. - Company of Food, Culture and Tourism
November 30, 2009 - July 14, 2025
Managed wine cellar retail sales, events, and tastings.
Wine Consultant at Apostagma, Liquor Store
December 31, 2006 - July 14, 2025
Managed wine cellar retail sales, events, and tastings.
Wine Consultant at Babajim Bros S.A.
December 31, 2006 - July 14, 2025
Provided wine consulting services in retail sales and events within the wine cellar.
Head of Operations Thessaloniki Wine and Spirits Trophy at Thessaloniki Wine & Spirits Trophy
March 1, 2021 - Present
Supporting content creation and uploading, social media management, newsletter scheduling, editorial support including photoshoot coordination and magazine mailouts, production of marketing materials, and helping to diversify and grow the TWST's social audience and reach.
Director Marketing Communications at Noema Winery
March 1, 2021 - Present
Managing brand, media relations, event and sponsorship management including presence abroad, executing offline and digital campaigns, corporate communication and branding strategies, press office management, product research and label designing, wine tourism proposals, social media strategy and community management, SEO, copywriting, digital advertising campaigns, and analytics reporting.
Digital Wine Communicator at @zerodosage
March 1, 2021 - Present
Implementing innovative marketing and branding strategies based on 17 years of marketing and wine expertise. Building relationships with clients and partners, monitoring campaign statistics, and leading successful campaigns incorporating bloggers, influencers, social media, and online advertising to create recognizable brand imaging.
Chief Communications Officer at TSANTALI S.A.
March 31, 2021 - July 14, 2025
Direct reporting to CEO. Managed media relations, brand management, event and sponsorship management including international presence, execution of marketing campaigns, corporate communication and branding strategies, press office and social media management, SEO, copywriting, content, and digital advertising campaign management with analytics reporting.
Corporate Communication Manager at TSANTALI S.A.
February 28, 2018 - July 14, 2025
Supported corporate communication and branding strategies, press office management, product research, label designing, wine tourism proposals, exhibitions and competitions strategy, social media management, SEO, content management, and digital advertising campaigns with analytics reporting.
Corporate Communications Executive at TSANTALI S.A.
March 31, 2017 - July 14, 2025
Supported corporate communication and branding strategies, press office management, product research, label designing, wine tourism proposals, exhibitions and competitions strategy, social media management, SEO, content management, and digital advertising campaigns with analytics reporting.
Social Media Manager at KnowCrunch
February 28, 2019 - July 14, 2025
Scheduled and set goals for social media pages, developed brand awareness, managed content and SEO, and generated inbound traffic to support lead generation and sales development.
Ambassador at the 1st WINETOURISM Congress in Santorini at IMIC 2016
November 30, 2016 - July 14, 2025
Represented the organisation during the first wine tourism congress, supporting the initiative and promoting wine tourism.
Wine Sales Manager at ERGON FOODS
December 31, 2012 - July 14, 2025
Planned and managed weekly schedules and assisted operations manager in project planning for the promotion of premium Greek products domestically and internationally.
Sommelier at Marmita Cooking Lab
November 30, 2012 - July 14, 2025
Conducted wine tasting seminars and was responsible for unique events specializing in wine tasting and cocktail experiences for private and corporate clients.
Wine Sales Manager at Oinologos Wine Cellar & Thymiopoulos Vineyards
May 31, 2012 - July 14, 2025
Managed retail sales, events, wine tastings, business plan and sales strategy development, organized wine tasting events, assisted vineyard management, and coordinated daily crew activities.
Wine Consultant at YaMas S.A. - Company of Food, Culture and Tourism
November 30, 2009 - July 14, 2025
Managed wine cellar retail sales, events, and wine tastings.
Wine Consultant at Apostagma, Liquor Store
December 31, 2006 - July 14, 2025
Managed wine cellar retail sales, events, and wine tastings.
Wine Consultant at Babajim Bros S.A.
December 31, 2006 - July 14, 2025
Managed wine cellar retail sales, events, and wine tastings.
Head of Operations at Thessaloniki Wine & Spirits Trophy
March 1, 2021 - Present
Oversee content creation and social media management, coordinate monthly newsletters, and support editorial tasks. Manage ad-hoc administrative duties, photoshoot coordination, and magazine mailouts. Contribute to marketing materials and sponsor relations, while helping to grow the TWST editorial footprint and event presence.
Founder at Zero Dosage
March 1, 2021 - Present
Marketing professional and wine expert building a digital wine communicator brand. Develop strategy, build client relationships, monitor campaign performance, and lead influencer collaborations to create recognizable brand imaging.
Chief Marketing Communications Officer at Noema Winery
March 1, 2021 - September 30, 2025
Collaborate with product marketing and sales to develop compelling narratives for media and social communities; manage brand, events, sponsorships, and press office; lead end-to-end campaigns (offline and digital) and oversee SEO, copywriting, content management, and digital advertising; coordinate wine tourism proposals and influencer visits; report on analytics.
Chief Communications Officer at Tsantali S.A.
February 1, 2018 - March 31, 2021
Lead corporate communications; brand management; events & sponsorships; media relations; end-to-end campaigns; press office management; product research and packaging design coordination; wine tourism and influencer outreach; social media strategy; SEO and analytics.
Corporate Communications Manager at Tsantali S.A.
March 1, 2017 - February 28, 2018
Support corporate communications and branding; manage press office; collaborate on product research and label design; coordinate wine tourism initiatives and influencer visits; oversee social media activity and crisis management; SEO and content management; manage digital advertising campaigns.
Corporate Communications Executive at Tsantali S.A.
January 1, 2013 - March 31, 2017
Support corporate communications and branding; manage press office; coordinate influencer outreach; participate in exhibitions and competitions; oversee social media, SEO, and content management; manage digital advertising campaigns.
Social Media Manager at KnowCrunch
February 1, 2017 - February 28, 2019
Schedule and manage social media goals; drive brand awareness; oversee content management, SEO, and inbound traffic; support lead generation and sales development.
Ambassador at IMIC 2016, WINETOURISM Congress
January 1, 2016 - November 30, 2016
Ambassador for the 1st WINETOURISM Congress in Santorini; supported event promotion and stakeholder outreach.
Sommelier at Marmita Cooking Lab
September 1, 2010 - November 30, 2012
Lead wine tasting seminars and bespoke events; design and execute wine tasting experiences for private, social, and corporate clients.
Wine Sales Manager at Oinologos Wine Cellar & Thymiopoulos Vineyards
December 1, 2009 - May 31, 2012
Retail sales, events, and wine tastings; assist vineyard management; coordinate on-site promotions and packaging configurations.
Wine Consultant at YaMas S.A. - Company of Food, Culture and Tourism
January 1, 2007 - November 30, 2009
Manage wine cellar operations, retail sales, and events; conduct wine tastings and education activities.
Wine Consultant at Babajim Bros S.A.
August 1, 2003 - December 31, 2006
Wine cellar management, events, and wine tastings for retail and corporate clients.
Wine Sales Manager at Babajim Bros S.A.
August 1, 2003 - December 31, 2006
Manager of Wine Cellar; Retail sales, events and wine tastings; responsible for business planning and sales strategy.
Founder at zerodosage
March 1, 2021 - Present
Marketing professional and wine expert; digital marketing strategies; blogger/influencer collaborations; analytics.

Education

Professional Diploma at The American College of Greece
January 1, 2016 - December 31, 2016
Business Model Canvas at American College of Thessaloniki
January 1, 2015 - December 31, 2016
Tech Mini MBA at Athens Information Technology
January 1, 2015 - December 31, 2016
Professional Diploma in Digital & Social Media Marketing at The American College of Greece
January 1, 2016 - December 31, 2016
Wine & Spirits Consultant at Wine & Spirit Education Trust
January 1, 2006 - December 31, 2019
Digital Marketing Coursework at Harvard Extension School
March 1, 2023 - October 31, 2024
Professional Diploma in Digital & Social Media Marketing at The American College of Greece
January 1, 2016 - December 31, 2016
Business Model Canvas at VentureGarden
January 1, 2015 - December 31, 2016
Tech Mini MBA, Communication and Media Studies at Athens Information Technology
January 1, 2015 - December 31, 2016
Wine & Spirits Consultant at Wine & Spirit Education Trust
January 1, 2006 - December 31, 2019
Professional Diploma in Digital & Social Media Marketing at Harvard Extension School
March 1, 2023 - October 1, 2024
Professional Diploma in Digital & Social Media Marketing at The American College of Greece
January 1, 2016 - December 31, 2016
Business Model Canvas at VentureGarden (Athens Information Technology)
January 1, 2015 - December 31, 2016
Tech Mini MBA, Communication and Media Studies at Athens Information Technology
January 1, 2015 - December 31, 2016

Qualifications

WINE & SPIRITS CONSULTANT
January 1, 2006 - December 31, 2019
Professional Diploma in Digital & Social Media Marketing
January 1, 2016 - December 31, 2016
Business Model Canvas
January 1, 2015 - December 31, 2016
Tech Mini MBA, Communication and Media Studies
January 1, 2015 - December 31, 2016
WINE & SPIRITS CONSULTANT
January 1, 2006 - December 31, 2019
Professional Diploma in Digital & Social Media Marketing
January 1, 2016 - December 31, 2016
VentureGarden, Business Model Canvas
January 1, 2015 - December 31, 2016
Tech Mini MBA, Communication and Media Studies
January 1, 2015 - December 31, 2016
Wine & Spirits Consultant
January 1, 2006 - December 31, 2019
Digital & Social Media Marketing (Professional Diploma)
January 1, 2016 - December 31, 2016
Business Model Canvas
January 1, 2015 - December 31, 2016
Tech Mini MBA, Communication and Media Studies
January 1, 2015 - December 31, 2016
Digital Marketing Coursework
March 1, 2023 - October 31, 2024
Wine & Spirits Consultant
January 1, 2006 - December 31, 2019
Professional Diploma in Digital & Social Media Marketing
January 1, 2016 - December 31, 2016
Professional Diploma in Digital & Social Media Marketing
March 1, 2023 - October 1, 2024
Business Model Canvas
January 1, 2015 - December 31, 2016
Tech Mini MBA, Communication and Media Studies
January 1, 2015 - December 31, 2016

Industry Experience

Consumer Goods, Retail, Travel & Hospitality, Media & Entertainment, Professional Services, Manufacturing, Agriculture & Mining, Other