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Solution-oriented marketing professional adept at crafting engaging campaigns rooted in process efficiency and real data learnings. With background managing best-in-class digital advertising for prominent consumer brands and overseeing marketing plans for a major retailer, I can fluidly adapt to any task at hand. My diligent, detail-oriented nature and a drive to advocate best practices guarantees high quality delivery every time.…Solution-oriented marketing professional adept at crafting engaging campaigns rooted in process efficiency and real data learnings. With background managing best-in-class digital advertising for prominent consumer brands and overseeing marketing plans for a major retailer, I can fluidly adapt to any task at hand. My diligent, detail-oriented nature and a drive to advocate best practices guarantees high quality delivery every time.

Kiara Recchione

Marketing Strategist, Brand Strategist, Content Creator, +2

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Solution-oriented marketing professional adept at crafting engaging campaigns rooted in process efficiency and real data learnings. With background managing best-in-class digital advertising for prominent consumer brands and overseeing marketing plans for a major retailer, I can fluidly adapt to any task at hand. My diligent, detail-oriented nature and a drive to advocate best practices guarantees high quality delivery every time.…Solution-oriented marketing professional adept at crafting engaging campaigns rooted in process efficiency and real data learnings. With background managing best-in-class digital advertising for prominent consumer brands and overseeing marketing plans for a major retailer, I can fluidly adapt to any task at hand. My diligent, detail-oriented nature and a drive to advocate best practices guarantees high quality delivery every time.

Available to hire

Solution-oriented marketing professional adept at crafting engaging campaigns rooted in process efficiency and real data learnings.

With background managing best-in-class digital advertising for prominent consumer brands and overseeing marketing plans for a major retailer, I can fluidly adapt to any task at hand. My diligent, detail-oriented nature and a drive to advocate best practices guarantees high quality delivery every time.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Work Experience

Marketing Strategy Planner at Giant Eagle Inc

June 1, 2024 - Present

Devise quarterly marketing planning alongside key stakeholders of department portfolios factoring in merchandising product priorities, key business promotions, and customer intelligence data. Lead cross-functional teams of eight in full execution of select supermarket, loyalty program, and curbside online ordering service promotional campaigns; convert marketing plans into campaigns supporting print and digital assets. Compile strategy decks of independently owned programs leveraging best in consumer insight and industry trends. Spearhead work through conversation initiation and set-up in work management software covering timeline, budget allocation, talent resourcing and asset localization; monitor application of strategy and branding cohesion until hand-off. Implement agile methodologies to address observed workplace inefficiencies, increasing team productivity by 25%.

English Language Assistant at Escuela Oficial de Idiomas

October 1, 2023 - May 1, 2024

Planned and delivered monthly programming for eight adult English classes; focused presentations on current-events and cultural dynamics at play.

Project Manager at Grey Group

January 1, 2021 - September 1, 2023

Managed full creative and technical development of multi-channel digital advertising campaigns across website, email and CRM tactics, social media, and paid media assets. Consulted with clients on promotional asks and translated request into all-encompassing contract. Launched project initiation through budget estimation, creation of project schedule, and meeting organization. Guided work by maintaining communication with cross-functional team members, managing the resourcing of project contributors, driving evolution of work and quality assurance, and flagging any potential roadblocks. Oversaw compilation of marketing science reports; encouraged tweaks to future ad iterations based on data learnings for client buy-in.