Available to hire
I’m a Prompt Engineer and AI Content Specialist with extensive experience building consumer-facing AI products at Meta across Facebook, Instagram, and WhatsApp.
I focus on prompt logic, output quality control, rule-based content systems, and character development for generative AI platforms; I refine AI outputs for brand alignment, user experience, and launch readiness.
Experience Level
Expert
Expert
Language
English
Fluent
Work Experience
Senior Content Engineer at Meta Platforms (Meta AI) – Meta Superintelligence Labs
February 1, 2025 - November 1, 2025Led prompt engineering and product quality strategy for Meta AI's integration across Facebook, Instagram, and WhatsApp, from defining use cases and product-market fit through system prompt design and iteration to ensure quality standards.
Product Content Operations Manager, Generative AI at Meta Platforms Singapore
July 1, 2023 - February 1, 2025Built AI characters for Meta's consumer Gen‑AI launch, including an astralogy character and career coach. Developed personas, system prompts, and conditional logic for differentiated outputs across character types; led product experiments and governance for safe, high-quality outputs.
Product Content Operations Manager, Generative AI at Meta Platforms Singapore
July 1, 2022 - July 1, 2023Led across-functional initiative with a team of 8 FTEs and contractors to redesign and scale content delivery for Reels, owning experiment design, reporting, and prioritization while tripling relevant content served and lifting engagement.
Launch Editor & Product Lead at BBC Global News, Singapore
May 1, 2019 - July 1, 2020Led end-to-end launch of BBC WorkLife product, defining product and editorial strategy, translating vision into product requirements, and building teams and systems to deliver while doubling sponsorship revenue to $2 million in the first year.
Deputy Editor at BBC Global News Singapore, BBC Capital
February 1, 2016 - May 1, 2019Managed operations of a global features vertical, overseeing a team of five staff and 100 freelancers globally, while leading video and social product strategy.
Assistant Editor at BBC Global News Singapore
February 1, 2014 - February 1, 2016Developed and executed APA C product and editorial strategy across four global features, tailoring content to regional audiences, growing the freelancer network, and increasing regional output.
Managing Editor, Magazine & Web at ANZA Magazine, Singapore
January 1, 2012 - January 1, 2014Led editorial direction for ANZA Magazine & Web, with responsibilities spanning content strategy, production and distribution across Singapore and regional audiences.
Reporter at NZME Herald on Sunday, Auckland
January 1, 2009 - January 1, 2011Reported on national and local news, covering a range of topics and contributing to weekly editions.
Education
Postgraduate Diploma in Journalism at AUT University, Auckland
January 11, 2030 - February 7, 2026Bachelor of Arts, History at University of Auckland
January 11, 2030 - February 7, 2026Qualifications
Industry Experience
Media & Entertainment, Software & Internet, Professional Services
Experience Level
Expert
Expert
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