With over a decade of hands-on experience, I’m a results-driven Senior Graphic Designer passionate about creating standout visuals that elevate brands. I specialize in dynamic digital campaigns and meticulously crafted print materials, bringing a strategic approach to design that captures attention and drives engagement. My expertise spans Adobe Creative Suite, HTML, CSS, animation, and typography, allowing me to seamlessly execute projects across platforms. I enjoy collaborating to produce cohesive brand identities, engaging email marketing campaigns, and impactful video content.…With over a decade of hands-on experience, I’m a results-driven Senior Graphic Designer passionate about creating standout visuals that elevate brands. I specialize in dynamic digital campaigns and meticulously crafted print materials, bringing a strategic approach to design that captures attention and drives engagement. My expertise spans Adobe Creative Suite, HTML, CSS, animation, and typography, allowing me to seamlessly execute projects across platforms. I enjoy collaborating to produce cohesive brand identities, engaging email marketing campaigns, and impactful video content.WWW…
With over a decade of hands-on experience, I’m a results-driven Senior Graphic Designer passionate about creating standout visuals that elevate brands. I specialize in dynamic digital campaigns and meticulously crafted print materials, bringing a strategic approach to design that captures attention and drives engagement. My expertise spans Adobe Creative Suite, HTML, CSS, animation, and typography, allowing me to seamlessly execute projects across platforms. I enjoy collaborating to produce cohesive brand identities, engaging email marketing campaigns, and impactful video content.…With over a decade of hands-on experience, I’m a results-driven Senior Graphic Designer passionate about creating standout visuals that elevate brands. I specialize in dynamic digital campaigns and meticulously crafted print materials, bringing a strategic approach to design that captures attention and drives engagement. My expertise spans Adobe Creative Suite, HTML, CSS, animation, and typography, allowing me to seamlessly execute projects across platforms. I enjoy collaborating to produce cohesive brand identities, engaging email marketing campaigns, and impactful video content.WWWW…
Available to hire
With over a decade of hands-on experience, I’m a results-driven Senior Graphic Designer passionate about creating standout visuals that elevate brands. I specialize in dynamic digital campaigns and meticulously crafted print materials, bringing a strategic approach to design that captures attention and drives engagement.
My expertise spans Adobe Creative Suite, HTML, CSS, animation, and typography, allowing me to seamlessly execute projects across platforms. I enjoy collaborating to produce cohesive brand identities, engaging email marketing campaigns, and impactful video content.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
Work Experience
Education
FdSc – 3D Modelling & Animation/ CGI at Bournemouth University
January 1, 2006 - December 31, 2009A levels at Loughborough College
January 1, 2005 - December 31, 2006GCSEs at De Lisle College
January 1, 1997 - December 31, 2004COSHH training at Other
January 1, 2010 - December 31, 2010Food and Hygiene level 2 at Other
January 1, 2010 - December 31, 2010Qualifications
Industry Experience
Media & Entertainment, Consumer Goods, Professional Services, Software & Internet, Retail, Healthcare, Transportation & Logistics, Wholesale & Distribution, Other
PCA Skin Roller Banner Design
Designed for a professional skincare exhibition, this roller banner for PCA Skin was created to be both visually arresting and brand-aligned — a piece that could stand tall in a crowded space and instantly communicate trust, clarity, and clinical confidence.
The deep blue backdrop was chosen deliberately — a refined, calming shade that conveys both professionalism and a sense of care. Against the often chaotic visual noise of trade events, this cooler tone acts as a moment of pause, drawing the eye and inviting engagement. It also aligns seamlessly with PCA Skin’s clean, clinical identity, reinforcing the science-led ethos behind their products.
Large-scale, high-contrast typography ensures legibility at a distance — essential in a busy exhibition hall where time and attention are limited. Key product messages are distilled into short, impactful statements, supported by generous spacing and a structured hierarchy to guide the viewer’s gaze from top to call-to-action.
Imagery is minimal but purposeful, allowing the brand story to breathe. The restrained design creates a premium feel, helping PCA Skin stand apart as a brand rooted in both dermatological science and aesthetic care.
In short, this banner wasn’t just designed to be seen — it was designed to be remembered. A quietly confident piece that speaks volumes in a matter of seconds.…Designed for a professional skincare exhibition, this roller banner for PCA Skin was created to be both visually arresting and brand-aligned — a piece that could stand tall in a crowded space and instantly communicate trust, clarity, and clinical confidence.
The deep blue backdrop was chosen deliberately — a refined, calming shade that conveys both professionalism and a sense of care. Against the often chaotic visual noise of trade events, this cooler tone acts as a moment of pause, drawing the eye and inviting engagement. It also aligns seamlessly with PCA Skin’s clean, clinical identity, reinforcing the science-led ethos behind their products.
Large-scale, high-contrast typography ensures legibility at a distance — essential in a busy exhibition hall where time and attention are limited. Key product messages are distilled into short, impactful statements, supported by generous spacing and a structured hierarchy to guide the viewer’s gaze from top to call-to-action.
Imagery is minimal but purposeful, allowing the brand story to breathe. The restrained design creates a premium feel, helping PCA Skin stand apart as a brand rooted in both dermatological science and aesthetic care.
In short, this banner wasn’t just designed to be seen — it was designed to be remembered. A quietly confident piece that speaks volumes in a matter of seconds.WW…
IDENTIYU Ltd Website Design
For IDENTIYU Ltd, I designed a modern, responsive website to showcase their identity verification solution, ID2 CHECK, with a sharp focus on visual trust, clarity, and brand presence. At the heart of the design was a bold, rich colour palette — carefully chosen to evoke confidence, security, and innovation.
The use of deep, saturated tones — ranging from sophisticated navy to high-impact accent colours — brought a sense of authority and digital maturity to the user experience. These rich hues helped differentiate IDENTIYU in a market often dominated by overly clinical or overly techy visuals. Instead, the colours struck a balance between approachability and professionalism, speaking to both enterprise-level clients and modern tech users.
Contrast played a key role in drawing attention to key areas: high-colour CTA buttons stood out clearly against darker sections, guiding users seamlessly toward action. Carefully layered backgrounds created a sense of depth and structure, while maintaining visual simplicity and a smooth scrolling experience.
Typography and iconography were intentionally paired with the colour scheme to maintain legibility and flow, while the overall palette worked to reduce visual fatigue — important for users exploring the product across devices.
In short, the use of rich, dynamic colour wasn’t just aesthetic — it was strategic. It elevated the perceived value of the product, reinforced trust in a sensitive service space, and supported a seamless digital journey that reflected IDENTIYU’s forward-thinking approach to identity verification.…For IDENTIYU Ltd, I designed a modern, responsive website to showcase their identity verification solution, ID2 CHECK, with a sharp focus on visual trust, clarity, and brand presence. At the heart of the design was a bold, rich colour palette — carefully chosen to evoke confidence, security, and innovation.
The use of deep, saturated tones — ranging from sophisticated navy to high-impact accent colours — brought a sense of authority and digital maturity to the user experience. These rich hues helped differentiate IDENTIYU in a market often dominated by overly clinical or overly techy visuals. Instead, the colours struck a balance between approachability and professionalism, speaking to both enterprise-level clients and modern tech users.
Contrast played a key role in drawing attention to key areas: high-colour CTA buttons stood out clearly against darker sections, guiding users seamlessly toward action. Carefully layered backgrounds created a sense of depth and structure, while maintaining visual simplicity and a smooth scrolling experience.
Typography and iconography were intentionally paired with the colour scheme to maintain legibility and flow, while the overall palette worked to reduce visual fatigue — important for users exploring the product across devices.
In short, the use of rich, dynamic colour wasn’t just aesthetic — it was strategic. It elevated the perceived value of the product, reinforced trust in a sensitive service space, and supported a seamless digital journey that reflected IDENTIYU’s forward-thinking approach to identity verification.WW…
Social Media: Meet the Team Post
As part of a wider strategy to humanise the brand and strengthen customer relationships, I designed a social media post introducing a member of the customer service team (one of many). The goal was to bring personality to the forefront, while staying firmly within brand guidelines.
The layout followed the established visual language — consistent colour palette, clean typography, and a friendly yet professional tone. Imagery was key: we used a warm, approachable portrait paired with light, conversational copy that highlighted the team member’s role, interests, and passion for helping customers.
This balance of clarity and personality helped reinforce the brand’s commitment to transparency and authentic communication. It wasn’t just about showcasing the team — it was about making the customer experience feel more human, more relatable, and more trustworthy.
The post performed strongly in terms of engagement, with positive feedback from both customers and internal teams — a small but meaningful step in building lasting brand connection.…As part of a wider strategy to humanise the brand and strengthen customer relationships, I designed a social media post introducing a member of the customer service team (one of many). The goal was to bring personality to the forefront, while staying firmly within brand guidelines.
The layout followed the established visual language — consistent colour palette, clean typography, and a friendly yet professional tone. Imagery was key: we used a warm, approachable portrait paired with light, conversational copy that highlighted the team member’s role, interests, and passion for helping customers.
This balance of clarity and personality helped reinforce the brand’s commitment to transparency and authentic communication. It wasn’t just about showcasing the team — it was about making the customer experience feel more human, more relatable, and more trustworthy.
The post performed strongly in terms of engagement, with positive feedback from both customers and internal teams — a small but meaningful step in building lasting brand connection.WW…
YVOIRE by LG Chem Magazine Spread
For this editorial spread introducing YVOIRE — LG Chem’s premium line of aesthetic fillers — I designed a clean, high-impact layout that mirrored the precision and sophistication of the brand itself.
The foundation of the piece was a tight grid system, allowing for clear structure while giving space for visual breathing room. This approach ensured that product imagery, scientific credibility, and brand elegance could co-exist harmoniously across the page.
Typography played a central role: I opted for a sharp, modern typeface that brought clarity and edge, with careful attention to hierarchy and pacing. Headlines stood crisp and confident, while body copy flowed with grace, supporting the reader’s journey without distraction.
Visually, the design leaned into restraint — subtle tonal contrasts, refined use of white space, and a minimal colour palette drawn from YVOIRE’s own identity. The result was a spread that felt clinical yet aspirational, perfectly suited to its audience of professionals in the aesthetic medicine space.
This wasn’t just a layout — it was a balance of trust, beauty, and science brought to life on the page.…For this editorial spread introducing YVOIRE — LG Chem’s premium line of aesthetic fillers — I designed a clean, high-impact layout that mirrored the precision and sophistication of the brand itself.
The foundation of the piece was a tight grid system, allowing for clear structure while giving space for visual breathing room. This approach ensured that product imagery, scientific credibility, and brand elegance could co-exist harmoniously across the page.
Typography played a central role: I opted for a sharp, modern typeface that brought clarity and edge, with careful attention to hierarchy and pacing. Headlines stood crisp and confident, while body copy flowed with grace, supporting the reader’s journey without distraction.
Visually, the design leaned into restraint — subtle tonal contrasts, refined use of white space, and a minimal colour palette drawn from YVOIRE’s own identity. The result was a spread that felt clinical yet aspirational, perfectly suited to its audience of professionals in the aesthetic medicine space.
This wasn’t just a layout — it was a balance of trust, beauty, and science brought to life on the page.WW…
Keep Cover Ltd Event Leaflet
For Keep Cover Ltd’s upcoming industry event, I created a double-sided leaflet designed to catch attention and hold it. The goal was twofold: to reflect the brand’s professionalism and reliability, while ensuring the content was clear, engaging, and easy to digest in a busy event setting.
Drawing from their established brand identity, I used the existing colour palette and typography to maintain consistency and build instant recognition. The layout was crafted to balance structure with space — allowing the key messages to breathe without losing impact. Headlines were bold but not brash, leading the eye naturally through the content.
On the front, I focused on an approachable introduction to the company’s services, paired with strong, reassuring visuals that reinforced their promise of cover you can count on. The reverse side offered practical information — contact details, service highlights, and a concise call to action — all arranged for quick scanning.
The result? A clean, confident piece of collateral that not only held its own in a sea of event handouts, but felt unmistakably Keep Cover from start to finish.…For Keep Cover Ltd’s upcoming industry event, I created a double-sided leaflet designed to catch attention and hold it. The goal was twofold: to reflect the brand’s professionalism and reliability, while ensuring the content was clear, engaging, and easy to digest in a busy event setting.
Drawing from their established brand identity, I used the existing colour palette and typography to maintain consistency and build instant recognition. The layout was crafted to balance structure with space — allowing the key messages to breathe without losing impact. Headlines were bold but not brash, leading the eye naturally through the content.
On the front, I focused on an approachable introduction to the company’s services, paired with strong, reassuring visuals that reinforced their promise of cover you can count on. The reverse side offered practical information — contact details, service highlights, and a concise call to action — all arranged for quick scanning.
The result? A clean, confident piece of collateral that not only held its own in a sea of event handouts, but felt unmistakably Keep Cover from start to finish.WW…
12 Days of Christmas
To celebrate the 12 Days of Christmas, we launched an exciting limited-time promotion. Each day, customers were treated to a unique gift, with riddles shared to add a playful twist and encourage engagement. The riddles invited everyone to guess the gift before it was revealed, creating a sense of anticipation. This festive fun was carried across all our platforms, including our website, social media, leaflets enclosed with orders, and video teasers.
The project required a distinctly festive touch, so I began by gathering inspiration from platforms like Pinterest, Behance, and Google Images. Once I settled on a direction—a modern take on classic Dickens—I focused on creating the logo as the centrepiece. For this, I selected Royal Signage, a font brimming with character and featuring a wealth of alternative glyphs, allowing me to customise it to perfectly suit the style.
To complement the traditional theme, I chose a colour palette designed to evoke a sense of childlike magic and nostalgia. While red and gold are classic festive colours and could risk feeling overused, I ensured the visuals remained vibrant and engaging by emphasising saturation and contrast.
Next, I needed a supporting font that balanced legibility with the theme's Victorian-inspired aesthetic. After careful consideration, I selected Carrig Pro—a serif font with a contemporary twist. Adjusting the weight and size for headings and body text allowed it to harmonise beautifully with the overall design.
To tie everything together, I decided that glittering snowflakes would be the most natural supporting elements. To avoid being clichéd, I opted to colour them gold rather than the traditional white, enhancing their magical appeal and adding a touch of elegance. Finally, a balanced composition was used to give the viewer a comfortable experience while being able to appreciate all elements at their leisure.
graphicdesigner logo illustrator webdesigner designer branding…To celebrate the 12 Days of Christmas, we launched an exciting limited-time promotion. Each day, customers were treated to a unique gift, with riddles shared to add a playful twist and encourage engagement. The riddles invited everyone to guess the gift before it was revealed, creating a sense of anticipation. This festive fun was carried across all our platforms, including our website, social media, leaflets enclosed with orders, and video teasers.
The project required a distinctly festive touch, so I began by gathering inspiration from platforms like Pinterest, Behance, and Google Images. Once I settled on a direction—a modern take on classic Dickens—I focused on creating the logo as the centrepiece. For this, I selected Royal Signage, a font brimming with character and featuring a wealth of alternative glyphs, allowing me to customise it to perfectly suit the style.
To complement the traditional theme, I chose a colour palette designed to evoke a sense of childlike magic and nostalgia. While red and gold are classic festive colours and could risk feeling overused, I ensured the visuals remained vibrant and engaging by emphasising saturation and contrast.
Next, I needed a supporting font that balanced legibility with the theme's Victorian-inspired aesthetic. After careful consideration, I selected Carrig Pro—a serif font with a contemporary twist. Adjusting the weight and size for headings and body text allowed it to harmonise beautifully with the overall design.
To tie everything together, I decided that glittering snowflakes would be the most natural supporting elements. To avoid being clichéd, I opted to colour them gold rather than the traditional white, enhancing their magical appeal and adding a touch of elegance. Finally, a balanced composition was used to give the viewer a comfortable experience while being able to appreciate all elements at their leisure.
graphicdesigner logo illustrator webdesigner designer brandingWW…
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