Available to hire
A bold, results-driven Account Manager specializing in PR, Influencer Marketing, and Social Media across travel, lifestyle, fashion, and entertainment. Known for my passion, dedication, and hands-on approach, I bring strong creative instincts and strategic thinking to develop high-impact campaigns that cut through the noise and drive meaningful results. I have a proven track record of securing top-tier media coverage, drive millions in earned impressions, while thriving in fast-paced environments where I build strong client relationships, collaborate across teams, and consistently exceed KPIs while elevating brand presence.
Skills
Experience Level
Intermediate
Work Experience
PR Account Specialist & Travel Trade Sales Account Representative at Sundae Creative
October 1, 2024 - March 1, 2026Developed and managed high-impact communications campaigns aligned with strategic visions and measurable objectives, supporting clients' business goals. Served as primary point of contact for clients, overseeing day-to-day communications to ensure alignment on strategy, timelines, and deliverables. Secured 50+ editorial placements and generated over 185 million media impressions (estimated value of $23M) in a single quarter. Planned and executed client events with PR and influencer activations, enhancing brand visibility and engagement. Hosted VIP influencer events in Toronto and Montreal, generating earned media impressions. Collaborated with Influencer Marketing and Social Media teams to deliver a cohesive 360-degree approach and meet KPIs. Created and scheduled social media content, including the use of assets and generating AI content aligned with brand aesthetics and vision. Re-purposed and optimized content for maximum engagement across Instagram, TikTok, Pinterest and other plat
PR Account Specialist & Travel Trade Sales Account Representative at Reach Global Marketing
June 1, 2021 - September 1, 2024Developed high-impact campaigns aligned with strategic visions and measurable objectives; served as primary client contact; oversaw day-to-day communications to ensure alignment on strategy, timelines, and deliverables. Secured 50+ editorial placements and generated 185M+ media impressions in a single quarter. Planned and executed client events with PR and influencer activations, enhancing brand visibility and engagement. Hosted VIP influencer events in Toronto and Montreal, generating earned media impressions. Collaborated with Influencer Marketing and Social Media teams to ensure a cohesive 360-degree approach and delivered on KPIs. Created and scheduled social media content, repurposing assets and generating AI content aligned with brand aesthetics. Optimized content for maximum engagement across Instagram, TikTok, and Pinterest.
Education
Honours Bachelor of Public Relations Management at Centennial College
January 1, 2017 - January 1, 2021Qualifications
Industry Experience
Media & Entertainment, Travel & Hospitality, Professional Services
Skills
Experience Level
Intermediate
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