Available to hire
Hi, I’m Kika Adamou, a passionate and outgoing professional specializing in PR, events, and social media. I love creating culturally relevant, diverse, and inclusive content that truly connects brands with their audiences. My experience spans managing multiple projects in fast-paced environments, working both independently and within teams.
Aside from my professional career, I’m finishing drama school this summer—a lifelong dream I’ve been balancing alongside freelance work. I also have a passion for live music, art, travel, and upcycling. When I’m not working, you might find me at gigs, festivals, or exploring antique fairs for hidden gems.
Experience Level
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Greek, Modern
Intermediate
Work Experience
PR MANAGER at NGPR
August 1, 2023 - June 10, 2024As a freelance PR specialist managing public relations for seven fashion and lifestyle brands, responsibilities include creating and executing PR campaigns, securing media placements in top-tier publications, developing strong relationships with journalists and influencers, handling press release writing, media outreach, and organising press events and product launches. Also tracks campaign performance, manages brand communications, and provides strategic advice to ensure each brand's story resonates with its target audience.
FOUNDER at VA Kika
January 1, 2022 - June 10, 2024Running a Virtual Assistant business providing tailored support to brands to amplify their presence and streamline operations. Specialized in PR, social media strategy, and content creation helping brands connect with their audiences through culturally relevant, inclusive, and diverse storytelling.
SENIOR ACCOUNT EXECUTIVE at Purple PR
May 1, 2021 - July 31, 2021Supported Account Managers on communication and networking with all clients and media, building strong rapport and credibility based on trust. Proactively pitched story ideas to achieve maximum editorial coverage across brands. Monitored media, print, digital and social channels for brand coverage and competitor activity. Handled product and image call-ins and compiled and managed mass mail outs. Compiled reports and coverage presentations for clients.
MEMBERSHIP MANAGER at LOCA
May 1, 2018 - April 30, 2021Onboarded 219 brands and 468 individuals ensuring diversity and representation. Managed new member acquisition and retention, responding to queries with multiple priorities and tight deadlines. Coordinated and hosted masterclasses, managed community engagement via content and partnerships across media and press. Supported offline event planning and guestlist coordination. Organised online events during COVID, assisted in securing funding, and mentored interns.
WOMENSWEAR COORDINATOR / VIP ASSISTANT at IPR London
August 1, 2017 - February 28, 2018Created trend mailers, secured coverage in British Vogue and other leading publications. Managed sample requests and showroom appointments, monitored and reported on press and influencer coverage, compiled monthly PR reports, supported PR activity across womenswear and Paperchase accounts, and handled PR database updates and administration.
PR AND EVENTS COORDINATOR at Tuza Jewelry New York
June 1, 2017 - July 31, 2017Worked as PR and events coordinator, contributing to event planning and promotional activities.
EVENTS COORDINATOR at The London Textile Fair
October 1, 2016 - May 31, 2017Managed event coordination tasks for The London Textile Fair.
PR Manager at NGPR
August 1, 2023 - June 5, 2024As a freelance PR specialist for NG PR, I manage public relations for seven fashion and lifestyle brands. My duties include creating and executing PR campaigns, securing top-tier media placements, and fostering relationships with journalists and influencers. I also handle press release writing, media outreach, and organize press events and product launches. Additionally, I track campaign performance, manage brand communications, and provide strategic advice to ensure each brand’s story effectively reaches its target audience.
Founder at VA Kika
January 1, 2022 - June 5, 2024I run my own Virtual Assistant business providing tailored support to brands, specializing in PR, social media strategy, and content creation. I help brands enhance their presence and connect with audiences through culturally relevant, inclusive, and diverse storytelling. My clients include Amrika, Million Pound Homes, Kiele Beauty, Orford’s, Save Our Scene, Zoe Mallet Life Coaching, NGPR, Phillip Colbert, Dolly Gorman Art, and Koactt.
Senior Account Executive at Purple PR
May 1, 2021 - July 31, 2021Supported Account Managers in client communication and media networking, building strong rapport and credibility. Proactively pitched story ideas to maximize editorial coverage across brands. Monitored print, digital, and social media channels for brand coverage and competitor activity. Managed product and image call-ins and coordinated mass mail outs. Compiled reports and coverage presentations for clients.
Membership Manager at LOCA
May 1, 2018 - April 30, 2021Onboarded brands and individuals to the LOCA platform ensuring diversity and representation. Managed new member acquisition and retention while responding to queries and balancing priorities. Coordinated and hosted masterclasses with invite and RSVP management. Led community engagement through tailored content and partnerships across social media and press. Supported offline event planning and guestlist coordination, organized online events, and secured funding via sponsor management. Launched and grew LOCA’s Instagram account and mentored interns.
Womenswear Coordinator / VIP Assistant at IPR London
August 1, 2017 - February 28, 2018Created trend mailers and secured media coverage in top fashion publications. Managed sample requests and showroom appointments using Fashion GPS. Monitored and reported on press, online, and influencer coverage. Compiled monthly PR reports and supported PR activities for womenswear and Paperchase accounts. Performed PR database updates and general administrative tasks.
PR and Events Coordinator at Tuza Jewelry New York
June 1, 2017 - July 31, 2017Coordinated PR and event activities for jewelry brand in New York.
Events Coordinator at The London Textile Fair
October 1, 2016 - May 31, 2017Managed event coordination duties at The London Textile Fair from October 2016 to May 2017.
PR Manager at NGPR
August 1, 2023 - June 5, 2024As a freelance PR specialist for NG PR, I manage public relations for seven fashion and lifestyle brands. Responsibilities include creating and executing PR campaigns, securing media placements in top-tier publications, developing strong relationships with journalists, influencers, and key industry contacts. I handle press release writing, media outreach, and organising press events and product launches. Additionally, I track campaign performance, manage brand communications, and provide strategic advice to ensure each brand's story resonates with its target audience.
Founder at VA Kika
January 1, 2022 - June 5, 2024As the founder of VA Kika, I run my own Virtual Assistant business, providing tailored support to brands looking to amplify their presence and streamline operations. Specialising in PR, social media strategy, and content creation, I help brands connect with their audiences through culturally relevant, inclusive, and diverse storytelling. Past and current clients include those for social management and content creation, public relations, and brand acquisition and content creation.
Senior Account Executive at Purple PR
May 1, 2021 - July 31, 2021Supported Account Managers on communication and networking with all clients and media, building strong rapport and credibility. Proactively pitched story ideas to achieve maximum editorial coverage across brands. Monitored media coverage and competitor activity across all channels. Handled product and image call-ins and managed all mass mail outs. Compiled reports and coverage presentations for all clients.
Membership Manager at LOCA
May 1, 2018 - April 30, 2021Onboarded 219 brands and 468 individuals to the platform ensuring diversity and representation. Managed new member acquisition and retention, responding to queries while balancing multiple priorities and deadlines. Coordinated and hosted masterclasses handling invites, RSVP, prep, and follow-ups. Led community engagement through tailored content and partnerships across social media, press, and owned channels. Supported offline event planning and guestlist coordination to boost retention. Organised online events during COVID with industry leaders. Assisted in securing funding through sponsorships. Launched and grew Instagram account gaining 300 followers quickly. Mentored and managed interns with tailored plans.
Womenswear Coordinator / VIP Assistant at IPR London
August 1, 2017 - February 28, 2018Created trend mailers and secured coverage in British Vogue, Stylist, Red, Marie Claire, You, and Evening Standard Online. Managed sample requests and showroom appointments. Monitored and reported on press, online, and influencer coverage. Compiled monthly PR reports including sample movement, coverage, AVE, and highlights. Supported PR activity across womenswear and Paperchase accounts. Handled PR database updates and general admin.
PR and Events Coordinator at Tuza Jewelry New York
June 1, 2017 - July 31, 2017PR and events coordination role handled during time in New York.
Events Coordinator at The London Textile Fair
October 1, 2016 - May 31, 2017Coordinated events for London Textile Fair.
Education
Diploma at The New York Film Academy
January 1, 2015 - May 1, 2015A-Levels at Highgate Wood Sixth Form
January 1, 2011 - December 31, 2014Diploma at The New York Film Academy
May 1, 2015 - May 31, 2015A-Levels at Highgate Wood Sixth Form
January 1, 2011 - December 31, 2014Diploma at The New York Film Academy
May 1, 2015 - May 31, 2015A-Levels at Highgate Wood Sixth Form
January 1, 2011 - December 31, 2014Qualifications
Social Media Manager Course
February 1, 2021 - February 28, 2021Social Media Manager Course
February 1, 2021 - February 28, 2021Social Media Manager Course
February 1, 2021 - February 28, 2021Industry Experience
Media & Entertainment, Retail, Professional Services, Travel & Hospitality, Consumer Goods, Non-Profit Organization
Experience Level
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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