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Senior UX/UI Designer with 7+ years of experience designing end-to-end web and digital products (B2B and B2C). Partner with product, engineering, and leadership teams to drive UX strategy, design systems, and user-centered web solutions. Proven impact on growth, usability, and conversion metrics.…

Kiki

UX Designer, UI Designer, Product Designer, +3

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Senior UX/UI Designer with 7+ years of experience designing end-to-end web and digital products (B2B and B2C). Partner with product, engineering, and leadership teams to drive UX strategy, design systems, and user-centered web solutions. Proven impact on growth, usability, and conversion metrics.…

Available to hire

Senior UX/UI Designer with 7+ years of experience designing end-to-end web and digital products (B2B and B2C). Partner with product, engineering, and leadership teams to drive UX strategy, design systems, and user-centered web solutions. Proven impact on growth, usability, and conversion metrics.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Work Experience

UX/UI Designer at Freelancer

October 1, 2024 - Present

Consulted and designed user-centric interfaces for fintech web platforms, a booking application, and a nanotechnology product site, aligning information architecture with business and user goals. Conducted user research and prototyped flows in Figma, using AI-assisted ideation and layout suggestions to streamline wireframing and create seamless navigation. Ensured responsive, accessible designs for global audiences through usability testing.

Senior UI/UX Designer at Sedgwick Richardson Design Agency

June 1, 2022 - October 1, 2024

Drove UI/UX redesigns for B2B and financial services platforms, conducting user interviews, stakeholder workshops, and competitive analysis to identify usability issues and product opportunities. Prototyped interactive flows using A/B testing and data-driven insights to optimize journeys and key conversion paths, delivering responsive, WCAG-compliant interfaces across web and mobile products. Built scalable design systems (components, tokens, and documentation) to improve cross-platform consistency and handoff efficiency with development teams. Clients include Peak Re, Dragon Capital, Jeragm, Coca Cola.

UX/UI Designer at Analogfolk Design Agency

October 1, 2020 - March 1, 2022

Designed UI/UX for large-scale marketing and e-commerce interfaces, delivering accessible, responsive web and mobile experiences aligned with brand and usability standards. Created social media visuals and digital assets for global financial services campaigns, following established brand guidelines and design systems. Conducted user research, usability testing, and iterative design cycles to maintain consistency across web and mobile touchpoints and improve overall product experience. Clients include HSBC, Invesco, Gotyme, Nike, Herman Miller.

UI/UX Designer at InsureWin (In-house)

June 1, 2018 - July 1, 2020

Revamped an insurance comparison platform through heuristic evaluation, user research, and usability testing, delivering intuitive user flows and measurable improvements in user experience as the sole in-house designer. Refined UI designs, visual components, and interaction patterns based on user and stakeholder feedback, enhancing onboarding, user trust, and perceived credibility. Directed all design initiatives independently, managing end-to-end UX strategy, UI development, and visual design across web and mobile products. Designed social media graphics and marketing visuals, aligning with product goals and campaigns while ensuring consistent brand identity.

UI/UX Designer at Lolli Media Design Agency

October 1, 2016 - October 1, 2017

Designed and developed responsive websites for beverage, fashion, and academy clients, applying UX principles, information architecture, and user research to create intuitive UI layouts and journeys. Created cohesive branding and marketing collateral across online and offline channels, boosting brand recognition and audience engagement in multiple industries. Managed end-to-end client relationships, including requirements gathering, timeline and scope management, and responsive communication to deliver projects on time and to brief.

Graphic Designer and Product Photographer at L’Imperatrice Fine Wine and Fluid

November 1, 2014 - April 1, 2016

In-house Designed and executed brand identity systems, product photography, and print marketing materials for L’Imperatrice Fine Wine and Fluid, creating cohesive visual storytelling and strengthening market presence. Produced event visuals, editorial layouts, and marketing collateral to enhance brand storytelling and support integrated multichannel campaigns. Created digital campaign visuals and social media content for WeChat and other digital platforms, maintaining consistent brand language and engagement across channels. Led the rebranding initiative for a sub-brand, establishing its visual identity, brand guidelines, and marketing assets across online and offline touchpoints.