Kiki

Consulted and designed user-centric interfaces for fintech web platforms, a booking application, and a nanotechnology product site, aligning information architecture with business and user goals. Conducted user research and prototyped flows in Figma, using AI-assisted ideation and layout suggestions to streamline wireframing and create seamless navigation. Ensured responsive, accessible designs for global audiences through usability testing.

Drove UI/UX redesigns for B2B and financial services platforms, conducting user interviews, stakeholder workshops, and competitive analysis to identify usability issues and product opportunities. Prototyped interactive flows using A/B testing and data-driven insights to optimize journeys and key conversion paths, delivering responsive, WCAG-compliant interfaces across web and mobile products. Built scalable design systems (components, tokens, and documentation) to improve cross-platform consistency and handoff efficiency with development teams. Clients include Peak Re, Dragon Capital, Jeragm, Coca Cola.

Designed UI/UX for large-scale marketing and e-commerce interfaces, delivering accessible, responsive web and mobile experiences aligned with brand and usability standards. Created social media visuals and digital assets for global financial services campaigns, following established brand guidelines and design systems. Conducted user research, usability testing, and iterative design cycles to maintain consistency across web and mobile touchpoints and improve overall product experience. Clients include HSBC, Invesco, Gotyme, Nike, Herman Miller.