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Creative marketing professional and photographer with 6+ years’ experience leading integrated campaigns across fashion, beauty and lifestyle brands in Australia and Europe. Combines art direction, content production and commercial marketing to deliver high-performing launches in multiple global markets. Brings strong end-to-end ownership of campaign concepting, production and measurement—briefing talent, directing shoots, coordinating teams and agencies, managing budgets, and optimizing creative via AI testing and channel-specific iterations.…Creative marketing professional and photographer with 6+ years’ experience leading integrated campaigns across fashion, beauty and lifestyle brands in Australia and Europe. Combines art direction, content production and commercial marketing to deliver high-performing launches in multiple global markets. Brings strong end-to-end ownership of campaign concepting, production and measurement—briefing talent, directing shoots, coordinating teams and agencies, managing budgets, and optimizing creative via AI testing and channel-specific iterations.

Kimberley Drake

Marketing Analyst, Marketing Automation Specialist, Creative Director, +2

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Creative marketing professional and photographer with 6+ years’ experience leading integrated campaigns across fashion, beauty and lifestyle brands in Australia and Europe. Combines art direction, content production and commercial marketing to deliver high-performing launches in multiple global markets. Brings strong end-to-end ownership of campaign concepting, production and measurement—briefing talent, directing shoots, coordinating teams and agencies, managing budgets, and optimizing creative via AI testing and channel-specific iterations.…Creative marketing professional and photographer with 6+ years’ experience leading integrated campaigns across fashion, beauty and lifestyle brands in Australia and Europe. Combines art direction, content production and commercial marketing to deliver high-performing launches in multiple global markets. Brings strong end-to-end ownership of campaign concepting, production and measurement—briefing talent, directing shoots, coordinating teams and agencies, managing budgets, and optimizing creative via AI testing and channel-specific iterations.

Available to hire

Creative marketing professional and photographer with 6+ years’ experience leading integrated campaigns across fashion, beauty and lifestyle brands in Australia and Europe. Combines art direction, content production and commercial marketing to deliver high-performing launches in multiple global markets.

Brings strong end-to-end ownership of campaign concepting, production and measurement—briefing talent, directing shoots, coordinating teams and agencies, managing budgets, and optimizing creative via AI testing and channel-specific iterations.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Digital Content Strategist / Digital Marketing Coordinator at Katie’s (Brand)

January 1, 2025 - Present

Led digital content strategy across EDM, ecommerce, paid media, PR and social. Coordinated agencies and delivered integrated seasonal campaigns, including briefing stylists and photographers for model and still life shoots. Managed designer workflows, supervised budgeting, and selected hero content. Highlighted high-performing Black Friday outcomes by outperforming 130% sales forecast and reported daily digital performance with recommendations and promotional proposals.

Creative Marketing Manager at Veritas Parfums

January 1, 2025 - January 1, 2026

Developed brand positioning, creative storytelling and asset creation for pre-launch through extensive niche perfume market research. Shot and art directed campaign imagery for launch, advising go-to-market strategy across web, social, CRM and PR. Liaised with and validated designs with 3D render artists, video/media and PR partners aligned to launch strategy; briefed brand templates; advised on packaging design, reformulation and sales tools; supported KPIs and prospect feedback. Coordinated and planned event-related work including Beauty World Dubai and evaluated UAE distribution partners and beyond.

Interim Lead (Director of Marketing presence)

January 1, 2022 - January 1, 2025

Acted as interim lead in the Director of Marketing’s absence, overseeing strategy and coordinating the marketing team during key periods of campaign planning and execution.

Content Specialist / Marketing & Content Coordinator at Isagenix (Asia Pacific) Australia Pty Ltd / Mosaic Brands Limited

January 1, 2021 - January 1, 2025

End-to-end management of product launch, promotion, editorial and multi-channel campaigns. Led research, project management, and team delegation while measuring performance against benchmarks and beating sales forecasts by up to 180%. Produced campaign concepts and content/shoot briefs, managed budgets, sourced locations, styling and props, directed/supported shoot production, selected talent and content creators, and implemented AI creative testing with Kantar to optimize channel-specific advertising creative prior to investment.

Marketing Coordinator & Graphic Designer at Studio Belle

January 1, 2020 - January 1, 2021

Shot and styled finished projects, managed location shoots and contracted photographers, videographers and designers. Nurtured editorial and creative relationships to feature work in media publications (e.g., Inside Out and Home Beautiful). Produced in-house brand documents using Adobe Creative Suite and supported brand audit activities (copywriting, design, customer journey mapping) to optimize EDM, website and social/paid media across Google, Instagram, Facebook, Pinterest and CRM platforms. Reported and optimized highest-performing channels to lift lead generation by 150%.

Design Intern at Camilla and Marc

January 1, 2017 - January 1, 2018

Supported competitor research to inform key design decisions for the next seasonal collection. Performed graphic administration duties using Adobe Creative Suite to optimize office systems and supported administrative workflows to meet critical design path deadlines.