Senior Marketing Manager at NPIC

Directed digital strategy and execution for national brand campaigns across digital, social, email, and retail, strengthening brand identity and recall while increasing new-to-brand customers by 15%. Managed a multi-million dollar cross-channel advertising budget and improved ROI month over month. Restructured the email pipeline to boost subscribers by 100 per month, click-through rate by 1 percentage point, and average order value by $5. Partnered with the E‑Comm team and external agency to optimize CTAs on owned and retail partner sites. Monitored 10+ dashboards to analyze performance and created quarterly KPI reports. Presented concepts and results to senior leadership, developed influencer campaigns, and supervised external agencies to ensure on-time delivery and budget adherence. Champion analytics for attribution, strengthened inbound marketing with audience-focused blogs, and built a monthly content calendar. Conducted competitive and consumer research to refine messaging and

Director of Marketing at Lily of the Desert

Led omnichannel marketing plan with inbound content strategy; influencer collaboration contributing to 3% 2023 sales growth over historical years. Developed a multi-million cross-channel ad budget targeting younger audiences; used Google Analytics and WordPress to improve UX and reduce bounce rate by 5%. Built custom performance reports; guided creative strategy across digital, print, and in-store media. Produced marketing collateral for trade publications and consumer channels; supervised agency's content calendar; maintained brand guidelines; managed packaging, digital ads, and social content to translate complex product attributes into clear narratives.

Marketing Rep at Lily of the Desert

Developed multi-channel communications delivering refined brand messaging to key stakeholders. Created brand voice within social media, website, and collateral, reinforcing the brand as a trusted expert. Led label redesign research to improve communication of key product attributes and address customer pain points.