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Hi, I’m Kimberly West. I’m a Media Buyer and Social Media Strategist focused on Meta Ads (Facebook & Instagram). With nearly a decade of experience as a Meta Ads Manager, I specialize in campaign strategy, audience targeting, and performance optimization to help brands grow. I build data-driven funnels, refine creative assets, and leverage platform tools to drive measurable growth. I thrive in fast-paced environments and bring a strategic, results-focused mindset to every project, consistently delivering strong ROAS while lowering CAC and scaling campaigns with precision.…Hi, I’m Kimberly West. I’m a Media Buyer and Social Media Strategist focused on Meta Ads (Facebook & Instagram). With nearly a decade of experience as a Meta Ads Manager, I specialize in campaign strategy, audience targeting, and performance optimization to help brands grow. I build data-driven funnels, refine creative assets, and leverage platform tools to drive measurable growth. I thrive in fast-paced environments and bring a strategic, results-focused mindset to every project, consistently delivering strong ROAS while lowering CAC and scaling campaigns with precision.

Kimberly West

Social Media Manager, PPC Manager, Digital Marketer, +3

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Hi, I’m Kimberly West. I’m a Media Buyer and Social Media Strategist focused on Meta Ads (Facebook & Instagram). With nearly a decade of experience as a Meta Ads Manager, I specialize in campaign strategy, audience targeting, and performance optimization to help brands grow. I build data-driven funnels, refine creative assets, and leverage platform tools to drive measurable growth. I thrive in fast-paced environments and bring a strategic, results-focused mindset to every project, consistently delivering strong ROAS while lowering CAC and scaling campaigns with precision.…Hi, I’m Kimberly West. I’m a Media Buyer and Social Media Strategist focused on Meta Ads (Facebook & Instagram). With nearly a decade of experience as a Meta Ads Manager, I specialize in campaign strategy, audience targeting, and performance optimization to help brands grow. I build data-driven funnels, refine creative assets, and leverage platform tools to drive measurable growth. I thrive in fast-paced environments and bring a strategic, results-focused mindset to every project, consistently delivering strong ROAS while lowering CAC and scaling campaigns with precision.

Available to hire

Hi, I’m Kimberly West. I’m a Media Buyer and Social Media Strategist focused on Meta Ads (Facebook & Instagram). With nearly a decade of experience as a Meta Ads Manager, I specialize in campaign strategy, audience targeting, and performance optimization to help brands grow.

I build data-driven funnels, refine creative assets, and leverage platform tools to drive measurable growth. I thrive in fast-paced environments and bring a strategic, results-focused mindset to every project, consistently delivering strong ROAS while lowering CAC and scaling campaigns with precision.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Media Buyer | Meta Ads Specialist at West Management LLC

January 1, 2015 - Present

Led planning, launch, and optimization of Meta (Facebook & Instagram) ad campaigns aligned with client goals and KPIs. Conducted in-depth audience research to refine targeting and improve conversion rates. Executed A/B testing on ad copy, creatives, and headlines to identify top performers. Monitored performance metrics (ROAS, CPA, CTR, CPM) and adjusted campaigns for maximum impact. Set up and managed Facebook Pixel and Conversion API for accurate tracking and reporting. Strategically allocated and scaled budgets to ensure a strong return on investment. Stayed up-to-date on platform updates, competitor tactics, and emerging advertising trends.

Media Buyer | Meta Ads Specialist at West Management LLC

January 1, 2015 - Present

Plan, launch, and optimize Meta ad campaigns aligned with client goals and KPIs. Conduct in-depth audience research to refine targeting and improve conversion rates. Execute A/B testing on ad copy, creatives, and headlines to identify top performers. Monitor performance metrics (ROAS, CPA, CTR, CPM) and adjust campaigns for maximum impact. Set up and manage Facebook Pixel and Conversion API for accurate tracking and reporting. Strategically allocate and scale budgets to ensure a strong return on investment. Stay up-to-date on platform updates, competitor tactics, and emerging advertising trends.