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I am a marketing leader with over 7 years of experience guiding brands from creative design to full-funnel digital strategy. I build and mentor marketing teams, launch brands from concept to execution, and manage significant advertising budgets to grow revenue and leads. I thrive on cross-functional collaboration, data-driven decision making, and delivering measurable outcomes. In my recent roles at BELLS Institute of Higher Learning and JYR International, I helped drive enrollments, brand awareness, and ecommerce growth through integrated campaigns, influencer partnerships, and customer lifecycle marketing.…I am a marketing leader with over 7 years of experience guiding brands from creative design to full-funnel digital strategy. I build and mentor marketing teams, launch brands from concept to execution, and manage significant advertising budgets to grow revenue and leads. I thrive on cross-functional collaboration, data-driven decision making, and delivering measurable outcomes. In my recent roles at BELLS Institute of Higher Learning and JYR International, I helped drive enrollments, brand awareness, and ecommerce growth through integrated campaigns, influencer partnerships, and customer lifecycle marketing.

Leslie Khoo

Digital Marketer, Marketing Strategist, Brand Strategist, +2

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I am a marketing leader with over 7 years of experience guiding brands from creative design to full-funnel digital strategy. I build and mentor marketing teams, launch brands from concept to execution, and manage significant advertising budgets to grow revenue and leads. I thrive on cross-functional collaboration, data-driven decision making, and delivering measurable outcomes. In my recent roles at BELLS Institute of Higher Learning and JYR International, I helped drive enrollments, brand awareness, and ecommerce growth through integrated campaigns, influencer partnerships, and customer lifecycle marketing.…I am a marketing leader with over 7 years of experience guiding brands from creative design to full-funnel digital strategy. I build and mentor marketing teams, launch brands from concept to execution, and manage significant advertising budgets to grow revenue and leads. I thrive on cross-functional collaboration, data-driven decision making, and delivering measurable outcomes. In my recent roles at BELLS Institute of Higher Learning and JYR International, I helped drive enrollments, brand awareness, and ecommerce growth through integrated campaigns, influencer partnerships, and customer lifecycle marketing.

Available to hire

I am a marketing leader with over 7 years of experience guiding brands from creative design to full-funnel digital strategy. I build and mentor marketing teams, launch brands from concept to execution, and manage significant advertising budgets to grow revenue and leads.

I thrive on cross-functional collaboration, data-driven decision making, and delivering measurable outcomes. In my recent roles at BELLS Institute of Higher Learning and JYR International, I helped drive enrollments, brand awareness, and ecommerce growth through integrated campaigns, influencer partnerships, and customer lifecycle marketing.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Advanced

Chinese

Advanced

Work Experience

Head of Department, Digital Marketing Manager at BELLS Institute of Higher Learning

September 1, 2023 - Present

Led the institute's end-to-end digital marketing strategy, managed a multinational team and a significant advertising budget to drive learner acquisition and revenue. Unified website, social, email, events, and agency PR to strengthen brand and drive enrolment; digital channels contributed 18% of company revenue with 300–400 qualified leads/month and 10–15% conversion. Built and led a 12-member team, establishing brand guidelines and creative approvals to ensure consistent voice across English and Mandarin. Owned KPI dashboards (lead quality, CAC, conversion) and delivered insights that improved lead quality and reduced CPA by 16% year-over-year.

Digital Marketing Manager at JYR International Pte Ltd

February 1, 2021 - September 1, 2023

Directed all digital and brand marketing for a group with four brands; launched three new brands and scaled e-commerce for the flagship fresh-produce brand. Spearheaded integrated launch communications (target audiences, brand messaging, omnichannel plans) resulting in high footfall and 300+ monthly enquiries via blogger outreach. Managed 20+ influencer collaborations and local PR, driving ~80 walk-ins/month. Improved e-commerce acquisition by 80% through coordinated promotions, CRM welcome flows, and live-stream influencer content.