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I am a 360-degree media professional and strategic leader with 16+ years spanning the full media spectrum — digital, TV, radio, print, and OOH. I build integrated media strategies that connect brand storytelling with measurable commercial outcomes, drawing on experience across 50+ global and local brands including Emirates, Reckitt, British Council, Robi Axiata, Dabur, Emami, and more. My strength lies in uniting digital performance with traditional media, backed by research, competitive intelligence, and data-led planning. I currently lead media for 20+ brands at Analyzen Bangladesh, and I’m pursuing a senior leadership role where this full-spectrum expertise can drive sustained business growth.…I am a 360-degree media professional and strategic leader with 16+ years spanning the full media spectrum — digital, TV, radio, print, and OOH. I build integrated media strategies that connect brand storytelling with measurable commercial outcomes, drawing on experience across 50+ global and local brands including Emirates, Reckitt, British Council, Robi Axiata, Dabur, Emami, and more. My strength lies in uniting digital performance with traditional media, backed by research, competitive intelligence, and data-led planning. I currently lead media for 20+ brands at Analyzen Bangladesh, and I’m pursuing a senior leadership role where this full-spectrum expertise can drive sustained business growth.

K. I. Prantik

Marketing Strategist, Digital Marketer, Marketing Consultant, +6

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I am a 360-degree media professional and strategic leader with 16+ years spanning the full media spectrum — digital, TV, radio, print, and OOH. I build integrated media strategies that connect brand storytelling with measurable commercial outcomes, drawing on experience across 50+ global and local brands including Emirates, Reckitt, British Council, Robi Axiata, Dabur, Emami, and more. My strength lies in uniting digital performance with traditional media, backed by research, competitive intelligence, and data-led planning. I currently lead media for 20+ brands at Analyzen Bangladesh, and I’m pursuing a senior leadership role where this full-spectrum expertise can drive sustained business growth.…I am a 360-degree media professional and strategic leader with 16+ years spanning the full media spectrum — digital, TV, radio, print, and OOH. I build integrated media strategies that connect brand storytelling with measurable commercial outcomes, drawing on experience across 50+ global and local brands including Emirates, Reckitt, British Council, Robi Axiata, Dabur, Emami, and more. My strength lies in uniting digital performance with traditional media, backed by research, competitive intelligence, and data-led planning. I currently lead media for 20+ brands at Analyzen Bangladesh, and I’m pursuing a senior leadership role where this full-spectrum expertise can drive sustained business growth.

Available to hire

I am a 360-degree media professional and strategic leader with 16+ years spanning the full media spectrum — digital, TV, radio, print, and OOH. I build integrated media strategies that connect brand storytelling with measurable commercial outcomes, drawing on experience across 50+ global and local brands including Emirates, Reckitt, British Council, Robi Axiata, Dabur, Emami, and more.

My strength lies in uniting digital performance with traditional media, backed by research, competitive intelligence, and data-led planning. I currently lead media for 20+ brands at Analyzen Bangladesh, and I’m pursuing a senior leadership role where this full-spectrum expertise can drive sustained business growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Bengali

Fluent

English

Fluent

Work Experience

Media Director at Analyzen Bangladesh

June 1, 2023 - Present

Lead end-to-end integrated media strategy for 20+ brands across digital, TV, radio, OOH, and print; oversee campaign planning, buying, multi-vendor negotiations, campaign execution, and new business development.

Sr. Manager, Digital Lead at Havas Media / Digital Bangladesh (Havas Media Group, Paris)

October 1, 2014 - May 1, 2023

Directed digital and traditional media planning for Emirates, Reckitt, Emami, and other portfolios; delivered 2.5× brand equity for Emirates (2018–19), 40% sales growth for Emami 7 Oils in 1 (2018–19), and expanded digital revenue 5× over tenure; launched Aleshamart.com surpassing KPIs; mentored digital team and drove OTT/programmatic growth.

Executive, Media at Expressions Ltd

October 1, 2012 - October 1, 2014

Managed ATL media planning and buying for Dabur, TVS, WaterAid, UNICEF; conducted PR/analysis reports and coordination; led social media management for multiple brands.

Media Analyst at Tracker — Top of Mind Group

August 1, 2009 - August 1, 2012

Produced monthly PR and ad campaign analysis; performed SoE/SoV/Favourability/Impact analyses; managed CMS and automated reporting workflows.

Education

MBA (Marketing) at University of Liberal Arts Bangladesh

January 11, 2030 - January 1, 2020

BBA (Marketing, Minor in HRM) at Daffodil International University

January 11, 2030 - January 1, 2012

MBA (Marketing) at University of Liberal Arts Bangladesh

January 11, 2030 - January 1, 2020

BBA (Marketing, Minor in HRM) at Daffodil International University

January 11, 2030 - January 1, 2012