A 360-degree media professional and strategic leader with 16+ years spanning the full media spectrum - digital, TV, radio, print, and OOH. Known for building integrated media strategies that connect brand storytelling with measurable commercial outcomes, with experience across 50+ global and local brands, including Emirates, Reckitt, British Council, Robi Axiata, Dabur, Emami, etc. Brings rare depth across both digital performance (Google, programmatic, social) and traditional media, combined with expertise in media research, competitive intelligence, and data-led planning. Multi-award winner at COMMWARD and the Digital Marketing Awards. Currently leading media for 20+ brands at Analyzen Bangladesh, and seeking a senior leadership role where full-spectrum media mastery drives real business growth.

K. I. Prantik

A 360-degree media professional and strategic leader with 16+ years spanning the full media spectrum - digital, TV, radio, print, and OOH. Known for building integrated media strategies that connect brand storytelling with measurable commercial outcomes, with experience across 50+ global and local brands, including Emirates, Reckitt, British Council, Robi Axiata, Dabur, Emami, etc. Brings rare depth across both digital performance (Google, programmatic, social) and traditional media, combined with expertise in media research, competitive intelligence, and data-led planning. Multi-award winner at COMMWARD and the Digital Marketing Awards. Currently leading media for 20+ brands at Analyzen Bangladesh, and seeking a senior leadership role where full-spectrum media mastery drives real business growth.

Available to hire

A 360-degree media professional and strategic leader with 16+ years spanning the full media spectrum - digital, TV, radio, print, and OOH. Known for building integrated media strategies that connect brand storytelling with measurable commercial outcomes, with experience across 50+ global and local brands, including Emirates, Reckitt, British Council, Robi Axiata, Dabur, Emami, etc. Brings rare depth across both digital performance (Google, programmatic, social) and traditional media, combined with expertise in media research, competitive intelligence, and data-led planning. Multi-award winner at COMMWARD and the Digital Marketing Awards. Currently leading media for 20+ brands at Analyzen Bangladesh, and seeking a senior leadership role where full-spectrum media mastery drives real business growth.

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Language

Bengali
Fluent
English
Fluent

Work Experience

Media Director at Analyzen Bangladesh
June 1, 2023 - Present
Lead end-to-end integrated media strategy for 20+ brands across digital, TV, radio, OOH, and print; oversee campaign planning, buying, multi-vendor negotiations, campaign execution, and new business development.
Sr. Manager, Digital Lead at Havas Media / Digital Bangladesh (Havas Media Group, Paris)
October 1, 2014 - May 1, 2023
Directed digital and traditional media planning for Emirates, Reckitt, Emami, and other portfolios; delivered 2.5× brand equity for Emirates (2018–19), 40% sales growth for Emami 7 Oils in 1 (2018–19), and expanded digital revenue 5× over tenure; launched Aleshamart.com surpassing KPIs; mentored digital team and drove OTT/programmatic growth.
Executive, Media at Expressions Ltd
October 1, 2012 - October 1, 2014
Managed ATL media planning and buying for Dabur, TVS, WaterAid, UNICEF; conducted PR/analysis reports and coordination; led social media management for multiple brands.
Media Analyst at Tracker — Top of Mind Group
August 1, 2009 - August 1, 2012
Produced monthly PR and ad campaign analysis; performed SoE/SoV/Favourability/Impact analyses; managed CMS and automated reporting workflows.

Education

MBA (Marketing) at University of Liberal Arts Bangladesh
January 11, 2030 - January 1, 2020
BBA (Marketing, Minor in HRM) at Daffodil International University
January 11, 2030 - January 1, 2012

Qualifications

Google Ads - Display, Video, Search & App
January 11, 2030 - June 6, 2026
Google Analytics Individual Qualification
January 11, 2030 - June 6, 2026
Google Ads Green Belt Certification
January 11, 2030 - June 6, 2026
Programmatic Advertising (100%)
January 11, 2030 - June 6, 2026
Brand Management
January 11, 2030 - June 6, 2026
Consumer Neuroscience & Neuromarketing
January 11, 2030 - June 6, 2026
Digital Product Management
January 11, 2030 - June 6, 2026
Custom Attribution Modelling with Google Analytics
January 11, 2030 - June 6, 2026
Leadership & Team Building; Communication & Negotiation Skill
January 11, 2030 - June 6, 2026

Industry Experience

Media & Entertainment, Professional Services, Telecommunications, Software & Internet, Retail, Healthcare