Available to hire
I am a results-driven Digital Strategist and Marketing Consultant with over 9 years of experience. My passion lies in crafting data-informed campaigns for global brands, helping them achieve measurable business impact through innovative digital experiences. I’ve had the privilege of being a part of the World Economic Forum’s Global Shapers Community, which strengthened my commitment to driving positive change in the industry and beyond.
Language
English
Fluent
French
Intermediate
Work Experience
Marketing & Digital Strategy Consultant at Remote (Various Clients)
September 1, 2021 - PresentProvide end-to-end digital strategy consulting and market research analysis for global clients across various sectors.
Senior Digital Strategist at Social.Lab - Ogilvy South Africa
July 1, 2020 - June 30, 2021Served as a dedicated digital strategist for premium global brands, developing integrated strategies and enhancing consumer journeys.
Digital Marketing Manager (6-Month Contract) at Motsepe Group: African Fashion International
February 1, 2020 - July 31, 2020Spearheaded digital marketing strategy for e-commerce platform launch and annual Fashion Week events, managing full-funnel campaigns.
Digital Strategist at McCann1886 (McCann Worldgroup)
April 1, 2019 - January 31, 2020Promoted to Digital Strategist role, developing integrated campaigns and brand playbooks for various clients.
Content Manager at McCann Johannesburg (McCann Worldgroup)
February 1, 2018 - March 31, 2019Developed monthly content calendars for always-on and campaign initiatives for multiple brands.
Education
Postgraduate Diploma in Digital Marketing at Digital Marketing Institute
January 1, 2019 - December 31, 2019Executive MBA at Leeds Beckett University, Mauritius Campus
January 1, 2014 - December 31, 2016Bachelor of Arts in Fashion Business at Lisof School of Fashion
January 1, 2010 - December 31, 2012Qualifications
Google Analytics (Beginner & Advanced)
January 1, 2020 - January 6, 2026Google Ads (Search, Display, Shopping, Video)
January 1, 2020 - January 6, 2026HubSpot Inbound Marketing
January 1, 2020 - January 6, 2026SEMRush Mobile SEO
January 1, 2020 - January 6, 2026SEMRush SEO Fundamentals
January 1, 2020 - January 6, 2026Industry Experience
Consumer Goods, Education, Professional Services, Retail, Media & Entertainment
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