Available to hire
I am a Creative Director with 18+ years in the beverage alcohol industry, focusing on brand strategy, identity development, and packaging design. I lead cross-functional teams to shape creative vision and deliver award-winning work that elevates brand presence and drives consumer engagement.
I’m known for strategic positioning, design leadership, and storytelling that builds cohesive brand development. I collaborate with marketing, insights, and product teams to create compelling brand identities and innovative packaging across multiple touchpoints, ensuring governance and consistency while pushing creative boundaries.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
English
Fluent
Work Experience
Founder / Creative Director at Arktos Design
January 1, 2025 - PresentLead brand strategy, identity, and packaging design for wine & spirits clients; partner with stakeholders to define positioning, visual identity, and package expression & execution.
Creative Director - Renaissance & Luxury at Gallo
January 1, 2019 - January 1, 2025Directed creative strategy for a luxury portfolio, aligning brand positioning with consumer insights. Developed visual territories, packaging systems and campaigns that strengthened brand equity. Oversaw a multidisciplinary creative team (graphic, industrial, video, photography, copy). Drove brand activations including campaign development, product photography & video, experiential initiatives, and POS/POP systems. Partnered with marketing, insights, and product development to create award-winning brand identities.
Creative Director - Luxury at Gallo
January 1, 2018 - January 1, 2019Directed creative direction for luxury brands within the Gallo portfolio, shaping visual language and storytelling.
Creative Director - Innovation at Gallo
January 1, 2016 - January 1, 2018Led brand innovation and repositioning initiatives, translating consumer insights into new brand identities and product concepts.
Design Manager / Art Director - Spirits at Gallo
January 1, 2013 - January 1, 2016Managed design teams across spirits brands, guiding packaging, identity systems, and brand governance.
Sr. Designer - Premium B.U. at Gallo
January 1, 2011 - January 1, 2013Contributed to the premium brand portfolio, executing packaging and identity projects with high attention to brand equity.
Designer at 6 West Design
January 1, 2008 - January 1, 2010Design work for a variety of clients including branding, packaging, and identity system execution.
Designer at Orik Designs
January 1, 2006 - January 1, 2008Early career designer contributing to branding and packaging design projects.
Education
B.F.A. at California State University, Sacramento
January 11, 2030 - December 9, 2025Qualifications
Industry Experience
Consumer Goods, Manufacturing, Professional Services
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