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I'm Georges Kirsteller Ryoki Inoue, a digital strategy and SEO leader with 20+ years of experience building structured digital platforms across corporate and media environments. I translate executive priorities into measurable digital execution, shaping architectures, SEO strategies, and content systems that boost visibility and performance. My work spans corporate groups, editorial projects, and participatory journalism platforms, with a track record of delivering robust web performance and user-centric experiences. I founded Web Startup and Jornalismo Colaborativo to empower collaborative storytelling and scalable governance across multiple platforms. I'm open to remote international roles in digital strategy and platform leadership, collaborating across teams and cultures to drive long-term growth and impact.…I'm Georges Kirsteller Ryoki Inoue, a digital strategy and SEO leader with 20+ years of experience building structured digital platforms across corporate and media environments. I translate executive priorities into measurable digital execution, shaping architectures, SEO strategies, and content systems that boost visibility and performance. My work spans corporate groups, editorial projects, and participatory journalism platforms, with a track record of delivering robust web performance and user-centric experiences. I founded Web Startup and Jornalismo Colaborativo to empower collaborative storytelling and scalable governance across multiple platforms. I'm open to remote international roles in digital strategy and platform leadership, collaborating across teams and cultures to drive long-term growth and impact.

Georges Kirsteller Ryoki Inoue

Art Director, Creative Director, Writer, +2

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I'm Georges Kirsteller Ryoki Inoue, a digital strategy and SEO leader with 20+ years of experience building structured digital platforms across corporate and media environments. I translate executive priorities into measurable digital execution, shaping architectures, SEO strategies, and content systems that boost visibility and performance. My work spans corporate groups, editorial projects, and participatory journalism platforms, with a track record of delivering robust web performance and user-centric experiences. I founded Web Startup and Jornalismo Colaborativo to empower collaborative storytelling and scalable governance across multiple platforms. I'm open to remote international roles in digital strategy and platform leadership, collaborating across teams and cultures to drive long-term growth and impact.…I'm Georges Kirsteller Ryoki Inoue, a digital strategy and SEO leader with 20+ years of experience building structured digital platforms across corporate and media environments. I translate executive priorities into measurable digital execution, shaping architectures, SEO strategies, and content systems that boost visibility and performance. My work spans corporate groups, editorial projects, and participatory journalism platforms, with a track record of delivering robust web performance and user-centric experiences. I founded Web Startup and Jornalismo Colaborativo to empower collaborative storytelling and scalable governance across multiple platforms. I'm open to remote international roles in digital strategy and platform leadership, collaborating across teams and cultures to drive long-term growth and impact.

Available to hire

I’m Georges Kirsteller Ryoki Inoue, a digital strategy and SEO leader with 20+ years of experience building structured digital platforms across corporate and media environments. I translate executive priorities into measurable digital execution, shaping architectures, SEO strategies, and content systems that boost visibility and performance. My work spans corporate groups, editorial projects, and participatory journalism platforms, with a track record of delivering robust web performance and user-centric experiences.

I founded Web Startup and Jornalismo Colaborativo to empower collaborative storytelling and scalable governance across multiple platforms. I’m open to remote international roles in digital strategy and platform leadership, collaborating across teams and cultures to drive long-term growth and impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Advanced

Portuguese

Fluent

Work Experience

Digital Strategy Lead & Art Director at Souza Lima

January 1, 2015 - Present

Lead digital strategy and web operations for a corporate group with 3.000+ employees and 35+ years of market presence. Directed full website relaunch, structuring SEO architecture across 200+ institutional pages and achieving 100% PageSpeed benchmarks with strong Core Web Vitals performance. Translate executive priorities into structured digital execution aligned with measurable outcomes.

Founder at Web Startup

January 1, 2012 - Present

Founded a digital strategy studio delivering 300+ structured platforms across corporate, educational and editorial sectors. Lead projects end to end, integrating architecture, UX, SEO and content systems to drive long-term visibility and performance stability.

Founder & Editor-in-Chief at Jornalismo Colaborativo

January 1, 2013 - Present

Founded and lead a participatory journalism platform supported under Brazil’s Ministry of Culture incentive framework. Published 1.500+ editorial pieces with an average cadence of ﬁve publications per day. Only Brazilian outlet to participate in all ten editions of the Collaborative Journalism Summit, with recognition from the Center for Cooperative Media.

Creative Director at K2 MKT

January 1, 2004 - January 1, 2015

Directed digital communication and UX strategy for global brands including Audi, Volvo and BMW, integrating SEO principles and struc- tured digital architecture into performance-oriented campaigns and institutional platforms.

Press Officer Consultant at Instituto Alpha Lumen

January 1, 2019 - January 1, 2024

Led institutional communication strategy and media positioning for a nonproﬁt education initiative, structuring press relations and stakeholder communication strategies.