Digital Marketing Specialist at Peek

Created and managed multiple Instagram and TikTok accounts, producing photo, video, and graphic content. Tracked and optimized posts using Excel to improve viral and organic results. Achieved best-performing content on Instagram (257k views) and TikTok (19k views). Scaled content using AI generation tools (ElevenLabs, ChatGPT, Reel Farm, Submagic). Created and ran advertising content for events, promotions, and new launches.

Digital Marketing Manager at M ÖWE Smart Home

Managed Instagram and TikTok accounts, creating photo, video, and graphic content. Doubled TikTok follower count and quadrupled account likes. Supported partners with in-store graphics and content. Created and ran advertising for events, promotions, and new product launches.

Financial Adviser at Great Eastern Financial Advisors

Ran a National Service social media marketing campaign to help army personnel invest. Cold-called potential leads to set appointments. Managed client relations by understanding needs and goals before providing financial advice. Provided prompt customer support including answering questions, handling claims, and updating product information.

Worked with brands including BreadTalk, Ngee Ann Polytechnic, Norsta Asia, Zouk, and Legion of Racers. Produced video advertisements (e.g., Norsta Asia) and handled shoots for corporate events, graduations, weddings, and advertising. Provided end-to-end production from pre-production and onsite shooting to post-production, managing a 4-man team to develop concepts and execute shoots. Managed client relationships by understanding needs, branding, vision, and positioning before proposing concepts and marketing plans.