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I’m Kaitlyn — a designer, illustrator, and storyteller who believes good design should feel as good as it looks. With a decade of experience in CPG and branding, I love bringing ideas to life through thoughtful packaging, intentional details, and a touch of personality. Whether I’m creating for a national brand or a local business, I aim to make every project timeless, clever, and full of heart.…I’m Kaitlyn — a designer, illustrator, and storyteller who believes good design should feel as good as it looks. With a decade of experience in CPG and branding, I love bringing ideas to life through thoughtful packaging, intentional details, and a touch of personality. Whether I’m creating for a national brand or a local business, I aim to make every project timeless, clever, and full of heart.

Kaitlyn Johnson

Graphic Designer, Packaging Designer, Brand Designer, +3

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I’m Kaitlyn — a designer, illustrator, and storyteller who believes good design should feel as good as it looks. With a decade of experience in CPG and branding, I love bringing ideas to life through thoughtful packaging, intentional details, and a touch of personality. Whether I’m creating for a national brand or a local business, I aim to make every project timeless, clever, and full of heart.…I’m Kaitlyn — a designer, illustrator, and storyteller who believes good design should feel as good as it looks. With a decade of experience in CPG and branding, I love bringing ideas to life through thoughtful packaging, intentional details, and a touch of personality. Whether I’m creating for a national brand or a local business, I aim to make every project timeless, clever, and full of heart.

Available to hire

I’m Kaitlyn — a designer, illustrator, and storyteller who believes good design should feel as good as it looks. With a decade of experience in CPG and branding, I love bringing ideas to life through thoughtful packaging, intentional details, and a touch of personality. Whether I’m creating for a national brand or a local business, I aim to make every project timeless, clever, and full of heart.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Editorial Illustration

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Senior Graphic Designer at Lifeway Foods Inc.

July 1, 2015 - Present

Collaborate with Art and Sales teams to create packaging designs, sell sheets, 3D rendered models, and illustrations. Uphold and develop brand standards and maintain packaging style guides. Act as Production Artist by identifying, adding, and editing nutritional information in compliance with FDA regulations. Lead New Product Development from ideation to market launch, balancing strict guidelines with creative freedom. Build and leverage relationships with cross-functional teams, management, and external stakeholders to facilitate projects. Entered as Junior Designer, promoted to Graphic Designer, then Senior Graphic Designer, gaining increased creative freedom, trust, and project ownership with each progression.

Lead Graphic Designer at CreativeMornings

January 1, 2024 - Present

Develop and maintain a cohesive visual identity for the organization. Design interactive event elements including signage, workshop materials, and social media posts, enhancing attendee engagement. Foster connections within the creative community through active participation in event planning and follow-up meetings.

Senior Graphic Designer at Lifeway Foods Inc.

July 1, 2015 - October 30, 2025

Collaborate with Art and Sales teams to create packaging designs, sell sheets, 3D rendered models, and illustrations. Uphold and develop brand standards and maintain packaging style guides. Act as Production Artist ensuring nutritional information is accurate per FDA regulations. Engage in New Product Development from ideation to completion, balancing guidelines with creative freedom. Collaborate with cross-functional teams and external stakeholders to facilitate projects. Demonstrate strong teamwork, communication, and deadline adherence. Entered Lifeway Foods as Junior Designer, promoted to Graphic Designer, then to Senior Graphic Designer; with each promotion, creative freedom, trust, and ownership increased.

Lead Graphic Designer at CreativeMornings

January 1, 2024 - October 30, 2025

Develop and maintain a cohesive visual identity for CreativeMornings. Design interactive event elements such as signage, workshop materials, and social media posts. Foster connections within the creative community by actively participating in event planning and post-event meetings.

Senior Graphic Designer at Lifeway Foods Inc.

July 1, 2015 - November 9, 2025

Collaborate with Art and Sales teams to create packaging designs, sell sheets, 3D rendered models, and illustrations; uphold and develop brand standards and packaging style guides; act as Production Artist updating nutritional information in accordance with FDA regulations; engage in New Product Development from ideation to completion; leverage relationships with cross-functional teams and external stakeholders to facilitate projects; excel in collaborative settings and meet deadlines.

Lead Graphic Designer (Volunteer) at CreativeMornings

January 1, 2024 - November 9, 2025

Developed and maintained a cohesive visual identity for CreativeMornings; designed interactive event elements such as signage, workshop materials, and social media posts; contributed to event planning and post-event meetings to foster connections within the creative community.