Available to hire
I’m a London-based PPC and Paid Social Consultant with extensive experience across diverse industries and markets. From SMEs and local businesses to agencies and global brands, I’ve consistently delivered performance improvements and profitability through Google Ads, Meta Ads, LinkedIn, and TikTok campaigns.
I’m seeking a full-time, permanent position in paid media. I offer a blend of strategic thinking and hands-on execution, and I love collaborating with forward-thinking businesses, managing campaigns behind the scenes and delivering clear, data-driven results.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Lead PPC Consultant at Skywire
May 31, 2025 - September 10, 2025Led full-funnel paid media strategy and campaign implementation across Google Ads, Bing, SA360, Meta & TikTok. Optimisation and reporting on multiple Google Ads accounts for both lead gen and e-commerce clients. Development and execution of roadmaps tailored to each account based on account audits and new Google innovations.
Freelance PPC Account Manager at ICrossing, London
July 31, 2023 - September 10, 2025Managed SA360 accounts for RM Education, Onclusive Media, and Nature's Best. Led PPC executives and implemented Google Ads, Bing & SA360 campaign strategies. Optimised campaigns for performance growth across Display, YouTube, Shopping & PMAX. Restructured accounts with budgets from £10k–£300k/month.
Freelance PPC Manager at Be A Bear
May 31, 2023 - September 10, 2025Led PPC strategy and delivery for Woo, Planika, Tiny Box Company, and Hank. Improved TinyBox Company ROAS from 3.5 to 5.5 and grew revenue by 120%. Reduced CPA for Planika by 25%, implemented new Performance Max structures. Built and scaled subscription campaign for Hank with a 4.5% non-brand CVR.
Freelance PPC Manager at Navigate Digital, London
December 31, 2022 - September 10, 2025Worked across clients including Pizza Hut, Palmers, Navrtar VR, and Audley Homes. Contributed to PPC strategy, execution, and reporting with a focus on growth and optimization.
Lead PPC Consultant at Skywire
May 1, 2025 - September 10, 2025Led full-funnel paid media strategy and campaign implementation across Google Ads, Bing, SA360, Meta & TikTok. Optimisation and reporting on multiple Google Ads accounts for both lead gen and e-commerce clients. Development and execution of roadmaps tailored to each account based on audits and new Google innovations.
Freelance PPC Account Manager at ICrossing, London
July 1, 2023 - September 10, 2025Managed SA360 accounts for RM Education, Onclusive Media, and Nature's Best. Led PPC executives and implemented Google Ads, Bing & SA360 campaign strategies. Optimised campaigns for performance growth across Display, YouTube, Shopping & PMAX. Budgets ranged from £10k–£300k/month.
Freelance PPC Manager at Be A Bear
May 1, 2023 - September 10, 2025Led PPC strategy and delivery for Woo, Planika, Tiny Box Company, and Hank. Improved TinyBox Company ROAS from 3.5 to 5.5 and grew revenue by 120%. Reduced CPA for Planika by 25%, implemented new Performance Max structures. Built and scaled subscription campaign for Hank with a 4.5% non-brand CVR.
Freelance PPC Manager at Navigate Digital, London
December 1, 2022 - September 10, 2025Worked across clients including Pizza Hut, Palmers, Navrtar VR, and Audley Homes.
Lead PPC Consultant at Skywire
May 1, 2025 - September 10, 2025Led full-funnel paid media strategy and campaign implementation across Google Ads, Bing, SA360, Meta & TikTok. Optimisation and reporting on multiple Google Ads accounts for both lead gen and e-commerce clients. Developed roadmaps tailored to each account based on audits and new Google innovations. Increased ROAS by 34% and revenue by 30% YoY for Really Wild Company. Boosted Eto Wine sales by 78% YoY and revenue by 300%. Managed campaigns across Performance Max, YouTube, Search, Meta, and TikTok. Managed shopping ads and refined product feeds. Evaluated CRO opportunities, enhancing landing page performance. Developed strategic creative for Meta campaigns.
Freelance PPC Account Manager at ICrossing, London
July 1, 2023 - September 10, 2025Managed SA360 accounts for RM Education, Onclusive Media, and Nature's Best. Led PPC executives and implemented Google Ads, Bing & SA360 campaign strategies. Optimised campaigns for performance growth across Display, YouTube, Shopping & PMAX. Restructured accounts with budgets from £10k – £300k/month.
Freelance PPC Manager at Be A Bear
May 1, 2023 - September 10, 2025Led PPC strategy and delivery for Woo, Planika, Tiny Box Company, and Hank. Improved TinyBox Company ROAS from 3.5 to 5.5 and grew revenue by 120%. Reduced CPA for Planika by 25%, implemented new Performance Max structures. Built and scaled subscription campaign for Hank with a 4.5% non-brand CVR.
Freelance PPC Manager at Navigate Digital, London
December 1, 2022 - September 10, 2025Worked across clients including Pizza Hut, Palmers, Navrtar VR, and Audley Homes.
Lead PPC Consultant at Skywire
May 1, 2025 - September 10, 2025Led full-funnel paid media strategy and campaign implementation across Google Ads, Bing, SA360, Meta & TikTok. Optimisation and reporting on multiple Google Ads accounts for both lead gen and e-commerce clients. Development and execution of roadmaps tailored to each account based on account audits and new Google innovations. Increased ROAS by 34% and revenue by 30% YoY for Really Wild Company. Boosted Eto Wine sales by 78% YoY and revenue by 300%. Managed campaigns across Performance Max, YouTube, Search, Meta, and TikTok. Managed shopping ads and refined product feeds. Evaluated CRO opportunities, enhancing landing page performance. Developed strategic creative for Meta campaigns.
Freelance PPC Account Manager at ICrossing, London
July 1, 2023 - September 10, 2025Managed SA360 accounts for RM Education, Onclusive Media, and Nature's Best. Led PPC executives and implemented Google Ads, Bing & SA360 campaign strategies. Optimised campaigns for performance growth across Display, YouTube, Shopping & PMAX. Restructured accounts with budgets from £10k–£300k/month.
Freelance PPC Manager at Be A Bear
May 1, 2023 - September 10, 2025Led PPC strategy and delivery for Woo, Planika, Tiny Box Company, and Hank. Improved TinyBox Company ROAS from 3.5 to 5.5 and grew revenue by 120%. Reduced CPA for Planika by 25%, implemented new Performance Max structures. Built and scaled subscription campaign for Hank with a 4.5% non-brand CVR.
Freelance PPC Manager at Navigate Digital, London
December 1, 2022 - September 10, 2025Worked across clients including Pizza Hut, Palmers, Navrtar VR, and Audley Homes.
Education
Biomedical at Royal Holloway
December 4, 2024 - December 4, 2024BSc at University of London
January 1, 2011 - January 1, 2014BSc at University of London
January 1, 2011 - January 1, 2014BSc at University of London
January 1, 2011 - January 1, 2014BSc at University of London
January 1, 2011 - January 1, 2014Qualifications
Industry Experience
Retail, Other, Software & Internet, Media & Entertainment, Professional Services, Education
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