Available to hire
I’m Kush Karki, a PPC & Paid Social consultant with 4+ years’ experience managing multi-channel campaigns across Google Ads, Meta, TikTok and LinkedIn for e-commerce and lead generation brands. I specialise in driving measurable growth and improving ROAS, managing budgets from £500 to £300k+ per month and delivering tangible commercial results.
I thrive in both agency and in-house environments, combining strategic planning with hands-on execution, testing, automation, and CRO. I’m seeking a permanent role where I can take ownership of paid media, contribute to a collaborative team, and drive sustainable growth.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Lead PPC Consultant at Skywire
May 31, 2025 - September 10, 2025Led full-funnel paid media strategy and campaign implementation across Google Ads, Bing, SA360, Meta & TikTok. Optimisation and reporting on multiple Google Ads accounts for both lead gen and e-commerce clients. Development and execution of roadmaps tailored to each account based on account audits and new Google innovations.
Freelance PPC Account Manager at ICrossing, London
July 31, 2023 - September 10, 2025Managed SA360 accounts for RM Education, Onclusive Media, and Nature's Best. Led PPC executives and implemented Google Ads, Bing & SA360 campaign strategies. Optimised campaigns for performance growth across Display, YouTube, Shopping & PMAX. Restructured accounts with budgets from £10k–£300k/month.
Freelance PPC Manager at Be A Bear
May 31, 2023 - September 10, 2025Led PPC strategy and delivery for Woo, Planika, Tiny Box Company, and Hank. Improved TinyBox Company ROAS from 3.5 to 5.5 and grew revenue by 120%. Reduced CPA for Planika by 25%, implemented new Performance Max structures. Built and scaled subscription campaign for Hank with a 4.5% non-brand CVR.
Freelance PPC Manager at Navigate Digital, London
December 31, 2022 - September 10, 2025Worked across clients including Pizza Hut, Palmers, Navrtar VR, and Audley Homes. Contributed to PPC strategy, execution, and reporting with a focus on growth and optimization.
Lead PPC Consultant at Skywire
May 1, 2025 - September 10, 2025Led full-funnel paid media strategy and campaign implementation across Google Ads, Bing, SA360, Meta & TikTok. Optimisation and reporting on multiple Google Ads accounts for both lead gen and e-commerce clients. Development and execution of roadmaps tailored to each account based on audits and new Google innovations.
Freelance PPC Account Manager at ICrossing, London
July 1, 2023 - September 10, 2025Managed SA360 accounts for RM Education, Onclusive Media, and Nature's Best. Led PPC executives and implemented Google Ads, Bing & SA360 campaign strategies. Optimised campaigns for performance growth across Display, YouTube, Shopping & PMAX. Budgets ranged from £10k–£300k/month.
Freelance PPC Manager at Be A Bear
May 1, 2023 - September 10, 2025Led PPC strategy and delivery for Woo, Planika, Tiny Box Company, and Hank. Improved TinyBox Company ROAS from 3.5 to 5.5 and grew revenue by 120%. Reduced CPA for Planika by 25%, implemented new Performance Max structures. Built and scaled subscription campaign for Hank with a 4.5% non-brand CVR.
Freelance PPC Manager at Navigate Digital, London
December 1, 2022 - September 10, 2025Worked across clients including Pizza Hut, Palmers, Navrtar VR, and Audley Homes.
Lead PPC Consultant at Skywire
May 1, 2025 - September 10, 2025Led full-funnel paid media strategy and campaign implementation across Google Ads, Bing, SA360, Meta & TikTok. Optimisation and reporting on multiple Google Ads accounts for both lead gen and e-commerce clients. Developed roadmaps tailored to each account based on audits and new Google innovations. Increased ROAS by 34% and revenue by 30% YoY for Really Wild Company. Boosted Eto Wine sales by 78% YoY and revenue by 300%. Managed campaigns across Performance Max, YouTube, Search, Meta, and TikTok. Managed shopping ads and refined product feeds. Evaluated CRO opportunities, enhancing landing page performance. Developed strategic creative for Meta campaigns.
Freelance PPC Account Manager at ICrossing, London
July 1, 2023 - September 10, 2025Managed SA360 accounts for RM Education, Onclusive Media, and Nature's Best. Led PPC executives and implemented Google Ads, Bing & SA360 campaign strategies. Optimised campaigns for performance growth across Display, YouTube, Shopping & PMAX. Restructured accounts with budgets from £10k – £300k/month.
Freelance PPC Manager at Be A Bear
May 1, 2023 - September 10, 2025Led PPC strategy and delivery for Woo, Planika, Tiny Box Company, and Hank. Improved TinyBox Company ROAS from 3.5 to 5.5 and grew revenue by 120%. Reduced CPA for Planika by 25%, implemented new Performance Max structures. Built and scaled subscription campaign for Hank with a 4.5% non-brand CVR.
Freelance PPC Manager at Navigate Digital, London
December 1, 2022 - September 10, 2025Worked across clients including Pizza Hut, Palmers, Navrtar VR, and Audley Homes.
Lead PPC Consultant at Skywire
May 1, 2025 - September 10, 2025Led full-funnel paid media strategy and campaign implementation across Google Ads, Bing, SA360, Meta & TikTok. Optimisation and reporting on multiple Google Ads accounts for both lead gen and e-commerce clients. Development and execution of roadmaps tailored to each account based on account audits and new Google innovations. Increased ROAS by 34% and revenue by 30% YoY for Really Wild Company. Boosted Eto Wine sales by 78% YoY and revenue by 300%. Managed campaigns across Performance Max, YouTube, Search, Meta, and TikTok. Managed shopping ads and refined product feeds. Evaluated CRO opportunities, enhancing landing page performance. Developed strategic creative for Meta campaigns.
Freelance PPC Account Manager at ICrossing, London
July 1, 2023 - September 10, 2025Managed SA360 accounts for RM Education, Onclusive Media, and Nature's Best. Led PPC executives and implemented Google Ads, Bing & SA360 campaign strategies. Optimised campaigns for performance growth across Display, YouTube, Shopping & PMAX. Restructured accounts with budgets from £10k–£300k/month.
Freelance PPC Manager at Be A Bear
May 1, 2023 - September 10, 2025Led PPC strategy and delivery for Woo, Planika, Tiny Box Company, and Hank. Improved TinyBox Company ROAS from 3.5 to 5.5 and grew revenue by 120%. Reduced CPA for Planika by 25%, implemented new Performance Max structures. Built and scaled subscription campaign for Hank with a 4.5% non-brand CVR.
Freelance PPC Manager at Navigate Digital, London
December 1, 2022 - September 10, 2025Worked across clients including Pizza Hut, Palmers, Navrtar VR, and Audley Homes.
PPC & Paid Social Consultant at Self-employed
May 1, 2025 - PresentManaging a portfolio of clients across e-commerce and lead generation, specialising in Google Ads, Meta Ads and YouTube for businesses spending £50k+ per month. Automating reporting and workflow tasks using Claude (Anthropic) and OpenAI to reduce manual time and improve turnaround.
Lead PPC Consultant at Skywire
July 1, 2023 - May 1, 2025Led full-funnel paid media strategy and execution across Google Ads, Bing, SA360, Meta and TikTok for a portfolio of lead gen and e-commerce clients. Delivered a 34% ROAS improvement and 30% revenue growth year on year. Built and presented account roadmaps, led CRO improvements on landing pages, and wrote creative briefs for Meta campaigns.
Freelance PPC Manager at iCrossing, London
May 1, 2023 - July 1, 2023Managed SA360 accounts for RM Education, Onclusive Media and Nature's Best across Search, Display, YouTube, Shopping and Performance Max. Restructured accounts with monthly budgets ranging from £10k to £300k.
Freelance PPC Manager at Be A Bear
December 1, 2022 - May 1, 2023Led PPC strategy for Woo, Planika, Tiny Box Company and Hank. Improved Tiny Box Company ROAS from 3.5 to 5.5, growing revenue by 120%. Reduced CPA for Planika by 25% through Performance Max restructuring and bid strategy refinement. Built and scaled a subscription campaign for Hank with a 4.5% non-brand CVR.
Education
Biomedical at Royal Holloway
December 4, 2024 - December 4, 2024BSc at University of London
January 1, 2011 - January 1, 2014BSc at University of London
January 1, 2011 - January 1, 2014BSc at University of London
January 1, 2011 - January 1, 2014BSc at University of London
January 1, 2011 - January 1, 2014BSc at University of London
January 1, 2011 - January 1, 2014Qualifications
Industry Experience
Retail, Other, Software & Internet, Media & Entertainment, Professional Services, Education
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