Available to hire
Hi, I’m Kelly. I’m a London-based journalist and content producer. I have written for The i Paper, Wonderland, Refinery29, Hunger Magazine, TANK, Miuse and Fashion Unfiltered covering a range of topics, but mostly I write about electronic music, festivals, & youth culture. I am now freelance, and was previously social content lead at Refinery29UK.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Work Experience
Social & Content Consultant at Sephora UK
October 1, 2025 - PresentConsulting Sephora UK on editorial branded content and social media strategy; creative content development and production, brand and communication video production, storytelling, trend monitoring.
Content Strategy Consultant at Nirvana Brands
November 1, 2025 - PresentConsulting The Rolling Stones Subversive Scents & Sarah Jessica Parker Fragrance on relaunch social media strategy; freelance, part-time.
Senior Social Editor at Refinery29
January 1, 2024 - September 30, 2025Acting Global Social Director (3 months); managed global social team, output and franchises; led daily editorial content across platforms; created UK/US/global strategy; interview/film talent; events coverage; exclusive content.
Social Editor at Refinery29
September 1, 2022 - December 31, 2023Covered breaking news and live events; led Instagram Reels and TikTok strategies; scripting, editing, publishing; guided content distribution; branded content collaboration; led UK staff and contributors; events coverage.
Associate Social Editor at Refinery29
February 1, 2022 - September 30, 2022Pitched across editorial categories; asset creation; platform-aligned copy; weekly/monthly trend reporting; AB testing; managed Money Diaries UK Facebook community; shoots and in-house creator.
Social Media Manager at Bolt Beauty
April 1, 2020 - January 31, 2022Led social media team; growth and engagement; platform research, optimization, and community building; influencer collaborations; budgets and shoots; cross-platform campaigns.
Assistant Editor at Fashion Unfiltered Online
January 1, 2019 - January 31, 2020Assisted on relaunch of fashion website; commissioned copy; CMS work and SEO; wrote text; attended LFW shows/events.
Editorial Intern at Tank; Cause Magazine; Grazia; Gabe Guzzo
March 1, 2019 - December 31, 2019Assisted newsroom; wrote articles and social copy; covered exhibitions; honed copywriting; supported editorial tasks for print and digital; pitched content.
Education
MA Fashion Communication (A+ Distinction) at Central Saint Martins
January 1, 2019 - December 31, 2019Qualifications
Industry Experience
Media & Entertainment, Professional Services, Retail, Travel & Hospitality, Software & Internet
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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