Available to hire
With over 100,000+ followers grown organically on Instagram. I specialize in turning Instagram into the emotional home of a brand, not just a posting channel.
I’ve built my own brand end to end. Strategy, voice, content calendar, copywriting, short form video, publishing, community, and performance. My work is story driven, aesthetic led, and designed to build trust, desire, and loyalty over time.
Experience Level
Work Experience
Fractional Head of Content & Brand Strategy at Independent
January 1, 2025 - PresentPartner with founders and creative-led brands as a senior, fractional strategist to shape positioning, narrative, and content ecosystems that move audiences. Lead content strategy, ideation, hooks, formats, and distribution strategy; collaborate with editors and production teams; drive organic growth and audience engagement across social platforms.
Personal Brand Founder & Head of Content Strategy at Femotional Release
January 1, 2023 - PresentScaled Instagram to 100,000+ followers organically using narrative, emotionally resonant content. Built and owned a full-spectrum content ecosystem across Instagram, TikTok-style short-form, and YouTube-style long-form; defined brand voice, positioning, and content pillars; developed messaging framework and funnels that convert followers into clients and programs.
Education
Bachelor of Arts at Michigan State University
January 11, 2030 - January 29, 2026Qualifications
Industry Experience
Media & Entertainment, Professional Services, Software & Internet
Experience Level
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